I’ll admit, not all businesses have the most ‘social’ subject matters BUT that doesn’t mean you can’t breathe a little life into your Dead fan page.
There are a lot of reasons you should resurrect your Fan Page if it has gone cold – here are just a few:
1. Your customers are there every day – almost ½ of ALL Facebook users login EVERY day. Average time spent on Facebook every day = 18 minutes. If you think your customers are different you’re wrong. 72% of online adults visit Facebook at least once a month.
2. It can help your Search Engine Rankings – Google is looking at ‘social signals’ now in its ranking algorithm so regularly updating your Page (I’d recommend 2-3 times a week at least) is a good idea. Link back to your Blog for added SEO mojo.
3. Facebook’s NEW Ad Units – No matter what kind of business you run I believe you should be running Facebook ads. Facebook has been stepping up their game with advertising, especially for local based businesses.
Facebook Remarketing Ads are a MUST in my humble opinion (you can show ads to people who have already visited YOUR website so you can stay top of mind, drive more sales, and keep them coming back). This is the most targeted advertising you can do. With this ad unity you can have LOTS of people see your ads for very minimal expense.
Also, Facebook JUST launched its new “Local Awareness Ads’, which allow you to target users within 1 mile of your business.
On top of that, Offer ads have been working very well for Retail businesses and with these you can directly track how many people come in to redeem your Offer.
There you have it.
3 Reasons why you should be posting on your Facebook Fan Page.
Let me know if I can answer any questions for you on this subject matter.
To your success,
NH Strategic Marketing