1 BIG Reason Your Website Could Be Losing You Money and How a Mobile Website Can Solve It

mobile phoneIts quite possible your current website is losing you money and if you are like a lot of business owners, you might not even be aware of it.  I will explain exactly how your business website could be losing you money, but before I do, let me paint a picture for you – one that I think you will be familiar with.

John is an average New Hampshire guy.  He has two kids, a great wife, and a good job.  While he is out on his lunch break on a Wednesday afternoon he decides he needs what your business offers.

He pulls out his iPhone and “Googles” _____  (fill in the blank with the service or product YOUR business offers).  Our friend John sees a list of businesses pop up and he scrolls through them.  He clicks on YOUR website and attempts to read your site’s content on his 3 ½ inch screen.

He can’t read the text easily, he can’t find your phone number easily, he can’t find what he is looking for, he gets frustrated and clicks the ‘Back’ button and your chances of doing business with John are gone just like that.

The World Has Gone Mobile – Has Your Website? 

This scenario is all too common in our new Mobile society and most business owners don’t even realize its happening.  I talked to a business owner today who was surprised to hear that over ¼ of his total traffic was from mobile users.  These lost opportunities are costing you.

Here are some interesting statistics that you should be aware of:

  • 91% of Americans have Mobile phones and over 50% of them are Smart Phones
  • In Mobile between 40% and 50% of search queries carry a local intent (using data from Google and Microsoft).
  • 57% of users say they won’t recommend a business with a poorly designed mobile site.
  • 40% have turned to a top competitor’s website after a bad mobile experience
  • 73% of mobile-powered shoppers prefer to access a mobile website rather than receive assistance from a retail clerk
  • By 2014 mobile internet is predicted to over take desktop internet usage (Microsoft Tag, 2012).

In other words, more people will be searching the Internet for your business on their Mobile phones than will be searching for it on their desktop!

Business Owner Beware!

Here is my warning to you.  The world has gone mobile and if you are like 95% of the business owners out there you haven’t prepared to show up in the right way to those prospects and customers looking for you on their mobile devices.  If they don’t like what they are seeing they are likely never to return and worse yet, they will probably do business with your competition.

How To Profit From This New Mobile Landscape

Luckily there is a relatively simple solution that you can take advantage of to make sure you are putting your best foot forward to your Mobile website visitors.  The answer is to add a Dedicated Mobile Website to compliment your existing website.

Here’s How It Works

Picture this optimal scenario – Our friend John pulls up your website on his iPhone.  Your website detects that John is on a Mobile phone and automatically redirects him to a Mobile Optimized version of your website that is easy to navigate.  Your Mobile Website makes it EASY for John to do business with you.  John hits “push to call” or “push to email” and becomes a customer.  

Conclusion

The world has gone mobile and businesses that don’t adapt will continue to lose customers and money likely without knowing its happening.  Those that do recognize this ‘Mobile Revolution’ will win the hearts and minds of their customers.

To get a Free report entitled “What You Must Know Before ‘Going Mobile” For Your Business” emailed to then go to www.NHStrategicMarketing.com/MobileReport.  I’ll send it right over.

 

What are #Hashtags and How to Use Them

Social media puzzle 250 x 250Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.

#Hashtags guidelines

Be sure to do your standard due diligence and see if the keyword you’d like to use is not being currently employed elsewhere. This is as simple as doing a little research (a search on Search.Twitter.com) to find out whether or not that #Hashtag is a good option. Also, don’t try to make hay with deceptive #hashtags, even if they are seriously trending. This will almost definitely blow up. One more thing: make sure you proofread prior to when you make that #hashtag!

4 Ways to win with #hashtags

  1. Make your #hashtags short and direct – Keeping it brief and direct is the proper way to win with #hashtags. If you want to combine more than one, fine, but be sure not to string together a small army of them, as that will annoy readers and label you an amateur.
  2. Make them easy to remember – A memorable #hashtag is one that will be shared widely. Give some thought and you might have it go viral.
  3. Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can help to instill the #hashtag into the minds of their audience.
  4. Make use of keywords – If at all possible, work in your brand or major keywords. This is not always feasible, so choose judiciously.

Creating and employing memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!

Small business innovation – Some basics

Small business markeing and creating new ideasWhile on the surface it would make sense that the smaller, more agile entrepreneurial companies amongst us would be the more innovative. You would think this is true. And you would be wrong. It’s not for a lack of trying or desire. It’s simply that smaller businesses lack the R & D budgets, the staff, and the vision that larger companies can commission. Needless to say, the challenge for small business innovation is to break past the glass ceiling managing to keep it from innovating, and actually get into the game! Fewer than half of small businesses were brought into being as a result of a new idea, according to a study by Erik Hurst and Benjamin Wild Pugsley of the University of Chicago. They assert that most new business is another Me-too venture, providing the already crowded marketplace another grocery, plumber or florist. Little innovation required, and thus little growth.

So so how exactly does a small business get from the morass of just another business to one that is offering new and exciting products and services people are clamoring to try?

4 Tips for building a culture of innovation in your business!

  • Encourage innovation – Rewarding your employees with tangible perks for helping to implement new and innovative initiatives is an easy way to help launch your company’s foray into innovation. Aim to create a buzz around uncovering new and better ways to conduct  business and improve products and services.
  • Know what your market wants and needs – Keep your finger on the pulse of current trends and ideas in your market. Endeavor to not only keep up, but be on the leading edge, which is only possible if you are watching and listening!
  • Be sure to connect with your existing customers – Listening and taking into serious thought what your customers say about not just your business and products, but about what their wish list would contain is extremely important in helping to recognize a direction you may want to explore. Keep the conversation centered around what are the customer’s problems, and use those to help forge solutions!
  • Be open to new ideas – Don’t be afraid to try new things. A great demonstration of this in action is Behance.net, a Web-based platform for creative works, where artists can display their work irrespective of their resumes, hoping to turn more ideas into reality.