About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Why Your Online Reputation Is So Important And How To Improve It

Why Your Online Reputation Is So Important And How To Improve It

Your online reputation matters for your small business.  It really does.  Many of your ideal customers will Google your business name to investigate your online reputation BEFORE they consider hiring you / doing business with you.

In this video I explain why your online reputation is so important and how to improve it (Hint:  we have a tool that our clients use to improve their online reputations).

If you would like to learn more about where you stand right now with your online reputation and have a chat with myself click here.

To your success,

Kyle Battis signature

PS – NOT actively protecting your online reputation and consistently working on it can leave your business vulnerable.

 

How This Nonprofit Generated $3,200 In Donations With a Simple Facebook Video Ad

How This Simple Facebook Video Ad Generated $3,200 In Donations

Here is a short video I recorded for you sharing a story from the Animoto Blog about a simple Facebook video ad that got great results.  It is a great example of an effective Facebook Video ad.  It contains some great lessons within it about how you can use a Facebook video ad to grow your small business.

Hit The Play Button Below….

3 Takeaways From This Video To Use In Making Your Own Facebook Video Ad

  1. Don’t worry about high production quality
  2. Use Text overlays on the screen so that most of the people who see the video in your newsfeed don’t have to click for sound
  3. Make it short – you don’t need a 12 minute video, a 30 second – 1 minute video is more than enough.
  4. Your message matters – tell your story succinctly.
  5. Have a call to action or an “Ask” – in this case it was to Donate.  For your small business it may be to “come into our store for the sale” or “call to get a Free quote.”

Follow those simple tips and you can make an awesomely effective Facebook video ad.

Here is the story shared in this simple Facebook video ad:

“In April 2017, when heavy rains caused landslides and flooding in Colombia and Peru, ShelterBox USA, a non-profit dedicated to disaster relief, sent teams to Colombia and Peru to assess the damage and come up with a plan to bring shelter to those affected and in need.

Just a few months prior, ShelterBox USA used Animoto to create an end-of-year video for their Facebook page. The video received over 260 reactions and nearly 200 shares. The organization’s Director of Fundraising and Strategic Partnerships, Sarah Robinson, wanted to see if she could replicate this success and drive awareness and donations for the ShelterBox USA’s efforts in Colombia and Peru.”

Learn more about Animoto here.

If you would like to discuss how to employ this strategy in your business Click Here

To your success,

Kyle Battis signature

Sales and Marketing Funnels For Your Business on Facebook

Hey there,

I talk to many small business owners each and every week and many are unsure how they can use something like Facebook to drive REAL business (not just Likes, comments, and shares) into their business.  Sales and Marketing Funnels For Your Business on Facebook are a real thing you just have to use some critical thinking, know your customer, and engineer it to work for you.

In this video I start to introduce you to the concept of just how you can do that.

Hit the play button below…

If you have questions on how this could be accomplished for your business let’s chat.

To your success,

Kyle Battis signature

Remarketing Ads To Increase Lead Generation Effectiveness

 

In this Episode of the “In The Trenches Small Business Marketing Podcast” I talk about the persistence of my English Bulldog Noble when it comes to eating cherry tomatoes out of my Garden and how the same kind of persistence (with Remarketing ads) can help you close 70% more leads.

Click the play button below to watch this new video from Kyle Battis of NH Strategic Marketing.

If you would like to learn how you can grow your business with Remarketing ads I invite you to accept my gift of a Free Marketing Audit.  It will be of value to you I promise.

To your success,

Kyle Battis signature

PS – Kyle Battis is the President of the NH Marketing Agency smart business owners turn to when they need help with paid online lead generation assistance.  Claim your Free Marketing Audit today.

 

How to Do Content Marketing for E-Commerce

Learn Why Content Marketing for E-Commerce Can Make All the DifferenceContent Marketing

So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be buying from you as opposed to any of the other guys?

Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.

The answer is content marketing for your e-commerce site. This is the best way to build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.

Several Ways to Tackle Content Marketing for E-commerce

Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your e-commerce sites. For example, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.

Create unique descriptions – Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. Moreover, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.

Use unique images – Creating original images will allow you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.

Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. His helps engender trust and can be the reason they buy!

Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.

Grow Your Email List to Get More Visitors to Your Blog

Grow Your Email List to Get More Visitors to Your BlogBlog Visitors

One thing we can all use is more traffic to our blogs. We all know the power of blogging, and are aware that content is indeed King, so it would follow that we want as many people as possible to benefit from the content on our blogs.

With many choices for delivering visitors to your pages, it’s easy to forget about what is probably the best way available: increasing the size and scope of your email subscriber list.

Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and after that how to best use this technique for greatest effect.

How to build a larger subscriber base

There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to make certain you have in place.

  • Put opt-in forms on your pages; every one of them!
  • Consider using an exit popup
  • Offer a free resource to get people to sign up
  • Run an ad campaign to your offer page
  • Conduct a webinar
  • Use video marketing

Use the methods you are most familiar with and get started! Running paid ads and videos will provide the fastest results. Make list building a lifetime-of-your-business priority.

How to leverage your list to your blog

Here’s where the magic comes in. When you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.

This presupposes that you are creating great content that needs to be seen. Even though it can take a short while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.

Use images, videos, and outright bribes if needed to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.

Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, due to the traffic, social signals and incoming links.

Sounds like a win-win all around, right?

How to Make your Facebook Business Page Engaging

See How You Can Engage More Fans with Your Facebook Business PageEngaging Social Networking

These days it’s simply not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free second of time from your day as it is?

Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.

5 Easy tips to make your Facebook page more engaging

Choose imagery wisely – The visuals you use on your posts and ads make a major difference. Make sure they are all original and also something you would want to share yourself.

Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.

Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.

Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise connect with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.

Inexpensive Ways to Market your Small Business

Cheap Ways to Market your Small Business OnlineBusiness Cards

You know you need to market your small business to gain any headway against the competition, but are challenged to come up with what may even be called a reasonable budget.

Fortunately today it’s easier than ever to market your business online. That said, marketing a small business with a small budget can be quite a bit challenging. Free and low cost takes more time and effort, but the opportunities are there. Let’s show you some basic, effective and best of all low-cost ways to market your small business.

Use Social Media – Social media has dramatically changed all facets of human life. Due to the millions of social media active users, social media has become a honeypot for many small businesses. The first step towards harvesting the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One of the ways of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.

Your Website? – I assume you have a site for your company, and if not, this should be your first order of business. Today they are easier than ever to either set up yourself or have done for you, in so doing create a base of operations for your business. Do yourself a favor however, and make sure you do not use a website solution where you don’t actually own the site. While these seem like an easy way to go, in the end you don’t end up owning any online assets and your options are extremely limited. Opt instead for your own domain, hosting and site design. You’ll be glad you did!

Get Awesome Business Cards – Another business staple, a card can help you reach those who may not be as savvy online as others. It can also be a great tool for lead generation.

Be a Presence at Local Events – Even if your business is not locally-oriented, coming out and giving a face to your business will net you many more leads than you thought possible. You never know who the person you network with today will end up being tomorrow. (And don’t forget to bring those new business cards!)

15 Awesome Social Media Tips for Beginners

Check Out these 15 Social Media Tips for Newbies!15 Tips

Everyone’s got to start somewhere, and social media is just too big an ocean of people not to dip your toe into. Rather than allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your way to a lively, effective social media presence.

15 Beneficial Social Media Tips

1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.

2. Don’t be a ghost – Make sure you show up. The once a month poster isn’t going to gain or keep any traction in any way.

3. Respond – Spend time to reply to all of the comments you receive from others. This will help you connect with your target audience.

4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.

5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.

6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.

7. Don’t kick back – Don’t respond negatively to bad feedback. You will NEVER win at this! Make sure to respond and stay professional.

8. Don’t get too verbose! – Long messages tend to make readers head for the exits.

9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them you value their contribution.

10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.

11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and get shared much more than mere text.

12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin attempting to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.

13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!

7 Ideas to Help You Make Killer Videos

Check Out These 7 Awesome Ideas for VideosVideo Web

None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.

Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.

To help with that, we’ve come up with 7 ways your business can use videos effectively.

7 Types of Videos your Business Can Use

Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.

Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.

Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.

Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.

Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.

Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!