About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Inexpensive Ways to Market your Small Business

Cheap Ways to Market your Small Business OnlineBusiness Cards

You know you need to market your small business to gain any headway against the competition, but are challenged to come up with what may even be called a reasonable budget.

Fortunately today it’s easier than ever to market your business online. That said, marketing a small business with a small budget can be quite a bit challenging. Free and low cost takes more time and effort, but the opportunities are there. Let’s show you some basic, effective and best of all low-cost ways to market your small business.

Use Social Media – Social media has dramatically changed all facets of human life. Due to the millions of social media active users, social media has become a honeypot for many small businesses. The first step towards harvesting the benefits of marketing in social media is opening social media accounts such as Facebook, Twitter, or Instagram. One of the ways of ensuring that you effectively use social media avenues in your marketing plan is by posting engaging, relevant, and informative content.

Your Website? – I assume you have a site for your company, and if not, this should be your first order of business. Today they are easier than ever to either set up yourself or have done for you, in so doing create a base of operations for your business. Do yourself a favor however, and make sure you do not use a website solution where you don’t actually own the site. While these seem like an easy way to go, in the end you don’t end up owning any online assets and your options are extremely limited. Opt instead for your own domain, hosting and site design. You’ll be glad you did!

Get Awesome Business Cards – Another business staple, a card can help you reach those who may not be as savvy online as others. It can also be a great tool for lead generation.

Be a Presence at Local Events – Even if your business is not locally-oriented, coming out and giving a face to your business will net you many more leads than you thought possible. You never know who the person you network with today will end up being tomorrow. (And don’t forget to bring those new business cards!)

15 Awesome Social Media Tips for Beginners

Check Out these 15 Social Media Tips for Newbies!15 Tips

Everyone’s got to start somewhere, and social media is just too big an ocean of people not to dip your toe into. Rather than allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your way to a lively, effective social media presence.

15 Beneficial Social Media Tips

1. Use images in your posts – This is an excellent way to keep people interested in what you have to offer.

2. Don’t be a ghost – Make sure you show up. The once a month poster isn’t going to gain or keep any traction in any way.

3. Respond – Spend time to reply to all of the comments you receive from others. This will help you connect with your target audience.

4. Avoid overselling – Don’t try too hard to sell your products and services. People don’t like pushy salespeople.

5. Be careful when using hashtags – While you should use them to increase user engagement, using too many can be detrimental.

6. Stay relevant – Straying too far off topic from your audience’s interests never works out well. If you have something else to share, find the proper forum.

7. Don’t kick back – Don’t respond negatively to bad feedback. You will NEVER win at this! Make sure to respond and stay professional.

8. Don’t get too verbose! – Long messages tend to make readers head for the exits.

9. Respond to comments – Whatever you do don’t disable comments. Instead engage here and show them you value their contribution.

10. Use tools – Scheduling posts with tools can help you manage your posting more effectively, especially if you need to be absent. Think Hootsuite, Buffer and a few others.

11. Be visual – Post videos and other graphic content as much as you are able. These get far more engagement and get shared much more than mere text.

12. Focus your efforts – Pick a few social media platforms to concentrate on and do those well, rather than spreading yourself too thin attempting to hit everyone. Consider the majors like Facebook, Twitter and LinkedIn.

13. Mix it up – Post varied types of content so as to keep things interesting. Post, videos, memes, product reviews, testimonials and more.

14. Be generous – Offer exclusive deals to your audience and encourage them to share with friends. This is one the best uses of social media.

15. Keep it light – Don’t forget this can be fun! Don’t hesitate to be a little edgy, and not so PC!

7 Ideas to Help You Make Killer Videos

Check Out These 7 Awesome Ideas for VideosVideo Web

None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.

Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.

To help with that, we’ve come up with 7 ways your business can use videos effectively.

7 Types of Videos your Business Can Use

Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.

Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.

Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.

Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.

Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.

Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.

Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!

Are You Employing Conversion Optimization?

Want More Sales? Use Conversion OptimizationVideo

Although you often hear the roar of marketers bemoaning too little traffic to their pages as the bane of their existence, it’s a fair bet that they haven’t used conversion optimization to get the most out of what they are receiving.

Conversion optimization merely involves making sure each and every element in the sales process, from the first contact to the Thank You page is crafted to ensure that you not only get the sale, but the most bang for your marketing buck.

Let’s take a quick look at several ways to optimize for conversions, and see if they don’t grow the bottom line a bit!

Key Elements of Conversion Optimization

Use the proper keywords – Making sure you are using the proper keywords for the page the right way is crucial for not only making sure you are found in search, but also social media and video. Optimize for one main keyword and a few select secondary keywords, so that it will best focus your search results.

Make sure you test – This is a must. Simply putting up a page without testing the various elements of the page or offer is a sure recipe for leaving lots of money on the table. Test every aspect of the sales process, from emails to pages, headline, copy and color: it’s all in play, and you’ll be surprised at the outcomes you get. Test only one thing at a time also, as it will confuse the results otherwise.

Make videos – The word is that by 2018 we will see some 75 percent of all traffic having something to do with video. People are hooked on watching, and this trend is here to stay, at least for the foreseeable future. Not only that, but studies are also showing that consumers are more inclined to convert after viewing your video. Something to think about!

Be mobile ready – Since more than half of all Web search is now originating from a mobile device of some sort, it’s imperative to make sure your pages and offers are mobile-friendly. This is easy to get done, and can pay large dividends. Also, make sure your hosting renders your mobile pages quickly, as mobile users are highly impatient.

Employ social proof – People need to know that somehow they are making the right decision when selecting a product. 85 percent of consumers will visit at least one social network for confirmation. Make sure you are using social proof, and that you respond to social inquiries promptly.

The Basics of SEO for E-commerce

Best Practices in SEO for E-commerceSocial Proof

SEO for ecommerce is not that much different than SEO for anything else, but it does have some unique aspects you’ll want to bear in mind.

When it comes to e-commerce sites, the process gets even more complex than usual. In fact, e-commerce sites operate in a unique set of circumstances with a specific set of best practices.

So to make this a reality let’s take a look at some of the more valuable aspects of SEO for e-commerce, and see if your pages measure up!

5 Best Practices in SEO for E-commerce

Unique content – Google prizes original unique content, and penalizes duplicate content. With the amount of newcomers in the e-commerce game, most are willing to copy the product description they find in Amazon or wherever else directly onto their pages. Not a good plan. Take the time to create unique descriptions for your pages.

Reviews and social proof – Most people are hesitant to purchase if they don’t see that someone has tested the waters before them That is why testimonials and social proof play such a large roll in successful e-commerce pages. These are easy to get, and need to be a part of the plan!

Use redirects on dead product pages – Often when a product is no longer being sold, the page lives on, though usually in the form of a 404 error page. This is a bad on-site SEO signal to Google, and will hurt you. Instead, us a simple 301 redirect to send that traffic to new or current pages.

Use unique imagery – Use unique images on your pages too. Like duplicate content in the form of text, using the same images found on Amazon won’t help you. If you can handle some image editing, it’s simple enough to alter the images enough to make them unique, and perhaps adding a message of your own.

Use different types of content – Shake it up on your e-commerce pages. Like other web pages, people like to see a variety of content, and this can make your product stand out. Videos, demos and testimonials can help immensely.

Using these small tweaks together with traditional on-page SEO can lead to your pages leapfrogging over the competition. All it will require is a little more work!

The Latest in Social Media Updates for your Small Business

What’s New with Social Media in the Past Few MonthsWhat's New With Social Media

We all know that keeping up with social media is a job, and the constant updates that may slip by unnoticed may well be something that could really help your small business.

Whether it’s a new way to publish content, publicize your wares, or network with your audience, social platforms change constantly, and many times for the better.

To help with this, here are some of the latest social media changes to come down the pike in the last couple of months, what they are, and how they can help your small business!

5 Of the Latest Social Media Updates that You Can Use in Your Small Business

Facebook Instant Articles – A great new change for those publishing and spreading information on mobile devices is the introduction of Facebook Instant Articles, which is a wildly interactive and innovative platform that allows users to zoom in, comment on, listen to audio and more directly on the page itself.

Twitter to expand Characters in Direct Messages – Twitter is listening and beginning in July 2015 they have pumped up the character limit on direct messages (not Tweets!) to 10,000 characters. I’m already imagining the possibilities!

More Social Results in Google Search – At least for mobile (desktop later) Google has begun displaying Tweets as social results in a web search. Simply search for your interest on the Google App and see what’s being talked about in real time on Twitter about your search subject.

Twitter’s New Search Results Page – More on Twitter, as they’ve introduced a new search results page, sporting a much cleaner and usable interface, combined with the ability to exhaustively filter the results and come up with exactly what interests you.

Better LinkedIn Reporting form Simply Measured – If you’ve been using the social analytics company Simply Measured you might have noticed a new report for LinkedIn publishers that offers a much deeper dive into their analytics. There is a ton of metrics to analyze, and also an updated cross channel social performance report feature that covers 8 of the most popular social networks, including LinkedIn.

Social media is in a constant state of change! Keeping up with some of the shifts will help keep your social efforts productive.

Check Out these 5 E-Commerce Software Solutions

Check Out these 5 E-Commerce Software SolutionsOnline Shopping Cart

You’ve made a decision to take the plunge and set up your online store, but are stumped about how to find the best e-commerce solution for your particular business.

We feel your anguish, and in the interests of making life a bit easier in this regard, we’ve come up with a list of 5 hosted e-commerce software solutions that will do just that.

We’re only going to consider hosted e-commerce software solutions this time, as self-hosted is a considerably more daunting endeavor, requiring far more technical savvy than many new e-commerce entrepreneurs possess. Don’t worry though, as after looking through these choices, you’ll be far better armed to make a smart decision on what’s best for your company and business!

5 Great choices for E-commerce software

Shopify – Shopify is widely known as the being dog in this space, and it’s definitely an earned reputation. Possessing all the tools necessary for you to produce an attractive and easy to use platform, they also have a lot of awesome themes to give your store the perfect look. Not the least expensive, but clearly the best. So far they have more than 160,000 stores online.

BigCommerce – Another in the drag and drop variety, BigCommerce is similar to Shopify, but in my opinion a little more complicated to use. Still they have their adherents, as 90,000 stores will attest to!

Wix E-Commerce – One of the easiest to use tools with Wix you can literally have your store up in a matter of an hour or two, depending on the number of your offerings. They offer a ton of flexibility and a fully integrated shopping cart.

Weebly E-Commerce – Another of the easy solutions, Weebly has a whopping 440,000 stores online. This is due to their extreme low cost and ease of use. A very good tool for beginners!

SquareSpace – A low-cost offering more in the line of Shopify and BigCommerce, they can’t offer as refined a platform as those options, but you can have a great-looking store at a far lower price with Squarespace. And when you’re getting started, that’s not a bad idea!

Google’s Latest Update and What It Means For Your Business

Someone once said the only constant in life is change… The same can be said about Google and its search algorithm. Many business owners were frustrated once again by Google’s latest update to its search results.  In this episode of the ‘In The Trenches Small Business Marketing” video podcast I show you how it affects your business.  The biggest noticeable difference was that they started showing only 3 businesses in the Maps listings (formerly referred to as the “7 Pack”).

Click The Play Button Below to Watch This Video:

Now its even more competitive to show up in the Maps listings and in the future the Maps listings may even become a PAID listing in the future (do a Google search for “San Fransisco locksmith” and you will see an experiment Google is conducting in San Fran with Paid Maps listings).   This isn’t a widespread practice yet for Google BUT, if you know Google’s only two rules then you wouldn’t be surprised if they do eventually make this a widespread change:

Google Rule #1:  What makes Google the most money?  ;-)

Google Rule #2:  What provides users with the best possible search experience?

Understanding what motivates Google makes you understand why they make changes like this.

 

Google's san Fransisco listing

 

 

The Bottom Line Take aways are:  

1.  Optimize your Google Plus business page listing

2.  Get your online Business Citations cleaned up (we can help with this)

3.  Get Reviews on a continuous and ongoing basis

4.  Consider investing in Google AdWords if it makes economic sense for your business

To your success,

Kyle Battis signature

 

Why You Need Facebook for your Content Marketing Plan

Why You Need Facebook in your Content Marketing PlanFacebook Like

It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.

We I’m here today to tell you that if you’ve embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.

Why Facebook Needs to be a Cog in your Content Marketing Machine!

One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.

In video alone it’s believed they are now getting a paltry 4 billion views a day, definitely giving YouTube a run for their money.

Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.

Four Easy Tips for Winning with Content Marketing on Facebook

Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.

Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.

Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You would be wise to heed this warning, and save the sales pitches for promoted posts.

Promote your blog posts on Facebook – One way sharp marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You will definitely want to do this, and definitely think about promoting this type of post as well.

5 Great Pinterest Tips for Small Businesses

5 Great Pinterest Tips for Small BusinessesPinterest

70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you’ll want to have a look at these 5 great tips for marketing your small business on Pinterest.

Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then you should be creating boards!

We’ve scoured our sources and found 5 great tips for marketing your small business on Pinterest. Start using them today!

5 Useful Tips on how to Market your Small Business on Pinterest

Join Pinterest Groups – Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that will help you find relevant groups. After you’ve joined several of these, be sure and offer great value to the group.

Set up a Blog Board – One very easy to do technique to promote your blog is to create a blog board. Doing so will automatically let your followers know about anything new on your blog. A little optimization of your titles and description will go a long way to helping you get found in the search engines.

Mine Your Competitor’s Pins – Many of your competitor’s followers would also be interested in your wares. Once you’ve found them, follow them and many of them will follow you right back!

Carefully Craft your Descriptions – Choose your words carefully here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!

Consider Adding Text to Images – Overlaying text onto your images converts better than straight images. This will require editing your image in image editing software, but in some niches these can return another 50% worth of engagement. I’d say that’s worth it!