About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Check Out these 5 E-Commerce Software Solutions

Check Out these 5 E-Commerce Software SolutionsOnline Shopping Cart

You’ve made a decision to take the plunge and set up your online store, but are stumped about how to find the best e-commerce solution for your particular business.

We feel your anguish, and in the interests of making life a bit easier in this regard, we’ve come up with a list of 5 hosted e-commerce software solutions that will do just that.

We’re only going to consider hosted e-commerce software solutions this time, as self-hosted is a considerably more daunting endeavor, requiring far more technical savvy than many new e-commerce entrepreneurs possess. Don’t worry though, as after looking through these choices, you’ll be far better armed to make a smart decision on what’s best for your company and business!

5 Great choices for E-commerce software

Shopify – Shopify is widely known as the being dog in this space, and it’s definitely an earned reputation. Possessing all the tools necessary for you to produce an attractive and easy to use platform, they also have a lot of awesome themes to give your store the perfect look. Not the least expensive, but clearly the best. So far they have more than 160,000 stores online.

BigCommerce – Another in the drag and drop variety, BigCommerce is similar to Shopify, but in my opinion a little more complicated to use. Still they have their adherents, as 90,000 stores will attest to!

Wix E-Commerce – One of the easiest to use tools with Wix you can literally have your store up in a matter of an hour or two, depending on the number of your offerings. They offer a ton of flexibility and a fully integrated shopping cart.

Weebly E-Commerce – Another of the easy solutions, Weebly has a whopping 440,000 stores online. This is due to their extreme low cost and ease of use. A very good tool for beginners!

SquareSpace – A low-cost offering more in the line of Shopify and BigCommerce, they can’t offer as refined a platform as those options, but you can have a great-looking store at a far lower price with Squarespace. And when you’re getting started, that’s not a bad idea!

Google’s Latest Update and What It Means For Your Business

Someone once said the only constant in life is change… The same can be said about Google and its search algorithm. Many business owners were frustrated once again by Google’s latest update to its search results.  In this episode of the ‘In The Trenches Small Business Marketing” video podcast I show you how it affects your business.  The biggest noticeable difference was that they started showing only 3 businesses in the Maps listings (formerly referred to as the “7 Pack”).

Click The Play Button Below to Watch This Video:

Now its even more competitive to show up in the Maps listings and in the future the Maps listings may even become a PAID listing in the future (do a Google search for “San Fransisco locksmith” and you will see an experiment Google is conducting in San Fran with Paid Maps listings).   This isn’t a widespread practice yet for Google BUT, if you know Google’s only two rules then you wouldn’t be surprised if they do eventually make this a widespread change:

Google Rule #1:  What makes Google the most money?  ;-)

Google Rule #2:  What provides users with the best possible search experience?

Understanding what motivates Google makes you understand why they make changes like this.

 

Google's san Fransisco listing

 

 

The Bottom Line Take aways are:  

1.  Optimize your Google Plus business page listing

2.  Get your online Business Citations cleaned up (we can help with this)

3.  Get Reviews on a continuous and ongoing basis

4.  Consider investing in Google AdWords if it makes economic sense for your business

To your success,

Kyle Battis signature

 

Why You Need Facebook for your Content Marketing Plan

Why You Need Facebook in your Content Marketing PlanFacebook Like

It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.

We I’m here today to tell you that if you’ve embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.

Why Facebook Needs to be a Cog in your Content Marketing Machine!

One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.

In video alone it’s believed they are now getting a paltry 4 billion views a day, definitely giving YouTube a run for their money.

Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.

Four Easy Tips for Winning with Content Marketing on Facebook

Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.

Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.

Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You would be wise to heed this warning, and save the sales pitches for promoted posts.

Promote your blog posts on Facebook – One way sharp marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You will definitely want to do this, and definitely think about promoting this type of post as well.

5 Great Pinterest Tips for Small Businesses

5 Great Pinterest Tips for Small BusinessesPinterest

70 Million people are hard to dismiss, and if you hope to make any traction with this audience, you’ll want to have a look at these 5 great tips for marketing your small business on Pinterest.

Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then you should be creating boards!

We’ve scoured our sources and found 5 great tips for marketing your small business on Pinterest. Start using them today!

5 Useful Tips on how to Market your Small Business on Pinterest

Join Pinterest Groups – Locating board groups in your market can help you speed up the engagement and connect with more followers. There is a free tool called PinGroupie that will help you find relevant groups. After you’ve joined several of these, be sure and offer great value to the group.

Set up a Blog Board – One very easy to do technique to promote your blog is to create a blog board. Doing so will automatically let your followers know about anything new on your blog. A little optimization of your titles and description will go a long way to helping you get found in the search engines.

Mine Your Competitor’s Pins – Many of your competitor’s followers would also be interested in your wares. Once you’ve found them, follow them and many of them will follow you right back!

Carefully Craft your Descriptions – Choose your words carefully here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!

Consider Adding Text to Images – Overlaying text onto your images converts better than straight images. This will require editing your image in image editing software, but in some niches these can return another 50% worth of engagement. I’d say that’s worth it!

Why Do People Click on Your Links?

Best Practices for Getting More Clickable LinksClickable Links

Much of the time in our quest to connect with an audience, make sales, get opt-ins and more, we are depending on our visitors to make that connection via a web link. Thus it would stand to reason that one of our primary tasks in this quest is to make it our business to know how to get them to click!

Seems there’s more to this than simply hyperlinking “Click here” and expecting them all to show up and shower us with money, emails and more. You really have to coax these things out of them. (You didn’t really think it was that easy, did you?)

So to help make your pages a veritable clicking paradise, let’s examine 5 ways to optimize your links for clicks.

5 Tips for getting more clicks from your links!

Get informative with your click text – You have the opportunity to make your links both informative and enticing. Don’t waste this! “Click here” conveys very little in the way of information about what you’re offering or they’re getting. Studies show that link text like “Download your Free PDF Now!” perform significantly better.

Make every link serve a purpose – Don’t link to any other page without a clear purpose. This means to either an offer, resource or other content that will benefit your audience. (and you!) This is particularly true for landing pages, where you hopefully have a singular purpose for any links on the page.

Understand about the color of your links – There is a definite psychology pertaining to color, and you need to have this firmly in mind when designing links and buttons. For example, blue is a trust color, and orange encourages quick action. Get acquainted with these concepts!

Don’t promise what you aren’t delivering – If you think it’s a great idea to get them to click on your links by using techniques like “clickbait”, think again. You’ll have broken any trust you may have had, and be rewarded with massive bounce rates.

Think about page placement – Knowing where to put links is nearly as important as knowing how to make them. If you have a clear purpose for the page, you’ll want them to be able to click early and often. Have a link above the fold, especially on landing and sales pages.

How to Scale your Content with a 1-Person Team

Scaling your Content All by YourselfOverworked

One of the more frightening scenarios a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.

That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online business. Then the task becomes quite daunting indeed. These individuals look with unbridled envy at companies with specialized staff members producing innovative, original content in its many forms, and only wonder how they can find the time to make this happen for their own business.

Let me assure you that there is a way, and it’s not as crazy-making as it might appear on the surface. Let’s look at how you can scale content marketing with a 1-person team!

5 Tips for scaling content by yourself!

Content Marketing Calendar – The first step is to get incredibly organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, in order to coordinate with your other marketing initiatives simultaneously.

Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.

Outsource – You really don’t have to do it all by yourself. You can outsource the development of content, especially if it’s something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it may be well worth it.

Repurposing content – Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!

Content promotion – Don’t think that when it’s published you’re done. A big part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it you.

Working as a 1-person marketing department is definitely a struggle, but using these strategies, you’ll find a lot more success than you might think!

How To Use an Online Sales and Marketing Funnel to Grow Your Business

Hello business friend! In this episode of the ‘In The Trenches Small Business Marketing Podcast” I share a graphic of a simple sales and marketing funnel and I show you how you can apply it to your business.

Click the play button below to watch:

If you found value in this video please do share the love with some of the social media buttons below. That will help us get this in front of other business owners who need this info.

To your success,
Kyle Battis signature

5 Effective Ways to Optimize your Google AdWords Landing Pages

See How to Easily Optimize Your Google AdWords Landing PagesResponsive Design 1

Although most business owners will move heaven and earth to optimize the smallest of details on their websites, getting them to pay the same amount of attention to Google AdWords landing page optimization is a tall task indeed. And yet these are the same people that will wonder aloud why their landing pages don’t convert as well as they think they should.

There are some definite best practices you’ll need to make sure you are following to get the best results you can. Let’s have a look at 5 of these, and see if you can’t improve the performance of your landing pages!

5 Tips for optimizing your Google AdWords landing pages

1.  Employ Responsive Design for your pages – Make the effort to ensure that your Google AdWords Landing pages are mobile ready, and render well on all devices and formats. Having a responsive site is essential in today’s mobile-first environment, as more than half of all search now emanates from a mobile platform of some sort.

2.  Write great headlines – This is your first, and in many cases only chance to hook your visitors into reading on and absorbing your offer. Studies are showing that you have less than 5 seconds to make this connection, or they are gone. Study how to create awesome headlines, and test several.

3.  Create crystal-clear Calls to Action – Leave no doubt about what you want your readers to do. Not only lead them there; tell them exactly! Buy Now! Click Here! Download your free report! Don’t leave your intentions or their next step to their imagination.

4.  Use social proof – People are given to following the crowd, so if you have testimonials, reviews or product endorsements by all means find a way to get some of these in front of your audience. Your conversions will improve if you do.

5.  Split Test everything – Many people don’t test simply because they think they don’t have the time. This is wrong-headed. Would you rather have fewer sales? This is the alternative to testing. A simple A/B test on the important elements of your landing page can do wonders for your conversion rates!

There you have it my friend – 5 ways to ensure your Google AdWords landing pages are optimized for the best results.

To your success,

Kyle Battis signature

Why You Absolutely Need a Content Marketing Calendar

Check Out how to create your Own Content Marketing CalendarContent Marketing Calendar

One of the hallmarks of companies that rock content marketing is that they without fail have a content marketing plan along with a content marketing calendar. Content marketing has become a many-headed hydra, all of which require care and attention.

Keeping track of all the many venues in which you publish, tracking production, holding people accountable, and certainly not least, executing a coherent strategy makes going forward without a content marketing calendar downright foolhardy. So let’s have a look at how you can construct a workable content marketing calendar and strategy.

Who should do this?

Even if you are a large company with several departments making use of the calendar, you’ll want to have a person dedicated to ensuring the overall plan is advancing, and people are being held accountable. This presupposes that you have a single content marketing calendar. We think this is best as even while there may be different people or teams working on different aspects of content creation, it is vital that there is a common vision and goals at play here. Having more than one calendar is asking for it, and really hampers efforts at promotion. Resist the calls for independence here.

This is to lessen the chances for assignments and deadlines falling too far behind, and jeopardizing marketing promotions that are inextricably intertwined.

What should you use for a content marketing calendar?

This can be a simple spreadsheet customized for the task. This is usually sufficient. There are many other forms of collaborative software if you have a large organization or want more automation.

Software like Basecamp, Teamwork and others provide useful platforms for running projects, and can help you keep track of complicated campaigns easily. There is a cost and learning curve involved with this, however.

In most cases a simple solution is best, and we would encourage this to start. Moving up to more sophisticated systems can always happen down the road if need be.

What is Hashtag Marketing and How Can It Help You?

5 Tips for Winning with Hashtag MarketingHashtag Marketing

Hashtags have taken the world by storm, and the arena of marketing is no exception. They are in nearly every post, for many different reasons. Born on Twitter, which remains the most prominent venue for hashtags, they have become a form of shorthand for a world that’s already short!

Now even Emojis are getting into the act, with Instagram announcing support for the little darlings. (Not yet on other networks)

Hashtags help you discover more about your audience, find out what they’re talking about and interested in, encourage engagement, and also help you with branding.

To get you pointed in the right direction, here are 5 tips you can use to make your hashtag marketing more effective.

5 Tips for making the most of Hashtag Marketing

Research what your audience is talking about – One of the highest and best uses for hashtags is to grab some quick intelligence on what your audience is already thinking, reacting to, and talking about. This is golden, and can help the entire scope of your marketing efforts.

Consider paid promotion – Once you find you have a popular campaign going, seriously consider using Twitter’s promoted hashtag feature to add fuel to the fire. If your message is clever and you can make it onto the trends list, you’ll have won big.

Utilize local hashtags for brand promotion – If you’re attempting to promote more than one local location of your business, it can be a good idea to employ locations in your hashtags. This is a quick and easy way to grab some Twitter search visitors from those looking for a service in a specific area.

Join the conversation on trending hashtags – A great way to leech off of popular hashtags is to simply join the conversation, but by adding your own unique voice to the mix. An excellent way to leverage the popularity of popular hashtags.

Energize your other marketing efforts with hashtags – The judicious use of hashtags can be an easy way to amplify your already running marketing campaign. Pointing to and drawing attention with the sensible use of hashtags can bring you visitors you may not have had.

Hashtags are easy to use, and can be an added tool in your marketing arsenal. Start using them today!