About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Remarketing Ads To Increase Lead Generation Effectiveness

 

In this Episode of the “In The Trenches Small Business Marketing Podcast” I talk about the persistence of my English Bulldog Noble when it comes to eating cherry tomatoes out of my Garden and how the same kind of persistence (with Remarketing ads) can help you close 70% more leads.

Click the play button below to watch this new video from Kyle Battis of NH Strategic Marketing.

If you would like to learn how you can grow your business with Remarketing ads I invite you to accept my gift of a Free Marketing Audit.  It will be of value to you I promise.

To your success,

Kyle Battis signature

PS – Kyle Battis is the President of the NH Marketing Agency smart business owners turn to when they need help with paid online lead generation assistance.  Claim your Free Marketing Audit today.

 

How to Do Content Marketing for E-Commerce

Learn Why Content Marketing for E-Commerce Can Make All the DifferenceContent Marketing

So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be buying from you as opposed to any of the other guys?

Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.

The answer is content marketing for your e-commerce site. This is the best way to build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.

Several Ways to Tackle Content Marketing for E-commerce

Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your e-commerce sites. For example, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.

Create unique descriptions – Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. Moreover, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.

Use unique images – Creating original images will allow you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.

Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. His helps engender trust and can be the reason they buy!

Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.

Grow Your Email List to Get More Visitors to Your Blog

Grow Your Email List to Get More Visitors to Your BlogBlog Visitors

One thing we can all use is more traffic to our blogs. We all know the power of blogging, and are aware that content is indeed King, so it would follow that we want as many people as possible to benefit from the content on our blogs.

With many choices for delivering visitors to your pages, it’s easy to forget about what is probably the best way available: increasing the size and scope of your email subscriber list.

Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and after that how to best use this technique for greatest effect.

How to build a larger subscriber base

There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to make certain you have in place.

  • Put opt-in forms on your pages; every one of them!
  • Consider using an exit popup
  • Offer a free resource to get people to sign up
  • Run an ad campaign to your offer page
  • Conduct a webinar
  • Use video marketing

Use the methods you are most familiar with and get started! Running paid ads and videos will provide the fastest results. Make list building a lifetime-of-your-business priority.

How to leverage your list to your blog

Here’s where the magic comes in. When you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.

This presupposes that you are creating great content that needs to be seen. Even though it can take a short while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.

Use images, videos, and outright bribes if needed to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.

Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, due to the traffic, social signals and incoming links.

Sounds like a win-win all around, right?

How to Make your Facebook Business Page Engaging

See How You Can Engage More Fans with Your Facebook Business PageEngaging Social Networking

These days it’s simply not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free second of time from your day as it is?

Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.

5 Easy tips to make your Facebook page more engaging

Choose imagery wisely – The visuals you use on your posts and ads make a major difference. Make sure they are all original and also something you would want to share yourself.

Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.

Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.

Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise connect with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.

Inexpensive Ways to Market your Small Business

Cheap Ways to Market your Small Business OnlineBusiness Cards

You know you need to market your small business to gain any headway against the competition, but are challenged to come up with what may even be called a reasonable budget.

Fortunately today it’s easier than ever to market your business online. That said, marketing a small business with a small budget can be quite a bit challenging. Free and low cost takes more time and effort, but the opportunities are there. Let’s show you some basic, effective and best of all low-cost ways to market your small business.

Use Social Media – Social media has dramatically changed all facets of human life. Due to the millions of social media active users, social media has become a honeypot for many small businesses. The first step towards harvesting the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One of the ways of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.

Your Website? – I assume you have a site for your company, and if not, this should be your first order of business. Today they are easier than ever to either set up yourself or have done for you, in so doing create a base of operations for your business. Do yourself a favor however, and make sure you do not use a website solution where you don’t actually own the site. While these seem like an easy way to go, in the end you don’t end up owning any online assets and your options are extremely limited. Opt instead for your own domain, hosting and site design. You’ll be glad you did!

Get Awesome Business Cards – Another business staple, a card can help you reach those who may not be as savvy online as others. It can also be a great tool for lead generation.

Be a Presence at Local Events – Even if your business is not locally-oriented, coming out and giving a face to your business will net you many more leads than you thought possible. You never know who the person you network with today will end up being tomorrow. (And don’t forget to bring those new business cards!)

15 Awesome Social Media Tips for Beginners

Check Out these 15 Social Media Tips for Newbies!15 Tips

Everyone’s got to start somewhere, and social media is just too big an ocean of people not to dip your toe into. Rather than allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your way to a lively, effective social media presence.

15 Beneficial Social Media Tips

1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.

2. Don’t be a ghost – Make sure you show up. The once a month poster isn’t going to gain or keep any traction in any way.

3. Respond – Spend time to reply to all of the comments you receive from others. This will help you connect with your target audience.

4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.

5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.

6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.

7. Don’t kick back – Don’t respond negatively to bad feedback. You will NEVER win at this! Make sure to respond and stay professional.

8. Don’t get too verbose! – Long messages tend to make readers head for the exits.

9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them you value their contribution.

10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.

11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and get shared much more than mere text.

12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin attempting to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.

13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!

7 Ideas to Help You Make Killer Videos

Check Out These 7 Awesome Ideas for VideosVideo Web

None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.

Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.

To help with that, we’ve come up with 7 ways your business can use videos effectively.

7 Types of Videos your Business Can Use

Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.

Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.

Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.

Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.

Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.

Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!

Are You Employing Conversion Optimization?

Want More Sales? Use Conversion OptimizationVideo

Although you often hear the roar of marketers bemoaning too little traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to get the most out of what they are receiving.

Conversion optimization merely involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.

Let’s take a quick look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!

Key Elements of Conversion Optimization

Use the proper keywords – Making sure you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.

Make sure you test – This is a must. Simply putting up a page without testing the various elements of the page or offer is a sure recipe for leaving lots of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be surprised at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.

Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not only that, but studies are also showing that consumers are more inclined to convert after viewing your video. Something to think about!

Be mobile ready – Since more than half of all Web search is now originating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.

Employ social proof – People need to know that somehow they are making the right decision when selecting a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.

The Basics of SEO for E-commerce

Best Practices in SEO for E-commerceSocial Proof

SEO for ecommerce is not that much different than SEO for anything else, but it does have some unique aspects you’ll want to bear in mind.

When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate in a unique set of circumstances with a specific set of best practices.

So to make this a reality let’s take a look at some of the more valuable aspects of SEO for e-commerce, and see if your pages measure up!

5 Best Practices in SEO for E-commerce

Unique content – Google prizes original unique content, and penalizes duplicate content. With the amount of newcomers in the e-commerce game, most are willing to copy the product description they find in Amazon or wherever else directly onto their pages. Not a good plan. Take the time to create unique descriptions for your pages.

Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large roll in successful e-commerce pages. These are easy to get, and need to be a part of the plan!

Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a bad on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current pages.

Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can handle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.

Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.

Using these small tweaks together with traditional on-page SEO can lead to your pages leapfrogging over the competition. All it will require is a little more work!

The Latest in Social Media Updates for your Small Business

What’s New with Social Media in the Past Few MonthsWhat's New With Social Media

We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.

Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.

To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!

5 Of the Latest Social Media Updates that You Can Use in Your Small Business

Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.

Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!

More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.

Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.

Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.

Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.