Competing in the small business landscape these days is hard enough, but to do it with an un-optimized website is like choosing to come to the fight unarmed.
Luckily for us, there are clear guidelines that can help you rank your pages better, and most of them are doable without being the head geek at Google.
Let’s look at 10 small business SEO tips that can help you rank your pages and sites better.
10 SEO tips for small businesses
Create substantial content – Making sure that you give your readers meaty, compelling content that they can use is job #1. Google favors longer text, so aim for at least 750-1250 words per page.
Simplify your URLs – Crafting simple and descriptive URLs make it easy for people to understand the content of your page just by looking at the URL. It helps to have primary page keyword in there too.
Know your keywords – Make each page focus on one primary keyword, and having said that, don’t overdo the use of that phrase. Aim for a 1-3% keyword density on the page.
Create your Google My Business listing – Google’s latest local business incarnation is a suite of all things local business: Google+, Maps and more. It’s essential you have an optimized Google My Business presence if you plan to do well in local rankings.
Have a mobile ready site – Recently Google announced that starting on April 21st, 2015, not having a mobile friendly site will cost you in the search results, which at this point account for about half of all search traffic! Time to pay attention!
Optimize visual content – Another search rank signal important to Google is that your visual content, especially images are optimized for search. This involves image size, ALT tags and a few other items.
Mind your NAP data – Make certain that the information you present to the world is consistent across all your web platforms. Get all names, addresses and phones, and any other identifying info straight.
Encourage reviews – Do your best to encourage your visitors to leave reviews for your products or services, particularly on Google+. These will make a large difference in your local rankings.
Don’t neglect your Meta data – Your title tags and description have to be filled out properly, and make sure you have only one H1 tag on page.
Take advantage of Google Analytics – As well as Google Webmaster Tools! They are an excellent way to get intelligence on how your site is performing and where you can do better.