7 Conversion-Boosting Tips that Will Make You More Money in 2015

NH Strategic Marketing MacbookLet’s talk about ‘effectiveness.’  As a small business owner you are investing time, energy, and even money to get people to come to your website with the hopes that some will ‘convert’ into customers.  The more effective your website is at converting visitors into customers the happier you will be right?

Check Out These 7 Conversion-Boosting Tips that Will Make You More Money in 2015

Everyone wants better conversions. It’s a necessity to stay in business, so the science of conversion optimization is taking on greater importance and more small business owners are paying attention to it.

Even the slightest adjustment to your website can increase or decrease conversions, so you’ll want to pay attention to this and work to get really good at this!

For now though we will look at 7 tips for improving conversions to get you started down the road to more website conversions and more profits!

7 Conversion-Boosting Tips for significantly better conversions

1.  Don’t give a lot of options – Its been said that “the confused mind makes no choice.”  One of the most sure-fire ways to get people to get confused on your website and hit the back button is to have an excessive amount of information. In the same way, even showing too many choices can freeze potential customers into inaction, and so lose the sale.

2.  Test it all – Ideally you should have Google Analytics installed on your website.  If you are selling on your website you should be split-testing every element of sales pages, as this is where you make your money. A single word misplaced can be the difference between a sale or nothing. Even if you are not ‘selling’ on your website directly you are selling the website visitor to call you or fill out a web form to contact you.  If you can improve your contacts over time that will translate into more money.

3.  Know your colors – Colors evoke emotions, and if yours are creating a message in opposition to your sales message, you’ve got a problem. Make sure you understand the science of colors as they apply to sales.

4.  Videos and images are powerful – The brain processes visual media 60,000 times faster than textual data. Not just any images and videos will do however, as you still need to test these as well.  If you have high quality video I would strongly recommend using it.

5.  Take care with your calls to action – Don’t use the stock buttons everyone else does. Make sure you test the shape, wording, placement and colors of your calls to action and buy buttons.  As a small business owner your phone number should absolutely be displayed on the top right hand side of your website.  Make it EASY for your website visitors to find your phone number and don’t make them hunt for it.   This one fix alone can deliver more conversions for you.

6.  Take away unneeded navigation – Think about the purpose of your website for a second.  If you’re like most small business owners you likely either want someone to pick up their phone and call you or fill out a contact form.  Don’t give your prospect the opportunity to be distracted from the action you want them to take.  By structuring your site in a way that makes it easy for the site visitors to take the action that you want you’ll see more conversions.

7.  Don’t go with your gut – Trust the data, not your emotions. Many is the time small business owners have fallen in love with text or visuals that turned out to be totally wrong. Let your testing show you what works!

There you have it, 7  conversion-boosting tips to help you make more money in 2015.

To your success,

Kyle Battis signature

 

PS –  If you’re wondering how your website stacks up in the conversion department fill this out and I will take a look for you – Click Here To Submit Your Website for Review 

About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards. Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people. Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online. In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed. Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign. Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed. Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

Leave a Reply

Your email address will not be published. Required fields are marked *