St. Patrick’s Day Marketing Ideas For Your Business

st. patrick's day logoThemed Holiday promotions have worked for businesses of all shapes and sizes for ages.  Part of the reason is that you are tapping into the mindset of your customers and entering into the conversation going on in their minds.  With St. Patrick’s Day approaching quickly, I thought I’d share some simple ideas to market your small business in a fun and interesting way.

With that, here are some sample St. Patrick’s Day marketing ideas

  • Run a St. Patrick Day “Luck of The Irish” Contest – No matter what kind of business you are in you might consider running a holiday themed contest for your customers and even for your staff.  Reward random “lucky” customers (such as the 15th or 50th customer of the day with a random prize) with a free add-on, gift certificate for future purchase, or even some promotional items like a special t-shirt or other St. Patrick’s Day swag.

  • St. Patrick’s Day Trivia – Another idea is to hold a “Lucky Trivia Contest” on your Facebook Fan Page or in-store for your local business.  Quiz contestants as to St. Patrick’s Day trivia, trivia about your products or services, trivia about your community or other specific St. Patrick’s Day topics. Let contestant’s answers be the basis for a sweepstakes entry and reward one lucky drawing winner with a grand prize.  You don’t have to spend a lot of money on this for it to be fun, interesting, and very effective.  A contest like this also gives you a great “Reason-Why” to advertise your business to the local media.
  • Create St. Patrick’s Themed Content For Your Website and For Social Media Part of being successful in Social Media is ‘being social.’  Another idea is to create fun content specifically about or related to the St. Patrick’s Day holiday (like this blog post article for example).  You can create a simple You Tube video with a fun Irish music playing in the background where you and your staff are doing something funny.  Encourage your staff to ‘dress up’ for the Holiday and you can take a photo of one of you or one of your employees wearing Green or St. Patrick’s Day apparel.  Just be fun and engaging and it will be very ‘shareable’ content on Facebook.

  • Use a St. Patrick’s Day Themed Logo on Your Website or Fan Page – Just like Google does, you can temporarily change your logo, social media avatars or other online imagery to reflect upcoming holidays; in this case, St. Patrick’s Day by changing colors to green or adding shamrocks or other St. Patrick’s Day imagery.  For example, I paid a graphic designer on a website called Fiverr (a site where people will do all kinds of things for $5 dollars) to make a St. Patrick’s day version of our logo (see below).  You can do this and all kinds of other simple and inexpensive touches using this site.   Check out Fiverr.com’s St. Patrick’s Day related Gigs by clicking here

st. patrick's day logo

  • Make a St. Patrick’s Day Themed JibJab Video – JibJab is a fun and easy way to make a simple St. Patrick’s Day themed video guaranteed to put a smile on the faces of your customers.  To learn more about how to make a video like the one below for your business visit www.JibJab.com 

  • Do a St. Patrick’s Day Themed Referral Promotion – While some of the ideas I have shared so far may not be right for every business, this is one I think any business can take advantage of.  For this promotion, first create a list of your top clients and/or referring business partners.  Then send them an unexpected St. Patrick’s Day themed card in the mail just thanking them for their business (or referrals) and asking if they know of anyone else that would be a good fit for your services.  You can also enhance this offer if you have the budget by giving them a small gift (perhaps a gift certificate to a Local Irish Pub or perhaps you and your staff could make something creative like these St. Patrick’s Day Gift Ideas).

    St. Patrick's Day gift ideas

  • st. patrick's day marketingShare St. Patrick’s Day Recipes – Share links to St. Patrick’s day recipes and traditions on your social media, in your newsletter, in your business, and on your blog. Suggest unusual, unique St. Patrick’s Day gifts. Make your own line of St. Patrick’s Day cards to be used in conjunction with your gift certificates.  There is no limit to the creative promotions  that you can use in conjunction with the Holiday.

Hopefully one or more of these ideas is helpful for you and your business!

Wishing you a little ‘luck of the Irish’ in your upcoming St. Patrick’s Day promotion!

Sincerely,

Kyle Battis signature

 

A Hidden Profit Killer In Your Business – Is Your Staff Driving Away Sales By How They Answer The Phone?

bad receptionistI have been a “fly on the wall” in many businesses and this has given me a unique vantage point that often even the business owner doesn’t have.

(sometime its difficult to see problems because we are too close to the situation right?  I know this is true for me)

Today I have an important warning for you that could literally be costing you serious money in your business and it may not be a problem that you “think” you have.  It could be a hidden profit killer in your business.

Anyway,

My team and I work with a LOT of business owners, in all kinds of different businesses all over the world.  I can’t tell you how many times we have sat down with clients who have said they “tried everything”…  (yellow pages ads, a new website, SEO, social media, direct mail, Google AdWords, Facebook ads – you name it – they have tried it…)

Maybe you can relate…

Anyway, in many cases we started working with the client and began a paid traffic campaign to help get their phone to ring and attract New leads.

 Here’s where we are a little different than some of our competitors.  

You see, my team and I have a strong desire to KNOW what is actually working and what isn’t.  What is driving results and what isn’t…

Crazy thought I know but trust me, some agencies don’t care at all and they just report on ‘activity’ they are doing for.

 For us, if you can’t measure it why they heck do it?  

One of the things we ALWAYS do with every one of our paid traffic campaigns for a local business is to drive all of the clicks to a Mini site (so we can track conversions) with unique landing pages…

On the Mini site we usually have a couple ways to track conversions including a Web Contact Form and the other is a Phone Number.

Rather than ‘just’ putting our clients phone number on the site we instead drive the calls through a unique “Analytic Call Tracking” phone number.

This is a number we set up in our special system that allows us to Record the phone calls of leads we generate with our paid advertising efforts that way we know how many email AND phone leads we are sending our valued…

(the prospect calling that number will hear something like “this call may be recorded for quality assurance or training purposes”)

Here is what we have found:

As you a business owner you may ‘assume’ that your staff should know how to answer the phone.

You assume they are taking care of your customers.

You assume they are empathetic, caring, and utterly professional speaking with potential paying customers.

You know what they say about ‘assuming right?’  ;-)

Here’s an example of situations we have seen unfold:  

analytic call tracking1.  Someone clicks on a paid Google Ad we are running on behalf of the client…

2.  That person then visits the landing page that is exactly about what they were searching for and the ad they clicked…

3.  On that page is a phone number offering a free consultation…

4.  That person likes what they see on the web page and decides to give you a shot and make the call…

(This is great right?  Great advertising in action!!  Careful, we are not home free yet…)

5.  The front desk staff member answers the phone and says,

“Hello this is ABC Company” in a gruff voice and you can hear the attitude through the phone like you are reaaaaaally inconveniencing them for having ‘the nerve’ to call them…

6.  The prospect, taken back a bit, then goes on to say what they are looking for, explains their problem in hopes that your business can help them solve that issue.

What happens next should make any business owner cringe….

7.  The staff member on the phone KILLS the sale because of how they respond to the prospect…

It could be something subtle or it could be something ‘in your face’ obvious that completely REPELS that prospect from wanting to spend another moment of their precious time on the phone with your staff member who clearly could care less that they called…

We have heard people KILL sales in a number of ways:  

  • THEIR ATTITUDE:  People can actually ‘feel’ your mood through the phone so if you sound like you don’t give a damn that they are calling guess what?  They will hang up and call one of your competitors…
  • THEY DON’T ASK THE RIGHT QUESTIONS:  The front desk staff doesn’t ask any questions to find out what the valuable prospect really wants.  Asking the ‘right’ questions can prove that your staff know’s their stuff and create trust…
  •  THEY DON’T CARE – If the front desk staff doesn’t care, guess what?  That person will be calling your competitors…
  •  PRICE PRESENTED TOO SOON:  The front desk staff IMMEDIATELY throws Price in the face of the prospect before the prospect even feels like they have listened to their unique and special situation (everyone feels like their situation is unique and special by they way even if you know its not).

It doesn’t matter if you KNOW its not by the way. Not one damn bit… You should listen and respond to that person like they are the most important person in the world because in that moment, they are.

The prospect has all the power, they are taking the risk in calling you, THEIR money and time is on the line and, if they don’t feel like you value that time they will say something like, “Ok thanks, let me call you back”

No, no they won’t…

When you hear that what is REALLY happening in that prospect’s mind is more like this:  (“I know you don’t care about ME so I am going to call your competitor, I don’t trust you, I don’t LIKE you, I don’t think YOU can help ME”).

When you hear, “Ok thanks, let me call you back”  that means you did SOMETHING to kill that sale…

Look,

people do business with people they ‘know, like and trust’ so if the front line of your business aren’t people that are like able, create trust, or not willing to get to know the prospect the chances of you converting that person from an interested prospect into a customer are ZERO…

In spot checking some of these calls, sitting down with the business owner and actually listening to some of them, you would be APPALLED  at how some of these calls are answered.

Some things to understand about this hidden problem:  

  • The staff member may not be doing it intentionally…
  • It doesn’t mean the staff member is a bad person out to hurt the business owner…
  • It doesn’t mean they need to be fired immediately (although we have seen that happen before)
  • Some may have personal BELIEF issues.  

Meaning they ‘believe’ that their boss is a jerk, they ‘believe’ the potential prospect doesn’t have any money, they ‘believe’ the prospect is only a “tire kicker,”  they believe that what the business charges is way too much, etc.

Belief is powerful and if they have hidden beliefs about your business, what you offer, your service then it may handicap their ability and willingness to ‘close an interested prospect’

(I have heard people answer the phone at a business, look around to make sure their boss isn’t in earshot, and say to the prospect, “you know, you should really go down the street for that because Joe the owner charges waaaay too much for this.”)

This is downright sabotage and I promise you my friend, it HAPPENS…  Sometimes firing someone IS the answer

With that said, I do think as the business owner the responsibility is on YOU.  If you want to have control over the outcomes in your life and your business you have to accept personal responsibility and realize that it IS in your control how your staff answers the phone.

You have the opportunity and responsibility to to have systems and training put in place rather than “hoping” they are doing a great job on the phone.

(Hope is a crappy strategy in business)

hope-is-not-a-strategyHere are some things that we know:

  • “If its to be its up to me” – this is a quote that speaks to personal responsibility and the realization that as a business owner it is your duty to ensure business is happening the way you WANT it to be happening.  If its not you need to change it…
  • It DOES mean that just paying for marketing and advertising efforts of any kind isn’t the whole equation.

Getting prospects to call your business is just the first step.  CONVERTING them from a Prospect to a CUSTOMER is a whole other ball game.

You’re only as strong as the weakest link in the chain after all…

We have had some clients who are AMAZING on the phone and they have no problem at all getting these interested prospects converted into valued customers…

Its all in how the call is handled.  They show compassion, empathy, they ask smart questions that show they know what they’re talking about.  They instantly convey trust, credibility, and give the prospect a feeling that they will be taken care of and that your business WILL do what it says.

No one wants to look foolish because they made a bad choice…

No one wants to be ripped off.

No one wants to be treated like crap.

No one wants to be treated as just another number…

Some Take Aways:

It DOES mean that as the business owner it is YOUR responsibility to ensure the phone is being answered the way you want it to be…  

Please understand that EVERYTHING you (and your staff) do is Marketing and Marketing is EVERYTHING…

How you answer the phone included…

The best companies we know of and have worked with invest time, effort and energy in training their staff to take inbound calls the right way…

They track inbound calls (what you measure improves), they create scripts, they rehearse, they role play, the do random spot checks and listen to the calls (this alone can be INVALUABLE!)

Here’s The Bottom Line:    

IT DOESN’ T MATTER if you or your staff spend hours posting on social media, promoting your business, investing in Google AdWords ads, Facebook Ads, Yellow Page advertising or anything else IF you never convert any of those leads because you don’t have a system in place to help those leads.

You don’t need pro salesmen answering the phone, you don’t need sick sales pitches, but you DO need empathetic, caring people who ask questions and genuinely want to help the person calling.

People will NOT trust you or give you a shot if they don’t think you give a damn…

Its your responsibility to show that you care, show that you are competent (the best way to do this is in asking the right questions not necessarily listing all your great accomplishments).

So I encourage you to have someone you know “secret shopper” your business, try out our Analytic Call tracking solution, and train your staff to answer the phones the way that you want them answered.

It could mean all the difference in the world and you may discover that all your “marketing and advertising stuff” that you didn’t think was working would miraculously start working.

I am not saying this is the case for you but I will tell you this.  Make sure you are solving the REAL problem in your business…

Discover and solve the “Problem that is” – that is the real key…  You could be a busy little beaver trying to solve problems that aren’t REALLY the problem.  Better to get to the root of the real problem and solve that.

Wishing you the best of success.

Sincerely,

Kyle Battis

PS – If you would like to have a ‘fly on the wall’ in your business and learn more about our Analytic Call Tracking service just let me know and I’d be happy to chat with you about it.  Its really inexpensive and can be hooked right up to your current phone number.

It may just be the thing to uncover the ‘problem that is’ in your business…

analytical-call-tracking

A Business Lesson From ‘The Hippo – How You Can Use Symbiotic Relationships to Succeed

Hippo business successI don’t know about you, but every once in a while I love to watch “The Discovery Channel.”  I especially love watching those Nature shows.  Last time I watched I just so happened to get a Business Lesson From ‘The Hippo.”

I watched one of these recently and it got me thinking about how you can use Symbiotic Relationships to succeed.  Introducing the Hero of our story  – The Hippo.”   The Hippo is the king of symbiotic relationships and leverages them to the max.

The Hippo is a master networking and deliberately partners with 4 types of fish; every species cleans another part of a hippo’s body.  Some of the Fish feed on vegetable matter and scraps it leaves floating around in the water while the Carp uses its wide rasping mouth to clean the hippo.  The Hippo has developed other symbiotic relationships too.  The African Pied Wagtails, for instance, sits on the hippos’ backs and chases insects off of it.  Also, Common Sandpipers forage for aquatic organisms from hippos’ backs.  Quite the arrangement eh?

 It’s a Win-Win relationship – the fish get to eat algae, they get protection from predators, the birds get insects, and the Hippo gets squeaky-clean skin and teeth.

Here are 5 Hippo Symbiotic Business Marketing Lessons to give you some ideas on how to leverage symbiotic relationships in your own business (these opportunities are out there if you keep your eyes open and look for them:
1. Hippo Networking – Just as the Hippo formed a network with non-competitive partners so should you.  The size of your Network has a direct correlation on how many referrals you get for your business.  Focus on growing your network and great things will happen.

2.  The Gift of Food – The Hippo delivers the gift of food to his partners and they in turn take care of him.  When someone refers to our business and that referral becomes a customer, I gift the referrer with some delicious brownies (right Helen Dutton?)  ;-)  Food is a great gift!

3.  Feed Em’ –One great way to get more referrals is actually REFER to your partners.  If you feed them business they will feel the desire to reciprocate and do the same for you.  Share the love my Hippo friend and good things will come back to you.  ;-)

4.  Develop a symbiotic relationship with your customers – Ask them often “How did we do?”  If they say you did great, ask them to give a testimonial. If they give a testimonial, ask them to share it on Google +, Facebook, Yelp, etc.  Do this consistently and you will build a 5-star online reputation and you’ll attract more New customers as a direct result!

5.  Carp/Hippo Deal  – The Carp feeds off the Hippo and you can set up a similar business relationship.  Here’s an online example – I ordered Concert tickets from Meadowbrook and on the Thank You page after ordering the tickets I saw an ad for Mills Falls Inn inviting me to stay there.  This linked over to the Mills Falls site. Check out this video showing what I saw:

How could you set up a similar deal with your partners?

Some big money has been made on symbiotic business partnerships like this so take a lesson from the Hippo and see who can partner with to grow your business.  

7 Big Mistakes In Driving Paid Traffic To Your Site

Google adwords lead generationIn today’s post I will cover 7 Big Mistakes In Driving Paid Traffic To Your Site.  To kick off this blog post I want to share a testimonial from a smart business owner that just read our new book, “How To Generate Leads For Your Local Business With Google AdWords.

Here is What Liz Wrote About Our New Book:  

 “Best wake up call in the whole book:  ‘…reliance on social media, (SEO), product launches, …and strategic alliances and/or joint ventures makes your business vulnerable… Whereas once you understand even the basics of buying media and paid traffic the game immediately changes for you.’

For the rest of the book, Battis helps you understand just that. A must read for any business owner – whether your business is online or off!”

-Liz Thompson

 

Paid Traffic – An Option For Your Business?

With that said, paid traffic may not be a smart move for every business owner.  If your customer value isn’t big enough and you can’t recoup that ad spend investment in the first 90 days (that’s our rule we aim for), then skipping out on paid traffic and using free sources may be the way to go.

However, if you use our Google AdWords ROI calculator and Lifetime Value of a Customer calculator and the math works out for you, then using Google AdWords is hands down the most predictable way to acquire new leads and customers (as Liz pointed out in her review of our book).

So, if you’re interested in testing out Google AdWords for your business here are 7 Mistakes We See businesses making.

 

7 Big Mistakes In Driving Traffic To Your Site

1.  Not Testing Small – No matter what kind of media you want to invest in, ALWAYS test small.  I was talking to a client last week and he told me he got approached by ValPack and they wanted him to invest $1,800/Month on ValPack inserts and they had a 6-Month mandatory contract.  The worst part was that they REFUSED to let him even do a small test.

This is a bad idea and he was right to say ‘No Thanks’ to their offer.   ;-)

We always recommend that you do our small Google AdWords one-time traffic test BEFORE starting any bigger campaign.  Dipping your toe in the water to see what you are getting into will help you make better, more informed decisions, minimize risk, and get a better idea on how it could work for you as a traffic source.

2.  Not Split Testing of Ads – When we do Google AdWords campaign Audits we see this mistake all the time.  A business owner or staff member will set up some campaigns and let them run.  The problem is that when it comes to investing money in your online advertising you absolutely MUST focus on ‘constant improvement.’

The Japanese word Kaizen means constant and never ending improvement and you must do this with your Google AdWords campaigns.  The way this works is demonstrated in this little graphic:

google adwords split testing

3.  Driving to your Main Website – This just isn’t a good idea for a lot of reasons which we go deeper on in the book.  In a nutshell, you can’t monitor exactly what those clicks from your Google Ads to your website are turning into (you can’t separate that traffic source from organic traffic, social traffic, etc).

Your main website isn’t set up for Conversion as the main goal.  Driving traffic to your site that is full of “leaks” will be the same of throwing money and leads away.  The optimal way to do this is to drive traffic from Google AdWords to a conversion-specific Landing page.

google adwords optimization4.  No tracking of what’s working (Aka Blind Archery) – Having clear metrics on what’s working and what’s not working is crucial for success with Google AdWords.  Most people that have “tried” Google AdWords and couldn’t make it work for them because they didn’t track, didn’t test, and had no idea why it wasn’t working.

In order to make it work for you there must be 100% clarity on every metric from the start of the process to the finish.

How many impressions do your ads get, how any people that see those ads click on them, out of those people that click on the ad how many convert to a phone call or a form submittal, and what was the cost to acquire that lead.

Knowing these metrics can mean the success of a campaign and it can show you which piece in the process needs fixing and optimization.

5.  Not driving to a Landing Page – By not driving to landing pages specifically created to convert leads you are pouring money down the drain.  If you really want to make Google AdWords a powerful lead source for you then you must use landing pages.

It can literally increase the Return on Investment for your campaign by thousands of percent.

The good news is, if you are using Google AdWords (or any paid traffic source) and seeing ANY success even without using landing pages when you start using Landing pages you can dramatically increase your results!!!

6.  Not Matching Your Ad to Your Landing Page – We see this mistake all the time too with our AdWords Campaign Audits.  A Business will be paying good money for their Ads to show BUT they are not driving anyone that clicks on that ad to a landing page specifically about the topic of the ad they clicked on.

For example, if I am a Lawyer and I pay for a Google Ad that talks about Personal Injury Law BUT I drive anyone that clicks on that ad to a general landing page about the Lawyer there is a disconnect.

They clicked on the ad looking for Personal Injury Law BUT they don’t see it on the page they land on.  This is a problem.

They came looking for one thing and you showed them something else (makes the prospect feel like you ‘baited and switched them’).  The better way to do it is to put them on a landing page SPECIFICALLY about that topic (personal injury law in this case).

7.  Not a Good Offer – Having your ad show up to someone searching for what your business has to offer is one piece of the “new Leads’ equation.  Getting them to click on the ad is another.  Once you get them to your landing page getting them to either call your phone number or fill out a ‘Contact Us’ form is an entirely different matter.

The biggest mistake we see 99% of advertisers that try to do it themselves is they have No Offer (or at least a really bad one).

Just driving them to a page isn’t enough for making them want to contact you.

They are instantly ‘sizing you up’ when they land on your page and if they don’t get the feeling that you are the right person to talk to then they are going to click the back button.  Here are a few tips to ensure you work into your landing page:

  • Focus on a powerful and clear headline: Your headline is the most important aspect of your copy – in fact, it’s the only part some visitors will even read! Make it count.  Make a GREAT offer to your visitor and this can increase conversions.
  • Write clear, concise copy: Your copy should be pushing the benefits of your offer.  You need a great offer to differentiate you from your competitors.
  • Implement bullet lists, bold text, and other visual elements: This helps readers understand what parts of your copy are the most important and makes the copy easier to digest. Remember, you want visitors to be doing less reading and more form filling!

Without a great offer people aren’t going to feel comfortable to call you or fill out your form.  (free consultations, free analysis, entry into a contest, a gift with purchase, a gift with appointment, etc).  Those are just a few ideas but if you are getting people to your site with your ads BUT not getting them to convert your offer needs work.

I am a big fan of a simple “tripwire” offer that gets them in the door and talking with your staff.  Once you have them take that step you can then build trust, build credibility, deliver on what you promised and THEN upsell them to your higher end products and services.

 

Fixing These Mistakes Can Dramatically Improve Your Results

In our experience fixing these mistakes can greatly boost your results and take a campaign that is losing money, or just barely effective and make it your number one lead source!

 

Here’s What To Do Next…

If you are running a Google AdWords campaign currently and would like a free Audit of your account we can help you uncover hidden profits in your campaign.

If you would like to take advantage of this offer click here to contact us.

Sincerely,

Kyle Battis signature

 

Nonprofit Marketing With Google Ad Grants – How to Get $10,000 Per Month In Google Ads FREE For Your Nonprofit

Google ad grantsMarketing a Non profit organization can be challenging with limited marketing dollars to go around.  Google has an amazing program that can help you solve this problem.

Introducing Google Ad Grants.  Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com

What Exactly Is Google Ad Grants?

The Google Ad Grants Program gives nonprofits the chance to advertise on Google AdWords at no cost whatsoever to your nonprofit. This amazing program gives qualified organizations $10,000 per month (yes, you read that correctly) in AdWords spend to be used to promote their missions and initiatives on Google.com.  To qualify, Non Profit companies must go through Google’s application process, and to keep the grant they must abide by the program details.

Google Ad Grant recipients receive FREE AdWords advertising to display your ads on Google.com. If you are lucky enough to have been selected to receive a Google Grant you will need to build and manage your own AdWords account similar to paying advertisers (or have our company handle your campaign on your behalf).  To be 100% clear, Google will not be managing it for you.  You or your representative must manage the account.  Not a bad price to pay for $10,000/month in free advertising.  ;-)

There are some restrictions however…

  1. Set Daily Budget – Your daily budget will need to be set at $329 ($10,000 per month) and you cannot have keywords with a Max Cost Per Click of over $2.00.
  2. Your ads can only appear on Google.com – you cannot use Search Partners and since you can only be on Google.com with text ads, you are not eligible for the Display Network (a program in Google where your ads can be shown on participating partners’ websites).

With these restrictions its conceivably more difficult to manage a Google Pay Per Click account.

The biggest part of Google Grants is the money, and if you don’t use it, you lose it. Due to this important factor, you may have a hard time finding a way to spend the $10,000 per month. If you’re struggling to spend your granted money, there are some advanced considerations my team and I can go over with you.

If you work at a non-profit and you would like to tap into the power of this program there are some things you need to know.  Before you apply, check to ensure your non profit is eligible for the Google Ad Grants program. 

Here are the qualifications:

To be eligible for Google Grants an organization must:

  • Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status)
  • Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant (we will go into more detail)
  • Have a website that is both functioning and provides adequate detail on your nonprofit

The following organizations are not eligible for Google Grants:

  • Governmental entities and organizations
  • Hospitals and medical groups
  • Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible).

Click here to watch a short video I made introducing you to this awesome program:

If You Get Approved – Here’s How To Keep Your Eligibility For Your Google Ad Grant

Once you’ve jumped through the necessary hoops to get your Google grant, keeping it can be an entirely different game to play.

Here are some tips to help you KEEP what you worked so hard to get:

  • Where you link matters – All the ads in your account must link to the nonprofit URL that was approved in your application process.
  • The Account Must Be Managed – This is very important.  You must be be proactive in your AdWords management by logging in to the account regularly. If a nonprofit advertiser who has a Google Grant does not log into their AdWords account, the account is subject to being paused without notification.
  • Support Your Mission – The ads you are promoting must reflect the mission of your nonprofit. You can advertise to sell products as long as 100% of the proceeds are going to support your program.
  • Don’t Send Clicks Elsewhere – The ads you create cannot point to pages that are used to primarily send visitors to other websites.
  • Careful What You Ask For – Your ads cannot offer financial products, such as mortgages or credit cards. Your ads also cannot be asking for donations in the form of large goods such as cars, boats or property donations. Keywords related to this activity are also not allowed.
  • No Google AdSense On Your Site – Your website cannot display ads from Google AdSense or other affiliate advertising links while participating in Google Grants.

The Bottom Line in Keeping Your Eligibility – Google states that any violation of these guidelines are subject to removal from the program (aka you are kicked out of the club – no reentry allowed). They also reserve the right to supplement or amend these eligibility guidelines at any time.

This is a great program that give you $329 a day in Google Ads. This can go a long way for a Non profit and really help you get your message in front of the right people.

To learn more about Google Ad Grants and apply visit: http://www.google.com/grants/

Google for Nonprofits members are eligible for Google Ad Grants. See below for how to get started.

What you’ll need to get started:

  • A Google for Nonprofits account Nonprofit organizations in the United States, England, and Wales must be Google for Nonprofits members to qualify for Google Ad Grants. See Google Ad Grants availability in other countries here. If you don’t have a Google for Nonprofits account yet, sign up for one before proceeding.
  • A correctly configured AdWords accountYou will need to submit an existing AdWords configured to receive Google Ad Grants. See Grants Account Creation Guide for instructions on setting up your AdWords account to receive Ad Grants.
  • Your AdWords Customer IDSee here for instructions on finding your AdWords Customer ID.

When you’re ready to proceed, follow these steps to sign up for Google Ad Grants.

  1. Google adwords lead generation

    Our Amazon #1 Best Seller on How To Generate Leads For Your Business With Google AdWords  – Click Here To Learn More

    Sign in to your Google for Nonprofits account.
    Make sure to sign in using your Google for Nonprofits administrator account. This is the account that you used when you applied for Google for Nonprofits. It may be different than the account you use to access the product in which you’re enrolling.

  2. Click the ‘Sign up now’ button.
  3. Click the ‘Enroll’ button beneath Google Ad Grants.
  4. Confirm that your AdWords account is configured correctly.See Grants Account Creation Guide for instructions on setting up your AdWords account.
  5. Enter your AdWords customer ID in the form field and complete the form.
  6. Click ‘Enroll’.

If you know anyone that is involved with a Non Profit please show them this message as it could really help them.

If you would like a Free consultation with our team to discuss how your Non Profit can use this amazing program to grow your business please email Kyle at kyle@nhstrategicmarketing.com.

To your success,

Kyle Battis signature