70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you’ll want to have a look at these 5 great tips for marketing your small business on Pinterest.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then you should be creating boards!
We’ve scoured our sources and found 5 great tips for marketing your small business on Pinterest. Start using them today!
5 Useful Tips on how to Market your Small Business on Pinterest
Join Pinterest Groups – Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that will help you find relevant groups. After you’ve joined several of these, be sure and offer great value to the group.
Set up a Blog Board – One very easy to do technique to promote your blog is to create a blog board. Doing so will automatically let your followers know about anything new on your blog. A little optimization of your titles and description will go a long way to helping you get found in the search engines.
Mine Your Competitor’s Pins – Many of your competitor’s followers would also be interested in your wares. Once you’ve found them, follow them and many of them will follow you right back!
Carefully Craft your Descriptions – Choose your words carefully here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!
Consider Adding Text to Images – Overlaying text onto your images converts better than straight images. This will require editing your image in image editing software, but in some niches these can return another 50% worth of engagement. I’d say that’s worth it!