Dollar Shave Club – How To Make a Great Social Campaign That Grows Your Business

Dollar shave club

CEO Michael Dublin, CEO of Dollar Shave Club

Have you ever heard of Dollar Shave Club? I first learned about from a post on Facebook shared by a friend of mine about a year ago. Wow what an impressive Social Campaign they created!!

I instantly LOVED the video and the “Big Idea” of inexpensive but great razors sent to my house each month. I signed up that day and have been a member ever since.  This is a great company with character.

This interview with the Michael Dubin, CEO of Dollar Shave Club has AMAZING business lessons in it. So many business owners I speak with are missing so many of the crucial elements Michael shares in this video.

I recommend watching it and taking notes.  

Some of my personal take aways from the interview:

  • The big idea is a simple one
  • “We are a membership business not a subscription business”
  • Plan for success

Hope you enjoyed it!!

To your success,

Kyle Battis signature

How To Get Your Own Google+ Custom URL For Your NH Business

google plusSome interesting news that you should jump on. Google has been allowing some businesses to claim their own custom Google+ URLs (web addresses) for some time now (I claimed mine just recently), they have recently opened up the option to a larger group. If your personal or Google+ Local page for your business qualifies for a custom URL, you will see a notification on your page if you visit it while logged in.

“But Kyle, Why Should I Care and Why Do I Want a Google+ URL?”

Great question…

Claiming your custom Google+ URL for your business allows you to use a memorable URL instead of a long numeric string of mumbo jumbo. For example, before I claimed my custom Google+ URL, the only URL I could use to share my Google+ profile was https://plus.google.com/100597718545107475899999987. However, after claiming my Google+ domain, I can now be found at https://plus.google.com/+Nhstrategicmarketing, which is much easier to remember.

How Do I Qualify For This?

Prior to obtaining your custom URL, your account must be in good standing and meet certain conditions. For a personal account, you must have 10 or more followers, have opened your account at least 30 days ago and you must have a profile picture (this all requires that you have claimed your account so if you haven’t done this yet you need to do that immediately). If you have a Local Google+ Page, you just have to be a verified local business. If you have a page that is not a Local Google+ page, your page must be linked to your website.

How do I get my Google+ Custom URL?

Here’s the deal…

If you see the notification at the top of your Google+ page or Profile, you can click the Get a custom URL button to start the process or click the “Get” link located under your Google+ URL on your About page. At that point, you will be able to choose from the URL(s) you’ve been approved for. It will most likely only be one URL, but if you see more options, choose the one you prefer. You can’t create your own, though.

You will probably be asked to verify your account via text, so you will need to go through the verification steps. Once approved, your URL will be linked to your Google+ page or Profile, so be sure everything is exactly the way you want it. Once your URL has been approved, you can’t request to change it. You can change upper/lower case and accent marks in your URL, but you can’t change what it says.

Hope that helps you in claiming a nice Vanity URL for your Google + page.

To your success,

Kyle Battis signature