A lot of times, it’s as much about what you don’t do as what you do. This can be especially true of your website. There is a considerable amount of goofy problems that can send website visitors running away from your website. Let‘s see which if any of these affect you.
- No clear objective – According to DinkumInteractive.com you have about 4 seconds to show what your site is about before they leave.
- Your content isn’t scannable – Web readers read in chunks, and if they can’t scan your page and get it in a few seconds, you’ve probably lost them!
- Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all website traffic is already mobile.
- Not employing video on your site – Videos rule, but whatever you do, avoid autoplaying music without exception!
- No updated, quality content – If your content is from Bush’s first term, it’s no wonder they’re fleeing! Also no fancy fonts or ridiculously long pages.
- Hard-to-find contact information – Make certain we can contact you if we want to!
- Not collecting email addresses – Also a necessity. Developing a list is one of the keys to long-term success online.
- Not utilizing title and description Meta tags on your website – These can help you to get indexed and ranked on the internet.
- Lack of social sharing buttons – Like it or not, making your site be shareable on social sites is where the party is, so get over it!
- No or poor Calls-to-Action – You want an action from your visitors; ask for it!
- No clear site navigation – Don’t use drop down menus, and make sure every page on your website features a link back to the home page.
- Not optimizing images – Make sure you use the ALT and TITLE attributes for any images you post.
- Flash – Besides being hard for Google to read, it could be overly irritating to your visitors!
- No metrics to measure your progress – Do you really not want to know the quantity of people are coming around and from where? Exactly what do they like, or not like?
- “Intro” pages – These are relics of an earlier age, and now get in the way of your website.
I hope that you enjoyed this post and encourage you to leave any comments or questions below.
Wishing you the best of success!
NH Strategic Marketing