Dollar Shave Club – How To Make a Great Social Campaign That Grows Your Business

Dollar shave club

CEO Michael Dublin, CEO of Dollar Shave Club

Have you ever heard of Dollar Shave Club? I first learned about from a post on Facebook shared by a friend of mine about a year ago. Wow what an impressive Social Campaign they created!!

I instantly LOVED the video and the “Big Idea” of inexpensive but great razors sent to my house each month. I signed up that day and have been a member ever since.  This is a great company with character.

This interview with the Michael Dubin, CEO of Dollar Shave Club has AMAZING business lessons in it. So many business owners I speak with are missing so many of the crucial elements Michael shares in this video.

I recommend watching it and taking notes.  

Some of my personal take aways from the interview:

  • The big idea is a simple one
  • “We are a membership business not a subscription business”
  • Plan for success

Hope you enjoyed it!!

To your success,

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About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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