Although you often hear the roar of marketers bemoaning too little traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to get the most out of what they are receiving.
Conversion optimization merely involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.
Let’s take a quick look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!
Key Elements of Conversion Optimization
Use the proper keywords – Making sure you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.
Make sure you test – This is a must. Simply putting up a page without testing the various elements of the page or offer is a sure recipe for leaving lots of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be surprised at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.
Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not only that, but studies are also showing that consumers are more inclined to convert after viewing your video. Something to think about!
Be mobile ready – Since more than half of all Web search is now originating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.
Employ social proof – People need to know that somehow they are making the right decision when selecting a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.