The BIG Google Mistake Many Small Business Owners Are Making – NH Strategic Marketing

There is a BIG Google Mistake Many Small Business Owners Are Making and the sad news is that most aren’t even aware of it.  Its not your fault if you don’t know about this BUT after watching this video you will want to take action on this as it can mean the difference in new customers calling your business and hurting for business.

I can’t stress enough how critically important this page is to your online visibility.

Click the play button below (about 8 minutes long):

If you want help figuring out where you stand just contact us and we can help you figure out if your business has a Google Plus Business page.

Here’s to your success!

Sincerely,

Kyle Battis

 

The Jeep Wave, Customer Culture, and Marketing Your Business

The Jeep Wave In Action

The Jeep Wave In Action

I recently sold my car and bought myself a new Jeep Wrangler.  I used to be a Jeep guy but took a two year hiatus but I’m back now!!  ;-)  My recent Jeep shopping experience produced a funny story with a marketing lesson in it that I would like to share.

When I was test driving the Jeep that day up in Lebanon, NH I  passed another Jeep going the other direction.  The driver was a man and he raised his hand off the steering wheel and waived to me.  I immediately and instinctively waved back.  This is what’s known as “The Jeep Wave.”

I’m not sure if you’ve ever heard of this before (I never had until I had my first Jeep and even then I had to Google it to find out why people in other Jeeps were waving to me).  ;-)

Anyway, this nostalgic gesture that I had forgotten about made me smile and laugh out loud (and affirm my decision that I absolutely wanted the Jeep).  

I had forgotten about this shared ritual Jeep Wrangler owners do called the “Jeep Wave.”  Even if you have no interest in being a Jeep owner, you may find this marketing lesson interesting and applicable to your business.   I invite you to take a minute and watch this short video of a fellow marketer describing the Jeep wave and then I’ll meet you below to show how you might use something like this in your business.

Check out this short video to see a fellow marketing professional explain the Jeep Wave:   

The Jeep Wave Defined According to Jeep Talk.org:  “An honor bestowed upon those drivers with the superior intelligence, taste, class, and discomfort tolerance to own the ultimate vehicle – the Jeep. Generally consists of vigorous side-to-side motion of one or both hands, but may be modified to suit circumstances and locally accepted etiquette.”

What Can You Learn From This And Apply To Your Business:  

First, let me ask you – Have you ever been a customer of a business where you were proud to be a customer of that business?

Perhaps you even self-identified with that brand and it was part of who you were.  Maybe you love Nike, Under Armour, Lulu Lemmon, Jeep, Carhart, a particular brand of Coffee (think Dunkin vs Starbucks vs. Local Coffee Shop), Crossfit, Paleo eating, Veganism, etc.

There are many brands and businesses I am personally proud to associate with.  Some are local coffee shops (True Brew Barista), some are local restaurants (Barley House), some are realtors, chiropractors, lawyers, doctors, dentists and more.

I love going to certain businesses because of the product they serve.  For other businesses, I love the people, but for some businesses, I like people I associate with to know I go there as it says something about me.

Its a statement of who I am, what I believe in, and more.

Think about Mac vs. PC – Mac users are raving fans of anything Apple and once converted rarely return to the dark side…  ;-)

(I’ll likely not go back)…

Kyle's Jeep Wrangler

My New Jeep Wrangler

Another example, I go to a my buddy Brian Silfies One to One Fitness gym and I proudly wear the gym sweatshirt, participate in group events associated with the gym, participate in fundraisers that included pulling a firetruck down the street, post about my workouts on my personal Facebook wall on a regular basis and more.  I wear my association with his gym like a badge of honor.

I like who I am when I go there, what I am becoming, and the culture associated with it.  I do not vibe with other gym cultures like Planet Fitness, Gold’s Gym, etc but many others do and that is ok.  Variety is the spice of life and different businesses offer different things to different people.  What does your business offer and how is it different than your competitors?  

Further, every day I go to Brian’s gym I perform rituals (similar to the Jeep wave) that everyone else that is part of the culture performs as well. Rituals such as pre-workout dynamic warm-ups, setting up for my bench press the same way each set, wrapping my wrists for heavy bench presses, how I cover my hands and forearms with chalk before lifting up a heavy stone, and drinking a protein shake at the end of the workout, etc.

Rituals make us feel like we belong when we perform them.  Belonging is the key word in that sentence.  When we belong to something, when ‘everyone knows our name,’ we are more likely to continue to do business there and remain a loyal customer.  Big lesson in that my friend.

Without that sense of ‘belonging’ and being part of the clan your business could be first on the chopping block when it came down to a decision on whether or not they will continue doing business with you or go elsewhere.

For the businesses that ‘get this’ and do a great job with customer culture I feel the following:   

  • Its part of who I am and I self-identify and associate with it.  
  • I feel good because I “belong” to something…
  • I feel good because I am part of something…
  • Every time I flash ‘the Jeep Wave’ I feel a sense of pride and belonging.
  • Every time I see a fellow gym buddy I know we have shared similar experiences.

This creates a sense of pride and satisfaction within me and I am sure if you search your mind


2 Questions To Ask Yourself 

1.  What “Shared Rituals” do you have (or could you have) in your business?  It could be a shared process or experience that all your customer go through or experience.  It might be a particular client intake process, a special signature gift new customers receive from you, a wave, an unexpected thank you card in the mail, a wrist band, a regular customer appreciation event like a Cookout, and more.

There are countless examples but this kind of customer culture can separate your business from all your competitors through.  It helps to differentiate you.  Doing things like this will get you out of the ‘commodity game.’

A big mistake that I see a lot of business owners doing is that they do things just like everyone else in their industry.  Don’t do this.  Don’t be like everyone else.  Some great advice I have heard says that if you want different results than everyone else in your industry is getting you must do things they aren’t doing.

I encourage you to look for ways to work this into your business.

Moving on to another question…

2.  Do My Customers Have an ‘Insider Language?’ – The Jeep culture also has an “insider language” that people outside the customer base may not understand, but many within speak fluently.

Some examples…

Words such as “low range, locking differential, approach angle, crawl angle,” are examples of insider language for Jeep owners.

Another example…

The gym I go to is no different.  We use insider language there too such as “2-board press, speed deadlifts, power clean, JM press, max effort work, dynamic work, assistance work, active recovery, and more.”  

Wrapping Up and Suggested Actions

No matter what kind of business you are in there are countless ways that you can make your customer culture stand out from your competitors.  You may not create the culture to the level of Jeep but even if you simply succeed in differentiating yourself from your competitors it will have been worth the effort.

Even the addition of a special touch or a different way of doing things can go a long way to creating a unique customer culture.  This alone may dramatically increase your referrals and grow your business.

See you on the road!

Kyle Battis
(Jeep Owner)

 

Happy St. Patrick’s Day From The NH Strategic Marketing Team

Wishing you and safe and fun St. Patrick’s Day From The NH Strategic Marketing Team!

Facebook Retargeting For Small Businesses

Facebook graphFacebook is one of the most popular, highly used websites in the world.  Whether you use Facebook or not doesn’t really matter because over 1/7th of the world’s entire population does use Facebook.   Many of those people use it every single day (sometimes multiple times and multiple hours a day).  One of the concepts we teach, is to promote your business where people are spending time online.  Some stats say that the average user is spending 15 + hours a month on Facebook so marketing your business there is a good idea.  Facebook now offers its advertisers a powerful way to stay “front of mind” with Facebook Retargeting For Small Businesses.

Facebook retargeting allows you to retarget users on Facebook after they have been on your website.  The video below explains how it works so be sure to watch that.  These ads are different than traditional Facebook Ads in that you are targeting users’ specific interests or by demographics, instead you have the ability to retarget users who have been on your site.

Low cost, easily viewed in both the News Feed as well as the right column of ads.

Click The Video Below To See a Quick Training I Made For You About Facebook Retargeting For Small Businesses:


This ad format allows you to re-engage your audience while they are looking socializing and looking at pictures.  ;-)

This is straight from the Facebook website:  

“How does it work?

These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app. For instance, a bike retailer could reach people who started designing bikes on its website but didn’t make a purchase. Through Custom Audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or, a mobile travel app can deliver ads to people who have downloaded their app but haven’t used it in a while and encourage them to book getaways within the app.
Custom Audiences works with all Facebook ad formats and targeting capabilities. And mobile app Custom Audiences was built specifically to help mobile app developers reach their customers on Facebook.”
If you would like to learn more about how you can use this for your business contact me and we can chat.
To your success,
Kyle Battis

 

 

Video Marketing – 7 Tips for Choosing The Right Videographer

video marketingToday I have a special guest blog post from my new friend Andy Olsen, owner of Com Productions, a NH Videographer.
Andy is a professional videographer specializing in online video marketing.  As Andy says on his website, “Great stories connect us.  They teach us, entertain us, and influence how we see the world.
Well said Andy and I agree fully.  A well done video has the potential to greatly improve the effectiveness of your online marketing.  If you are considering going the route of hiring a videographer then this guest blog post should help you pick the right one for you.

First, I invite you to watch this short 1 minute and 23 second video as it tells the story about online video better than I can with my clumsy writing.  ;-)

Alright, now that you have seen what Andy and his team can do let’s jump in to Andy’s guest post…

7 Tips for Choosing The Right Videographer

by Andy Olsen, Com Productions
So you’ve decided to take your business to the next level using one of the most powerful marketing tools available: Video. The next question is, how do you choose the right production company to tell your story to the world? Here are 7 tips for choosing the right videographer.
1. Hire someone you like.
Although there are a lot of factors to consider when you’re looking for a videographer, none of them are so important as carefully choosing the personality of the director. This person will be responsible for telling the story of your business, so choosing someone that you connect with is vital. You’ll end up spending some time around this person so make sure that you feel comfortable with him or her.
2. Look for the listener.
In order to represent your business well, your videographer will need to have a good understanding of not only what you do but why you do it. Your video should form a connection between you and your clients. In order for that to happen, your videographer has to know who you are. It takes a lot of listening to know how to tell your story.
3. Check out their work.
There’s no better way to tell if a production company can deliver a compelling video for you than by checking out what they’ve done in the past. This will quickly tell you if they have the technical expertise and creative instinct it takes to create the video you need.
4. You get what you pay for…. sometimes.
You’ve heard people say “you get what you pay for” and for the most part it’s true. When you’re talking about the public image of your business, you don’t want to cut corners. This is not a job for your child’s friend who is great with an iphone. You need a professional. That being said, there is a shift happening right now in the video industry.
Technological advances have made high quality production available at a much lower cost. That, combined with the growth of internet based marketing, has really changed the game. You no longer have to pay big agency prices to get the results you want. So pay for great quality but don’t assume that more expensive always means better.
5. Flexibility helps.
Chances are you’re pretty busy. When you hire a videographer, it will be a much less stressful experience if you hire someone who is reasonably flexible. A willingness to accommodate a request when possible or supply a different file type that you need, will make your life that much easier.
6. Pros work with pros. 
At some point, your videographer will end up interfacing with your clients. When they do, your clients will see them as an extension of your staff. Be sure to choose someone that can represent your business with professionalism. Many people, even after they agree to be filmed, can be uncomfortable with a camera around. You need someone who can set them at ease and know when to give them space. Capturing great moments takes not only technical expertise, it also takes sensitivity to your subject.
7. Action!
Creating a video that tells your story is exciting! We’re talking about creatively communicating what you pour your heart and soul into. Your videographer should bring the energy that your story deserves.

 


About Andy and Com Productions

NH VideographerGreat stories connect us. They teach us, entertain us, and influence how we see the world. At COM Productions, we’re all about telling your story.

In an increasingly online world, video is the best way to engage with your clients. Not only does it improve your Google search rankings, it gives your business personality and depth. Customers trust businesses they can relate to.

Not sure where to start? No problem! We take care of everything from beginning to end. The best part of our job is getting to know you and finding a unique way to make your business shine. We’ll take time to understand your needs and work with you until you’re thrilled with the results.

To learn more visit www.comproductions.net