As you probably are aware, millions of new pieces of content hit the Web every single day, and the chances of people rushing to yours simply because it’s wonderful are slim to none.
That’s where a content promotion plan for each piece of content you create comes into play. Getting your content out in front of people who are actually looking for it will pay large dividends!
So before you run screaming into the might because you don’t know how to make this happen, let’s look at 5 simple ways you can cheaply and effectively get your content promoted.
5 Tips for promoting your content
Make visual content – Creating a meme you can share socially, a slideshow video of your content, or even an infographic can lead to numerous shares and traffic to your page. We are a visual mob, and love to look at new things!
Announce to your email list – Long a favorite tactic among top marketers, giving your subscribers a heads-up about your new content works extremely well. It also serves a purpose in your email marketing, by delivering high-value content without a sales pitch.
Document sharing sites – Some of the most-trafficked and highly ranked sites on the Web are document sharing sites like SlideShare, DocStoc, Scribd and Issuu, among many others. If your content is good, anticipate seeing a lot of traffic coming from sites like these.
Utilize social media – Without question you need to promote your new content via your social media channels. Much like notice by email, simply announce and encourage visitors to visit, share and like. You may find someone with tons of followers and fans passes this on to their peeps as well!
Paid sources – Sometimes it’s worth it to apply paid ads to get a particular piece of content noticed. This is especially true of content used to warm up your audience for a product launch. Sources like Facebook ads, LinkedIn ads, and Outbrain work well for this.