LinkedIn has become ever more the go-to source for business leads and connections, but only if you are able to get out of the beginner mode. There are several great features which allow you to make connections, share content and extend your reach exponentially, but to be able to make the best use of these you need to be not only active but smart.
The best way to mine LinkedIn for leads and sales is to get active here. In order to help you get going with that, here are 10 terrific LinkedIn tips.
10 LinkedIn Tips to Maximize Your Reach
Optimize your URL – Take a minute and change your LinkedIn URL to coincide with your company’s name or online handle. Be consistent with other social properties if you can.
Create a Profile Badge – Take advantage of being able to add a LinkedIn badge on your site or blog. It will help add to your connections and site authority. There are a few different designs to choose from.
Be sure to optimize your page – Complete and make the most of all the features you can when it comes to your company page. You definitely want to make a brand statement.
List your skills to get endorsements – Be sure you list your particular skills when filling out your profile. This enables your connections to make that easy + click to endorse you for any of these they’re aware of.
Leverage your LinkedIn Groups – There are two distinct advantages here: you can direct message members of the group who you are not connected with, and you’ll also be able to view profiles.
Create Showcase Pages – Since LinkedIn got rid of the Products & Services tab, you’ll want to use Showcase Pages to promote products and services directly.
Directly mail your group – A cool little feature called LinkedIn Announcements allows you to directly mail the members of your LinkedIn groups once weekly.
Use Saved Searches – Are you aware that you can save your searches on LinkedIn and they will automatically send new leads to you based on what your search criteria is? Awesome.
Ask for Introductions – Find someone connected to one of your connections that you’d like to connect with? Simply ask them for an introduction, or permission to say that you two are connected. This is very effective and can help you get great connections you might otherwise be unable to.
Reorder Your LinkedIn Skills – You now have the ability to edit your skills and within that you can reorder your skills to emphasize what you’d like to. It can also lessen the number of no-picture endorsers present there.