NEW Facebook Update and How To Leverage It In Your Social Media Marketing

Facebook graphFacebook just changed things up again, but this time it’s REALLY GOOD NEWS for Page owners.  In this short post I’ll share this NEW Facebook Update and How To Leverage It In Your Social Media Marketing.

Yesterday, Facebook announced a slight tweak to the News Feed algorithm. Starting today you will begin to see more “text-only” posts from friends in your News Feed. You will also see LESS text-only posts from Pages in your News Feed (because Facebook noticed text-only posts from Pages were not getting much engagement).

WHY IS THIS A GOOD THING?

Here’s the good news. Facebook also announced that they will start to push MORE “link-share” posts from Pages out into the News Feed of our fans.

What’s a “link-share” post? Oh, I was hoping you’d ask!

Most of us embed our links directly into our status updates, but that’s no longer effective. I suggest you NO LONGER do this:

Instead, create a LINK-SHARE post that looks like this:

Notice how there is an image in the post as well as the title and description text below the image? That’s a “link-share” post.

HOW TO CREATE A LINK-SHARE POST
When you add a link to a status update, the image with the title and description should automatically get pulled into the post, thus creating a “link-share” post. You can then delete the link in the status update box because the image and the description are now clickable.

Simple as that!

Here’s what Facebook had to say about this recent change:

“The best way to share a link after this update will be to use a link-share. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

This is good news for Page owners because images take up more room in the News Feed and therefore are more eye-catching and interesting than a boring text post. So I see only good things coming from this new change.