Okay, it’s 2015: do you know where your social media is? We can all agree (at least I hope so) that social media is not only where the people are, it has also become a viable source of traffic, engagement and marketing for almost any business that would choose to make use of it.
Since we all know that, let’s concentrate on what it will take to start making this a reality on your small business, and sooner rather than later!
3 Tips for getting started with social media in your small business
Decide on your social strategy – You must have a clear idea what you hope to accomplish with social media before expecting it to generate huge following and massive results. Determine what your goals are and how you want to brand yourself, handle customers, advertise, and engage. Check out what each platform can do for your business. Not all are created equal.
Eliminate the bad fits – There is no sense attempting to use a platform if the demographic and content shared there is of no use to your or your audience. Using Pinterest for example, which is heavily skewed to a female audience may or may not be a good fit for your small business. Once you’ve eliminated the sites that are less than good fits, go with what’s left.
Be Consistent – None of this matters if you only post twice a month and don’t provide value or access to your company. Once you decide to do this and have a plan, go all in! It will only work if you are devoted to consistently providing value and engaging with people. Anything less will be sniffed out as a lame effort to grab some cheap traffic and leads, rather than trying to actually engage with your audience.
Once you’ve laid the groundwork for a successful social media initiative, you can begin to cultivate and build the type of following that will not only look forward to hearing from you, but will gladly help you spread the word.