Google Advertising Mistakes – Not Using Ad Extensions Could Be Costing You

According to Google research, four in five people use search to find local information.  The fastest way to get on the 1st page of Google (and all the way to the top) is to use Google AdWords.  Here at NH Strategic Marketing we analyze plenty of Google AdWords campaigns.  With that ‘behind the scenes view’ we see lots of businesses making big Google Advertising Mistakes.

The biggest one we see over and over is not using Ad Extensions within their existing campaigns.

google adwords ad extensionsAd extensions create more reasons for people to click your ad

Ad extensions are plug ins to normal Google Ads that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.  These are all completely Free to use but only 30% of business owners (or even Ad agencies that should know better) are taking advantage of these.

Here are a couple reasons to use them:

1.  Improved visibility: Ad extensions tend to improve your ad’s visibility. They often appear above the search results, rather than along the sidebar. If two competing ads have the same bid and quality, the ad with greater expected impact from extensions will generally appear in a higher ad position than the other.

2.  Better return on investment: Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.

Ad extensions are plug ins to normal Google Ads that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated.

I put together a short video showing you what some of these Ad Extensions look like and why you should consider using them.


Here is a video from the team at Google that shows more about these Ad Extensions.

If you would like to have my team and I analyze your existing Google AdWords campaign just contact me and we will set it up.

To your success,

Kyle Battis signature