You probably realize that done right, social media marketing can bring around benefits you’d be hard pressed to find in any other type of online marketing. You can find a far larger audience, for less money, in less time than with any other method.
The trick is in knowing how to do it right. It’s simply not enough to create a Facebook page for your business and call it good. For you to attract the type of engaged, hungry audience wanting to hear about you and your products, there is a bit more work involved. We’ve detailed 7 great ways to get you headed toward that goal of a thriving, engaged social media customer base. It’s up to you to get it done!
7 Ways to Invigorate your Social Media Presence
Use a lot of video – Perhaps the best tool for engineering engagement on your social media is through the use of video. Whether it’s videos posted on Facebook, YouTube and even Vine, you will find a large, voracious audience for your products or service if you make interesting and compelling videos.
Engage your fans and followers – Increasingly more customers are airing their opinions about your business on social media. If you are not active here, you could be getting slammed and not even know about it! Engage, solve problems, and reach out; it’s going to pay off.
Mine Instagram and Pinterest for leads – Aside from the users being proven to much better converting visitors, they are huge social networks with a lot of promise.
Be brief on Facebook – While it’s apparent that images and videos rule on Facebook it’s also true that textdoesn’t. The average character count on a status update is just 40 characters.
Questions anyone? – A terrific way to increase engagement along with getting critical data is by asking your followers questions, and then engaging for all you’re worth.
Get increasingly Visual – If your brand hasn’t yet embraced visual content, it’s time to do so. Visuals are ReTweeted more, shared more and generally get far more clicks and engagement than any other kind of posts.
Curate and use authoritative content – You’re not tied to using your own content exclusively. Be sure and share (and Cite) authoritative content you find on the Web. Your followers and fans will thank you for this.