5 Lessons from ‘Batman’ – Being The Superhero of Your Business

the batmanI admit it. I am a complete and total Geek. I have always loved Super Hero’s and as a child I loved Comic Books and their Cartoon derivations. To this day I love the Super Hero movies that are released on the big screens and eagerly attend with my popcorn and some other geeky friends (going to see the new Guardians of the Galaxy movie tonight!!!).

One of my all time favorite Superhero’s is BATMAN and I believe that there are lessons that can be learned and applied to your business by examining this fictional character.

July 23rd was ‘The Batman’s’ birthday and he has been an enduring character for the last 75 years. Also known as “the Batman”, “the Caped Crusader”, and even “the Dark Knight” Batman is the secret identity of Bruce Wayne, an American billionaire, industrialist, and philanthropist.

I personally liked the Batman in the Dark Knight movies that have come out recently as opposed to the Adam West goofy Batman.  ;-)

The Origin of Batman

As a little boy, Bruce Wayne was horrified and traumatized to see his parents being murdered by a mugger in front of his very eyes. Despite his trauma, he was driven to train to become a brilliant scientist and train his body into absolute physical perfection to fight crime in Gotham City as Batman.

He had a burning desire and extreme passion for something bigger than himself.

He swore revenge on criminals, an oath tempered with the greater ideal of justice. Wayne trained himself both physically and intellectually and donned a bat-themed costume in order to fight crime.

Why Batman is Different Than Every Other Super Hero Ever Created (and Why He is My Favorite Super Hero!)

The big reason I love Batman is that he has no inherent superhuman powers.

Superman, for example, has all kinds of awesome powers that he was “gifted” with (X-ray vision, heat vision, super speed, and not to mention he can fly).

Batman, on the other hand, has to compensate for his lack of “powers” and he relies on his own scientific knowledge, detective skills, and athletic prowess to fight crime.

Batman is a Self Made Man

He has spent a significant portion of his life traveling the world and acquiring the skills needed to aid in his crusade against crime. His knowledge and expertise in almost every discipline known to man is nearly unparalleled by any other character in the DC Comics Universe.

Batman, like a lot of business owners I know, sacrificed and worked hard to achieve.  

If you are a self made man or woman then perhaps you can relate to the Batman….  ;-)  

If so, then you may enjoy these business lessons… 

5 Lessons From Batman to Be The Superhero of Your Business

Business expert Dave Crenshaw created a great video with some awesome take aways that I wanted to share with you.

Hit the Play button below to watch:

1.  FIND YOUR “ALFRED’

Have you located your right hand person, you Alfred, yet?  Dave says, “A dedicated personal assistant can free your time so you can focus on your Most Valuable Activities (MVAs).”  This could be someone who works with you in your office or it could be a Virtual Assistant who helps you stay on top of everything in your life.  The point is offloading activities you shouldn’t be doing can free you up to focus on what you SHOULD be focusing on.

FYI, this can also relate to hiring “ALFRED’S” outside of your company.  We run across businesses all the time who are trying to manage their own Google AdWords Pay Per Click campaigns in house and doing a terrible job at it.  Batman has an awesome support team and so should you.

2.  INVEST IN THE BEST TECHNOLOGY

Dave says, “The cost of investing in the best technology often makes up for itself through huge time gain.”  I have to agree with him.  Every time I have tried to ‘save a buck’ and cheap-out on technology it has bitten me in the butt.

3.  CREATE A CLEAR DIVIDING LINE BETWEEN YOUR ENTREPRENEURIAL LIFE AND YOUR PERSONAL LIFE

Dave says, “If your entrepreneurial life and personal life lack a boundary line, the two can bleed into each other, damaging both.”  I personally have messed up relationships because of this very reason so this one hits home for me.  This is a painful lesson and I learned it the hard way.  Having goals aims to grow a great business are great but I encourage you to find that balance to keep those areas of your life separate.

I don’t know that they truly can be completely separate but setting up boundaries, trusted systems, and delegating to people you trust can free you up to enjoy life with the people that you love.

4.  REGULARLY GROW YOUR NETWORK

Dave says, “Often, the resources you need to succeed in business lie within your network, not yourself.”

I am a firm believer that the bigger your network the more opportunities you have access to.  Get out there and talk with other business owners, set up strategic alliances, attend networking meetings, help others, and be a connector that brings other people together. 

5.  HAVE A BUSINESS ‘CODE OF HONOR’

Dave says that your business should “have a clearly defined set of values that you use for day-to-day decision making”

Having written business values can be an important guidepost for decision making.

I know businesses that have very simple rules that they teach to every employee that are very complicated and others that are very simple.  For example, business coach Keith Cunningham has a “Code of Honor” he teaches to the employees in any business he owns.  I love this so much and wanted to share it with you.  I think Batman would be proud.  (Codes of honor for your business don’t have to be complicated 10 page handbook).

Here is Keith’s simple 3-piece Code:

1.  Do The Best You Can.

  • Ask “What else can I do?”
  • Create value … become part of the solution
  • Act NOW!
  • Ask for coaching…. “What can I do better?”

2.  Do the right thing.  Be accountable!  

  • See it… Own it… Solve it… Do it!
  • Have a plan, work the plan
  • Ask yourself when faced with a decision, “what is the best thing for the customer?”

3.  Show people that you care.  

  • Respect
  • Please, Thank You, You’re Welcome, I’m sorry
  • Show and express appreciation
  • Have each other’s back – “I got you”

Wrapping Up

While you may never be a Superhero that fights crime you can still aim to be more like Batman and apply these Self made hero lessons to your business.

I’m off to the movies and will catch you later.

Sincerely,

Kyle Battis signature

 

A NEW Definition of Marketing To Grow Sales In Your Business?

New Hampshire MarketingThe Frame You See Your Business Through – We all look at the world (and the marketing of our businesses) through our own unique “Frames.”  These Frames can affect our beliefs, thoughts, feelings and actions.  

If you would like to get more customers for your business then marketing is how to achieve that goal but if you don’t ‘like’ Marketing, then how will you ever get there?  I’d like to invite you to change your frame on how you look at Marketing your business and I am hoping this New definition will help.   

“I just Hate Marketing” – I know a lot of business owners that see Marketing and selling as a ‘bad thing.’  They say things like; “I went to school to be a _____, not to market and to sell.”  “I hate selling and I’m just not good at it.”  “I don’t want to be one of those pushy car salesman sales guys.”The problem is that ‘being good’ isn’t enough to have a successful business.

If no one knows who you are, what you do, or why they should do business with you over any of your competitors, they won’t.  The good news is that you don’t have to turn into a slick salesman, learn fancy selling techniques or anything of the sort in order to Market your business.

A New Definition Of Marketing – One of my mentors Dan Sullivan has a definition of Marketing that I just love.  Here is his definition of Marketing:

“Getting people intellectually engaged in a future result that’s GOOD for THEM, and getting them to emotionally commit to take action to achieve that result.”

I would suggest that you read that again because its that good.  If you reframe your mindset and adopt this new definition you would be coming from a place that is Good for the consumer.

With this new frame, the marketing of what you do is something that is serving people.  It will help them, will change their life for the better, and will help them move towards a brighter future.  If you truly believe that the products or services you sell SERVE your customers then what lengths would go to in order to ensure more people know about them today then knew about them yesterday?  Would you attend networking events, would you meet new people, would you promote your business online, would you share stories and testimonials from your customers with prospects?  What would you do?

A New ‘Frame’ and a new Mindset Reveals OpportunitiesWhen you truly adopt the belief that what you have to sell will help people then I think it opens up possibilities you never saw before.  They may have always been there but now, with this new Frame, you are intentionally looking for them and eager to embrace them.  I encourage you to adopt this new definition of marketing and see how it affects your thoughts, feeling, and actions when it comes to Marketing your business.

How To Get Customers To Do What YOU Want – 6 Psychological Triggers to Boost Online Lead Generation

persuasionOne of my mentors Dan Sullivan has a definition of Marketing that I just love.  He sees Marketing’s role to be “Getting people intellectually engaged in a future result that’s GOOD for THEM’ ‘and getting them to emotionally commit to take action to achieve that result’.  I know a lot of business owners that see Marketing as a ‘bad thing’ but if you look at this definition and you’re coming at it from this angle you are helping people take action towards something that is Good for them – something that will help them.  In today’s video blog post I want to show you How To Get Customers To Do What YOU Want – 6 Psychological Triggers to Boost Online Lead Generation.

To begin, its important to know that human beings have a series of “psychological shortcuts” hard-wired into how our minds work.  These shortcuts are essentially ‘rules of thumb’ that guide human behavior and help make functioning in every day life easier.  Most people don’t even consciously know that these 6 psychological triggers are effecting them but trust me, they are.

As a business owner and chief marketer of your business by understanding these more and weaving them into your business Website you can get more website visitors to convert into actual Leads for your business.

Watch this video to learn how you can get customers to do what YOU want them to do on your website:


The man in the video is Dr. Robert Chialdini, author of the book “Influence – The Psychology of Persuasion“.

Here are the 6 Psychological triggers Dr. Chialdini talks about in this video:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

So now that you are armed with this new wisdom I challenge you to think how you can use it to improve your website conversions and get more leads.

Let me know if you would like to discuss this for your business.

Kyle Battis 

 

Google Remarketing To Get More Leads and Increase Sales

Google Remarketing to Increase LeadsI want to show you how you can use Google Remarketing To Get More Leads and Increase Sales.  Let me ask you…. What if you could continue to promote to people that came to your website once, but weren’t ready to make a buying decision? What if your advertisement could show up all over the Internet wherever that interested prospect was browsing, including major sites like CNN, Fox News, Youtube, and more.

You must understand that the vast majority of the people who visit your website aren’t ready to make a buying decision which means most of your the money you invest into other forms of advertising that get people to your website are wasted if you aren’t taking advantage of the trick I will show you today.

Google Remarketing knows who that visitor is, and will display your ads to them, even after they leave your site. Google Remarketing knows what products and services your visitors look at on your site. After they leave, Remarketing continues to show them ads of the products or services they’re interested in.

This keeps your business ‘top of mind’ and you stay in the conversation that’s going on in your prospect’s mind, without having to lift a finger.

How Does Google Remarketing Work?

Google Remarketing Lifecycle98% of people visiting any given website at any time will leave the site without purchasing anything.  Fact.  Repetition is very important in advertising.  In fact, some research says it takes 7-12 touches before a prospect will make a buying decision.

The natural tendencies of the consumers is that they’ll eventually buy something IF they see it over and over again and its something they are interested in.

This is why Remarketing is one of the most effective ways of getting you more Leads and increasing sales.

Remarketing is like a Boomerang that gets people coming back to re-engage with your business.

While other forms of marketing get people to first visit your website Remarketing provides amazing leverage because its get the vast majority who don’t make an immediate decision to work with you to COME BACK.

Remarketing takes note of each and every visitor who lands on your website.  A ‘Cookie’ is placed on their computer and in essence it “remembers” the visitor and then follows them to the next website and serves them with another advertisement from your company, giving them more incentive to return to your website and purchase.

The graphic to the right shows this and the video below will give you even more insight.

This Video Will Show You How Remarketing Works

Do you think this can work in your business?

Check out some of these benefits of using Remarketing in your business.

  • Your company seems very large in your potential customers eyes, which adds credibility.  You can show up on site like FoxNews.com, CNN.com, Yahoo.com, etc.
  • It bands your company image and message into the mind of potential customers as they shop around.
  • It’s been proven to bring up to 30% extra business and requires almost no upkeep to run.
  • Bring back shoppers who placed items in their cart but did not buy – select visitors who shopped specific categories before abandoning their carts
  • Help close the deal for tentative comparison shoppers – setup your custom list using visitor segments, check how many visitors are on your list, and then activate a campaign on the GDN to show ads highlighting top reviews for the products they viewed/compared
  • Retain customers who have made a purchase in the past – target customers who have spent more than $500 in the last 30 days and offer them a free gift with purchase
  • Win new customers in your target market – narrow your list to include Northern California visitors who have watched one of your latest videos
  • Remarketing Delivers a 300-400% Conversion Rate Boost (compared to standard ads based on Google 2012 data)
  • Achieve a Lower CPA (Cost Per Acquisition) and Higher CTR (Click Through Rate)
  • Expand your reach and influence users to return to your website (re-engage lost customers)

  • Connect with exactly the right customers using rich online insights

  • Deliver targeted GDN (Google Display Network) ads based on your specific customer segments

  • Reach more than two million websites on the GDN

  • Google Analytics tracking code now has built-in compatibility for remarketing. This means that websites using Google Analytics will now only require one tracking code, rather than two.

What Makes Remarketing So Effective?

It targets only the people who directly have an interest in your service, and follows them around while they think about which company to use, which impacts their mind with your brand or service, increasing the chance they come back. 98% of all visitors don’t buy, on average; remarketing has been known to increase the recapture rate of visitors by up to 30%!

If you would like to learn more about Remarketing and if its a good fit for your business I am happy to set up a Free Meeting with you to discuss this.

To your success,

Kyle Battis signature

 

How To Attract More Clients by Publishing Helpful Content – A Simple Inbound Marketing System

1f0421fI recently received an email question from one of my subscribers.  Here is what they asked:  “While I want/need more clients to sustain financially I don’t want to come across as insincere or fake with my marketing.  How can I attract more clients and stay true to who I am?”

Great question and the answer they are looking for is “Inbound Marketing.”

Inbound marketing focuses on creating quality content that magnetically pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
As the old saying goes, “Sharing is caring” and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
A powerful way to leverage Inbound Marketing in today’s day and age is to create short and helpful Videos.  Video is inexpensive to make, fast to create, easy to share, and consumers love it.  Google also owns YouTube which is the 2nd biggest search engine in the World.  I have found that if done right, you an also get these YouTube videos to rank really well in the search engines (a topic for another day).
By uploading videos to You Tube and sharing them on Social Media you can deliver helpful tips and information to prospects and existing clients to build relationship in advance, make selling a non-issue, while remaining sincere.
So Here is a Simple Video Inbound Marketing Process That Your Business Can Follow To Attract Customers:  
-Find Topics:  Find common questions your clients and prospects have.  Answer those questions in short, helpful videos.   A quick way to come up with a lot of Video ideas is to make a list of the top 20 Frequently Asked Questions.  Then make another list of the top 10 Should Ask Questions.
-Create a Short YouTube Video:  Shoot a video and upload to your You Tube channel.  A simple format for your video might be: 1.  State the question or problem you will be covering in the video.  For example, if I wanted to answer a question about “How can I use Google AdWords to grow my business I would state something like, “In this video I will be showing you how to use Google AdWords to grow your business.”

    2.  Tell them what you are going to tell them – In this section simply tell the viewer what you will be covering in this video.  Carrying on with our example I might say, “I will show you 3 reasons why Google AdWords is a great way to promote your business, 2 ways to tell if your business should be using Google AdWords, and a simple tip to get started with AdWords.”

    3.  Give one or more helpful tips –  In this section of the video share some good helpful information.  I like to share enough to wet their appetite and help them.  By helping them in this way you will create a desire for them to want to learn more from you and a certain percentage of people that read or watch your content will contact you to learn more.    4.  Tell them what you told them – aka Recap what you covered in the video.

  5.  Call to action – Tell them what you want them to do now.  At this point you have helped to answer their question and you now have earned the right to ask them to visit your website, subscribe to your YouTube channel, sign up for your email newsletter, schedule a free consultation, etc.

That’s it my friend.  A simple formula for you to create helpful videos that deliver value and position you as the expert that you are.  I would recommend keeping them shorter – ideally between 2-5 minutes.

Once your video is uploaded to YouTube its time to move onto the next step….
-Share:  Just because you create this awesome content doesn’t mean anyone will ever see it.  This is a BIG mistake I see most business owners that actually DO crete content make.  They make the faulty assumption that if they publish content that its enough for it to start attracting people to you.  Wrong.  The Internet is a BIG place and there are billions of video and websites out there all begging for the eyeballs of your ideal customer.  Once your content is created its now your responsibility to Share and Market the Video everywhere you can.  One of the things I do when I create a new piece of content is to run through a little promotional checklist.  Promoting your newly created content is a critical step to bring you to the next level.Here is my personal Social Sharing checklist:  

1.  Social Sharing Via YouTube – If its a YouTube video you just uploaded one of the first things I recommend doing is clicking on each Social Sharing Icon under the “Share” section of the You Tube page (as shown in the screen capture below).

social-sharing-video

2.  I then recommend sharing the video on your Business Social Media Channels (Twitter, Facebook, etc.).  If you didn’t already share it on your Business Facebook Fan Page, your Twitter account, your Business Google + page, your LinkedIn Business page, etc then you will want to do that here.   
3.  Share on your Blog – Whenever I publish a video on YouTube I will often grab the Embed code for the Video and create a Blog post on my site with some accompanying text to support the video.  You can promote this blog post for some added exposure to your content.  Note:  this is my preferred way of sharing video content as the video is presented in the ‘frame’ of my website structure (which has an Email opt-in form, links to my Webinars, a quick and easy way for people who just watched the video to contact me).   Here is an example of a Video Blog post on my Blog.
4.  Manual Labor Posting – At this point there are still lots of ways you can promote and share your content for Free.  For example, there are a lot of Free tools you can use to ‘spy’ on your market and ‘listen’ to the conversations they are having.  One such tool is Google Alerts.  This blog post I wrote about Google Alerts can give you some ideas on how to best use it.  There are also a lot of social media listening tools where you can “listen” to the conversations your ideal market is having and then go there, get involved in the conversation in a helpful way.  These tools may help you in that effort.  Online forums, Facebook Groups, twitter conversations, etc are great places to promote your new video for free.  You simply look for people asking the question that you now have an answer to and share that with them.
5.  ‘Feed The Beast’ With Some Paid Traffic – You might consider ‘Boosting’ Your Facebook post with $5-$10 over a period of 3 days (I don’t recommend a 1 day boost ever.  That’s what is called a ‘sucker bet’ in Vegas and Facebook uses it to extract cash from unknowing Fan page owners).  If you are going to promote a post always go with the 3 day Boost at the very least.  If you are more advanced or are working with an agency like ours you can run more targeted Facebook Ads to bring awareness to the Content you just created.
6.  Consider sharing your content with a Paid Social Bookmarking Distribution Service Like Only Wire.  You may also consider using a paid service like Only Wire to get even more exposure of your new content.  Check out onlywire.com to see if its a good fit for your business.
7.  Rinse, wash, repeat – Once you have gone through that process and promoted your new piece of content its time to ‘Rinse, Wash, and Repeat.”  I do this about once a  week but if you have a bigger team you may consider publishing multiple pieces of content each and every week.
There you have it my friend, a simple video inbound marketing system that you can follow to create quality content that attracts customers to you.  Inbound marketing focuses on creating quality content that magnetically pulls people toward your company and product. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.  Give it a shot in your business and see how it works for you.
To your success,
Kyle Battis signature
Kyle Battis
NH Strategic MarketingPS – If you want to see another example of Inbound Content Marketing checkout one of my upcoming Google AdWords Webinars.

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