About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Help My Business Is Showing As Permanently Closed In Google

business permanently closed“Help My Business Is Showing As Permanently Closed In Google” – That is what my former client told me this morning on the phone.  The story is this:  Over a year ago he sold his business to a bigger company who showed up with a check.  Long story short, a year later he has gone back into business because his old clients loved and missed him.

So he started up his business again at a new address, with a new phone number, BUT he had a problem.  A problem his new clientele kept asking him about.

The problem was that his business showed as “Permanently Closed” in Google

His Google Business page showed him as Out of Business and Permanently Closed.  Here is a screen shot I took today of what his page looked like.  Notice the big red bar that shows permanently closed.  Yeah, that is a customer deterrent for sure.

Keep reading to see why that is such a big issue…

Business Showing As Permanently Closed In Google

Here’s Why Having Inaccurate Google Business Listing Information Is Such A Big Issue

Did you know that 9 out of 10 people will Google your business name BEFORE they contact you?  It is a true statement.  You see no matter how people hear about your business (a referral from a friend, an online ad, seeing you in a local search) 9 out of 10 people will Google you to check out your online presence.

Just What Are Your Prospective Customers Looking For When They Google Your Business Name?

In short, here is what they want to see:

  • That you are online – if you don’t have ANY online presence that immediately makes people skeptical
  • The word on the street about your business – What other people are saying about you and your business (Reviews on Google, reviews on other sites like Yelp, Trip Advisor, Houzz, and more)
  • You Have a Website – That you have a Website, that it looks good and not like a ‘virtual dump’ (Digital Curb appeal is a real thing.  Does your website look like a run down shack or a nice shiny house that is warm, inviting, and a place you would actually want to visit?) . This graphic says it all….

  • Mobile Friendly – I should add that it is also critically important that you think “Mobile First” with your online presence.  Your website must not only look good but be Mobile Friendly (look at your business website on a smart phone.  Does your site look good on your mobile device?  Is it easy to find the phone number?  Is it ‘click to call’?  Is it easy to find hours and contact info?  This is what most people want when they look for your business on a mobile device.  Make sure you are giving them the info they need in a mobile friendly way.
  • That your business isn’t marked as Permanently Closed – This should be obvious but hey, it is not the first time I have seen this.  Google your business name to see how you show up.

How We Solved The “Permanently Closed” Issue For Him

  1.  We did some research and confirmed the problems (his Google business page showed as closed, he had inaccurate business listing information that conflicted with his true and accurate business listing information).
  2. We helped him reclaim his Google business page which was showing as Permanently Closed
  3. We helped him update his Citation Listings.  There are hundreds of website on the Internet called Citation Listings (or directory sites).  We offer a service that goes out to the hundreds of directory sites and updates his N.A.P. information (Name, Address, and Phone Number).

Here is a video I shot for you walking you through this Permanently Closed issue and how we fixed it for him.

If you have an issue with your Google Business information or Online Presence let’s have a chat.  To reach out to me click here.

To your success,

Kyle Battis signature

 

How a Portrait Photographer Booked 3 New Clients With a Facebook Video Ad (and Generated $10,000 In Income)

How a Portrait Photographer Booked 3 New Clients With a Facebook Video Ad (and Generated $10,000 In Income)

I came across this Facebook Video Ad success story on the Animoto website and it is the perfect example of how a small business can use a simple Facebook video ad to promote their business.

You don’t need a fancy Facebook video ad with high quality video shot with a professional videographer – quite the contrary actually.  We have found simple slideshow Facebook video ads like this one work VERY well.

Watch the video I shot below then take a look at the video ad on the Animoto website:  

Facebook Video Ad Tips:  

  • Video gets three times the engagement of other content on Facebook so using a video is a great idea to get the attention of your customers
  • Since videos on the desktop and mobile news feed autoplay, you have 3 seconds to catch the attention of that Facebook user and convince users to watch your video. You don’t need a long intro or animated logo. You want to engage people immediately so they don’t keep scrolling.  
  • There’s no point in doing an ad if there’s no compelling offer for your call to action.  Create an offer your target audience can’t resist. Then be clear and succinct with the text and doesn’t have to be in the video itself.  I like to put the offer in the text that shows above the video.

See The Facebook Video Ad This Photographer Used To Get $10,000 Worth Of Business:

Visit the post on the Animoto Website to see the simple video the photographer used to generate some serious business.

Here is the link to the Animoto Website

Pretty simple Facebook video ad right?

If you would like to talk about how we can help you get your small business promoted on Facebook with a simple video ad then click here and let’s talk.

To your success,

Kyle Battis signature

How To Get New Paving Leads This Week With Facebook Ads & Google Ads

Marketing a paving company is by no means an easy task. Yet, worn-out traditional methods such as radio ads, and yellow page ads, or door-to-door paving pitches are far too common within the industry.

Sure, those might be attractive to some prospective clients. But, they won’t get a steady flow of leads to walk through that door. Luckily, there’s a better way to cast a wider net and reel in the exact audience you’re looking for with the one-two punch of Facebook ads and Google Ads.

Many paving companies might overlook, however, the power that a paid Facebook and Google ad strategy can have on their company (if it’s done right, of course). They could’ve tried them out once or twice before. But, it just didn’t work out as they’d hoped—people calling in for paving or seal coating requests and hitting monthly revenue goals well before the 30 days are up. (Sounds pretty dreamy, right?)

If that’s your client, you’re in the right spot. Or, if they have yet to make an attempt at online advertising with Facebook and Google, we’re glad you’re here, too. That’s because we’ve done all the hard work for you. Yes, you read that right!

We’ve developed a ready-made multichannel funnel that’ll help you crush lead generation—all by using Facebook and Google ads to gain new paving/seal coating leads this week. You ready to get your hands on it?

Okay, let’s get started on the basics…

Why Google and Facebook ads?

Let’s start with Google…

Asphalt paving contractors can have a tough time bringing in new business. When someone needs asphalt paving work, he tends to simply call the first listing on Google and work his way through the list. To maximize your customer base, you need to find a way into that crucial top spot.

3 Reasons Asphalt Paving Contractors Should Have Google In Their Marketing Strategy

Paving company marketing

1. Google Replaced the Yellow Pages

At one time, it was a simple process to place an ad in the local phone book and wait for customers to call you. Today, however, a full 98% of people search for local businesses on their computers and from their smart phones, and Google has by far the largest market share. (Bing can work for paving companies too!)

2. The #1 Most Predictable Form of Traffic

While Yellow Pages ads are a thing of the past, advertising remains one of the largest expenditures for many businesses. If you can boost your traffic of people looking for paving contractors from Google, however, you will have an ongoing stream of the most qualified leads that you can convert to paying customers.

3. Fast Results

Asphalt contractors have a huge advantage on their side when it comes to Google. So Amy home owners and commercial clients are going to Google and searching for the service you provide.
From all the different paving clients we have had this form of advertising ALWAYS produces results quickly when done properly. You can be up and running on Google AdWords and getting 30+ leads a month from this advertising source alone.

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Google AdWords is the single most popular CPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
AdWords operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements.

Every time a search is initiated, Google digs into the pool of AdWords advertisers and chooses a set of winners to appear in the valuable ad space on its search results page.

The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

-Google Stats
-impressions
-clicks
-phone calls
-web form leads

-Screenshots

 

Ok, let’s move over to Facebook…

Simply put, Facebook is one of the most targeted, cost-effective ways to promote your paving/seal coating company online. Why? Well, the popular social media platform recently reached 2 billion active users, meaning there’s a good chance this is this place your current and prospective customers spend a LOT of time each and every day.

Not to mention, Facebook has access to a massive amount of data on those people—demographics (age, gender), geographic location, do they own a Home, behavior (purchase history, job role, media usage), interests (user activity, pages they like, etc.), and so much more.

You following what that means for you? Yup, you guessed it. You’ll have the ability to reach the right people in your local neighborhood with your ads—those interested in your paving or seal coating services, while avoiding those who will scroll right past your offering faster than me getting a speeding ticket the time my old boss let me drive his Aston Martin. ;-).

(IMAGE – speeding ticket)

But, it’s not just about reaching the right people. It’s also about getting those people to click on your ad and call, email, or whatever it is you want (and need) them to do to transform into a profitable paving client for you.

How do you do that, you ask? With none other than a jaw-dropping offer (or JDO for short) in front of an effective funnel. So, let’s walk through a few of the ways we use Facebook Ads to promote our local paving clients that pay us to market their businesses online.

These are the exact strategies you need to get those new customers knocking down your door to have you help them with your paving skills THIS WEEK.

An Advertorial Combined With A Jaw-Dropping Offer (JDO) For Asphalt Contracting Lead Generation

We’re sharing all the secrets today to help you. One being, the secret “sauce” of your ad, the Advertorial Landing Page, and then the two-pronged jaw-dropping offers (JDO). After we have set them up with the Advertorial Lander which we will explain shortly, the Jaw Dropping Offer is that special something that’ll make the Facebook user stop in their scrolling tracks and go all googly-eyed over your ad, compelling them to click.

The Advertorial Blog Post That Snags Leads Off of Facebook For Your Paving Company

First things first, let’s take a look at the Advertorial Lander which works for our clients. In a nutshell, it’s basically an informative article / blog post we put in front of our client’s ideal paving customers that makes them aware of our .

They are home owners, within a 20 mile radius of the client, that make a certain amount of money a year (all of which we can target with Facebook ads).

(Show picture of targeting here)

We pay $5/day during the paving season to put that ad in front of our prospective audience. The right people who are interested in paving and want to avoid falling for a paving scam click on our article ad on Facebook to read it.

The article is informative, has good persuasive writing, and shares some good tips to look for and positions our client the paving company operator as a great choice in the eyes of the reader. There are also two subtle banner ads on the Advertorial landing page that link to the two Jaw Dropping Offers we use for this particular client. (Note these can vary from client to client. You may choose to use only one of these, both, or something completely different that fits the JDO criteria).

(Show screenshot of article and Banner ads).

Ok, once someone has visited the Advertorial Lander some readers will click right on the Banner ads right away while others won’t immediately click. The ones that click right away now have the chance to take advantage of the Jaw Dropping Offer and become real leads for your paving company.

But that’s just the start…

The ones that visit the Advertorial Lander but DON’T click over to the Jaw Dropping Offers we retarget with a Facebook ads driving to the Jaw Dropping Offer landing page.

Perhaps that has your wheels spinning about the exact offer you could serve up to your ideal audience, hold up for just one minute. There are a couple requirements that go along with creating your JDO.

• It needs to be a narrowly targeted, irresistible sales offer that compels your people to take immediate action.
• It also needs to be a product or service of perceived high value to offer for free (or at little cost).

So, let’s start with the first requirement.

You need to determine who exactly it is you’re wanting to target. Now, with an asphalt paving business, there are a few different audiences you can appeal to — home owners looking for paving, home owners looking for seal coating, and the commercial equivalents.

But, you must focus on one audience at a time and build an offer that’s exclusive to them.

In this case, we’ll focus on home owners looking for paving — specifically home owners, ages 30-65, within a 15 mile radius of our client’s location, that make between $75,000 + in yearly income. For most of our clients that targeting on Facebook is ideal.

(IMAGE)

These homeowners, not renters, within this radius have the economic means to pay to get their driveway paved.

Now that we’ve pinpointed our ideal targets, let’s move onto the second requirement: the offer. This is tough for a Paving contractor as you don’t have a ‘sexy’ free or discounted offering like some of our business clients do but I will share a couple proven ideas that have generated good leads for our clients.
Idea #1: “The Bad Driveway Contest” $500 Makeover Offer. For a couple of our clients we have run a “Bad Driveway” contest where we offer a $500 Value touch up to one of the bad driveway contest submittals.

Here’s how it works:

1. We run a targeted Facebook ad offer to homeowners that fit our ideal targeting AND to people who visited our Advertorial Landing page too.

2. The ad copy reads: “BAD DRIVEWAY CONTEST FROM _________________
WIN A DRIVEWAY MAKEOVER! (a $500 Value!) (Link to landing page here)

Let’s face it, Mother Nature is hard on our driveways. If you have a bad driveway we want to see it!
To be entered to win simply follow these two steps:

1. Grab your phone, snap a photo of it and post it in the comments below
2. Go to this page (Link to landing page here)
and complete your entry so we can reach out to you if you win.

3. LEFT OFF HERE

Idea #2: The $100 Off Coupon With a FREE Quote – Now I admit this isn’t my favorite. Its not reaaaally a Jaw Dropping Offer like we prefer BUT it has worked to generate some leads so I feel I need to share it with you.

The most compelling and feasible service you can offer to this type of clientele is a free 15-minute massage.
Ultimately, a chiropractor must offer this service or have a massage therapist on staff—which seems to be the norm these days—for it to work. This offer, however, is going to allow the practice to get leads through the door, build trust with them, and double the odds of them returning time and time again.

Easy enough? Let’s keep rolling…

The Winning Funnel You Need

To catch those leads, you need to set up a simple four-part funnel, which includes:
• A well-targeted Facebook ad
• A landing page (aka opt-in page)
• A thank you page
• And, a simple follow-up email sequence and text message
Consider it a mini puzzle of sorts—without one part, you can’t complete it with much success. Now, let’s walk through each part of an effective chiropractic sales funnel to ensure you pass the process with flying colors.

The Facebook Ad

This is where you’ll put that JDO on full display for your audience to see (and get excited about). Remember, it doesn’t need to be lavish. And, you don’t need to write a novel for the copy. You’re ultimate goal is to just get those clicks = LEADS.

And, the most effective ad type to do just that is Consideration, with the ideal objective being Traffic. That means you’re focused on sending people to a destination on or off of Facebook for lead generation.

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Make sense? Great. Now that the ad objective is knocked out, next, let’s move onto the meat and potatoes—targeting. This is where the segment we discussed earlier (CrossFit enthusiasts who are women, ages 22-45, etc.) comes into play.

To begin attracting leads in your neighborhood with your free 15-minute massage offering, you’ll want to use the following targeting options:

• Your city +25 miles (in this case, we used our local town. But, you’ll need to determine the radius based on where you live.)
• Women ages 22-45
• Purchases Fitness items (behavior)
• Interested in CrossFit, CrossFit Training, Deadlift, and Powerlifting (interests)

(IMAGE)

Obviously, there are a slew of additional targeting options you can throw into the mix once you have a steady flow of leads coming in. These four targeting options, however, are the strongest to get you up and running.

Once you have your targeting all set up, it’s time to build your ad creative! Again, it doesn’t need to be anything fancy.

It just needs to get them to take action and move onto the next step of the funnel. We’re just asking them to provide their contact information to opt-in to your email list and receive the special offer (aka JDO). It’s as simple as that.

\After that point is when you can reach back out to them to schedule appointments and offer other services.
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There are a few components in the ad example above you can copy (yes, we’re giving you permission!) to build a champion Facebook ad that brings you the leads you’ve been craving.

• The Ad Headline—super simple. States the offer clearly and who it’s exclusive to.
• The Main Ad Copy—pinpoints who this ad is for by using lingo a CrossFit enthusiast is familiar with (WOD), while stating that the chiropractic practice can help (give us 15 minutes and we’ll fix it).
• The Ad Image—features CrossFitters in action, making it easier for the audience to relate to the ad (we recommend looking to stock.adobe.com for royalty-free stock images).
• The Ad Description—again, states the offer clearly with a bit more information (who’s giving the 15-minute massage), while using more lingo associated with this audience.
• The URL—is easy to read and is a custom domain. That’s important as you want to be sure to avoid extension URLs (ex. .clickfunnels). They’ll cost your ad more in the long run because they’re ranked poorly Web of Trust.
• The Call-to-Action Button—by choosing Learn More, you’re preparing the audience to get more information about the offer.
Once your audience clicks through the ad, they’ll be redirected to an opt-in page. This page is solely designed to get their name, email, and cellphone number, in exchange for the offer.

The Landing Page (Opt-In)

While it’s great and all if you have a website for the chiropractic practice to send the audience to, we recommend you set up a designated page for this offer using LeadKit. It’s a fast and professional way to build out your funnel pages at a low cost ($20/month).
(IMAGE)

Check out the example above of a simple landing page you can mimic to collect leads with ease. And, let’s discuss the three reasons as to why this works so well:

• The image and page text are consistent with the ad that led your target there. The image is essentially a woman stretching—something you’d see at a CrossFit gym. And, the page text simply reiterates the offer.
• The target is being asked to provide very minimal information—name, email address, and phone number. Thus, steering clear from overwhelming the user and causing them to click away from the page. All before they fill out the form and claim the offer.
• And, there’s scarcity. This is very important. In this example, we’re only offering this special to the first 10 appointments, getting the user to opt-in faster while pushing them into the office.
We’ve used this layout in dozens of different industries and it works perfectly every. single. time.

The Thank You Page

After the prospective patient enters their information on the landing page and clicks the “Get Your Free 15-Minute Session Now” button, they’re added to your email list and redirected to a Thank You page.
You can probably tell, right off the bat, it’s very similar to the opt-in page, with just a few changes.
(IMAGE)

• It starts off explaining that an email is coming their way soon with instructions on how to schedule their free massage session—encouraging them to call the office and state the code (“CrossFit”) to redeem. The phone number on this page isn’t just any standard number. It’s actually a tracking number that forwards calls to the business in order to track the effectiveness of the campaign. You can set this up painlessly at CallRail.com.
• Most importantly, at the end, we throw in a bonus stack with some added scarcity. It’s an additional freebie or special offer added to the original offer. But, it’s only given to the prospective patient if they contact the office to redeem within the next 10 minutes. Who wouldn’t want an extra 15 minutes added onto their massage time?!
And, that completes the first three parts of our four-part winning funnel. Lastly, and the most important part of this process, comes the follow up, helping seal the deal with leads who’ve opted-in.

The Follow-Up
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We’ve said it before, and we’ll say it again. The degree to which you follow-up with those who’ve opted-in to receive your offer can definitely make or break your campaign. You’ve got to remove any barriers that stand between them and actually going into the chiropractic office. And, make them feel more than just a number.

To help with that, you’ll need to send a series of two emails, as well as an SMS text message. What’s the reason for throwing a text message into the mix, you ask? It puts the tracking number in their hands, encouraging them to call right away—without hesitation.

As for the emails, the first email they should receive immediately needs to restate the same information from the Thank You page. Super simple.

And, the second email they should receive two days later needs to tell them the benefit of claiming the offer, while reminding them that it expires soon. (There’s that scarcity element again!)

So, how the heck do you go about setting all this up? SendGrid is your trusted sidekick (or any other autoresponder tool you prefer), helping you get your follow-up emails up and running.

And, that’ll wrap up the basic layout and flow of a chiropractic practice funnel using Facebook ads. And if you are looking for a Dental Funnel using Facebook Ads Check out this Post.  Now…

Give It A Go!

We’ve set you up for success, providing you with a ready-made four-part funnel to generate a steady flow of leads using Facebook ads. And, the best part? It’ll work no matter what stage of business you’re in.
Always remember, however, the key to crushing this whole process is follow-up, follow-up, and follow-up. When you make it a priority, and you’re sincere and personable during the process, you’ll avoid letting leads slip right through your fingers.

Just keep that momentum going! Because, once you seal the deal, the job isn’t done. Relationship building is a process and new clients won’t ever forget how you continue to make them feel.

Hooked on the information we shared here today? And, looking to stay ahead of any changes and curveballs Facebook will, without a doubt, throw your way? Join AdLab today. It’s your unfair advantage to stay ahead of the game, while mastering ads for your current and future clients.

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Have questions or something to share on this topic? Drop us a comment below. And, be sure to share your results with us once you put this funnel to use!

Why Your Online Reputation Is So Important And How To Improve It

Why Your Online Reputation Is So Important And How To Improve It

Your online reputation matters for your small business.  It really does.  Many of your ideal customers will Google your business name to investigate your online reputation BEFORE they consider hiring you / doing business with you.

In this video I explain why your online reputation is so important and how to improve it (Hint:  we have a tool that our clients use to improve their online reputations).

If you would like to learn more about where you stand right now with your online reputation and have a chat with myself click here.

To your success,

Kyle Battis signature

PS – NOT actively protecting your online reputation and consistently working on it can leave your business vulnerable.

 

How This Nonprofit Generated $3,200 In Donations With a Simple Facebook Video Ad

How This Simple Facebook Video Ad Generated $3,200 In Donations

Here is a short video I recorded for you sharing a story from the Animoto Blog about a simple Facebook video ad that got great results.  It is a great example of an effective Facebook Video ad.  It contains some great lessons within it about how you can use a Facebook video ad to grow your small business.

Hit The Play Button Below….

3 Takeaways From This Video To Use In Making Your Own Facebook Video Ad

  1. Don’t worry about high production quality
  2. Use Text overlays on the screen so that most of the people who see the video in your newsfeed don’t have to click for sound
  3. Make it short – you don’t need a 12 minute video, a 30 second – 1 minute video is more than enough.
  4. Your message matters – tell your story succinctly.
  5. Have a call to action or an “Ask” – in this case it was to Donate.  For your small business it may be to “come into our store for the sale” or “call to get a Free quote.”

Follow those simple tips and you can make an awesomely effective Facebook video ad.

Here is the story shared in this simple Facebook video ad:

“In April 2017, when heavy rains caused landslides and flooding in Colombia and Peru, ShelterBox USA, a non-profit dedicated to disaster relief, sent teams to Colombia and Peru to assess the damage and come up with a plan to bring shelter to those affected and in need.

Just a few months prior, ShelterBox USA used Animoto to create an end-of-year video for their Facebook page. The video received over 260 reactions and nearly 200 shares. The organization’s Director of Fundraising and Strategic Partnerships, Sarah Robinson, wanted to see if she could replicate this success and drive awareness and donations for the ShelterBox USA’s efforts in Colombia and Peru.”

Learn more about Animoto here.

If you would like to discuss how to employ this strategy in your business Click Here

To your success,

Kyle Battis signature

Sales and Marketing Funnels For Your Business on Facebook

Hey there,

I talk to many small business owners each and every week and many are unsure how they can use something like Facebook to drive REAL business (not just Likes, comments, and shares) into their business.  Sales and Marketing Funnels For Your Business on Facebook are a real thing you just have to use some critical thinking, know your customer, and engineer it to work for you.

In this video I start to introduce you to the concept of just how you can do that.

Hit the play button below…

If you have questions on how this could be accomplished for your business let’s chat.

To your success,

Kyle Battis signature

Remarketing Ads To Increase Lead Generation Effectiveness

 

In this Episode of the “In The Trenches Small Business Marketing Podcast” I talk about the persistence of my English Bulldog Noble when it comes to eating cherry tomatoes out of my Garden and how the same kind of persistence (with Remarketing ads) can help you close 70% more leads.

Click the play button below to watch this new video from Kyle Battis of NH Strategic Marketing.

If you would like to learn how you can grow your business with Remarketing ads I invite you to accept my gift of a Free Marketing Audit.  It will be of value to you I promise.

To your success,

Kyle Battis signature

PS – Kyle Battis is the President of the NH Marketing Agency smart business owners turn to when they need help with paid online lead generation assistance.  Claim your Free Marketing Audit today.

 

How to Do Content Marketing for E-Commerce

Learn Why Content Marketing for E-Commerce Can Make All the DifferenceContent Marketing

So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be buying from you as opposed to any of the other guys?

Furthermore, how will you hope to rank in Google if your site is not demonstrably any different? You won’t, plain and simple.

The answer is content marketing for your e-commerce site. This is the best way to build trust, engage with prospective customers, and help your e-commerce build your brand to outpace your competition.

Several Ways to Tackle Content Marketing for E-commerce

Use videos – How-To Videos are one of the best ways to hook your visitors on to your content. This is one of the most effective ways of providing effective content marketing for your e-commerce sites. For example, if you are selling a niche product on your e-commerce site, you can include videos on how to use/operate the product. This helps attract more visitors and convert them to buyers for your e-commerce site.

Create unique descriptions – Create unique textual content for your e-commerce pages. This will leap you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. Moreover, you have the ability to communicate in a way that is more sales-oriented than a typical e-commerce description.

Use unique images – Creating original images will allow you to do many more things with this visual content. You can attract many more visitors by sharing these images socially, on sites such as Pinterest and Instagram.

Employ social proof – Nobody likes to be the first one to purchase a new product, taste that different food, or try that new cafe. These days people are using social networks more and more to help them make their buying decisions. Do your part by including as much social proof as you can put together on your pages. His helps engender trust and can be the reason they buy!

Making your e-commerce site stand above the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.

Grow Your Email List to Get More Visitors to Your Blog

Grow Your Email List to Get More Visitors to Your BlogBlog Visitors

One thing we can all use is more traffic to our blogs. We all know the power of blogging, and are aware that content is indeed King, so it would follow that we want as many people as possible to benefit from the content on our blogs.

With many choices for delivering visitors to your pages, it’s easy to forget about what is probably the best way available: increasing the size and scope of your email subscriber list.

Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and after that how to best use this technique for greatest effect.

How to build a larger subscriber base

There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to make certain you have in place.

  • Put opt-in forms on your pages; every one of them!
  • Consider using an exit popup
  • Offer a free resource to get people to sign up
  • Run an ad campaign to your offer page
  • Conduct a webinar
  • Use video marketing

Use the methods you are most familiar with and get started! Running paid ads and videos will provide the fastest results. Make list building a lifetime-of-your-business priority.

How to leverage your list to your blog

Here’s where the magic comes in. When you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.

This presupposes that you are creating great content that needs to be seen. Even though it can take a short while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.

Use images, videos, and outright bribes if needed to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.

Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, due to the traffic, social signals and incoming links.

Sounds like a win-win all around, right?

How to Make your Facebook Business Page Engaging

See How You Can Engage More Fans with Your Facebook Business PageEngaging Social Networking

These days it’s simply not enough just to have a Facebook business page: you need to have a vibrant, noteworthy, oft-shared destination where you engage customers, fans and friends alike. So how in the name of Zuckerberg are you supposed to get this done? Doesn’t your business already suck every free second of time from your day as it is?

Let’s have a look at 5 of the best practices for setting up engagement on your Facebook business page.

5 Easy tips to make your Facebook page more engaging

Choose imagery wisely – The visuals you use on your posts and ads make a major difference. Make sure they are all original and also something you would want to share yourself.

Place a call to action on your cover image – This is a somewhat new one, and for the right offer or purpose, it works exceptionally well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.

Publish frequently – Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around everyday, chances are no one else will be either. Show up, and when you have a post that gets a good response, consider promoting it with a paid ad.

Engage with the people – Nothing says you care like talking directly to people who comment, question or otherwise connect with you. What you do here will determine the success of your social media initiative. Directly asking for comments, shares or other actions have a long track record of success.

Doing these simple tasks can pave the way for an engaging page that will keep visitors returning time and again to see what else you have to share.