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9 Important Statistics About Marketing Your Local Business Online That Every Small Business Owner Must Know…

63% of Americans have substituted the internet and local search for phone books
Yellow Page usage has dropped 55% since 1999 and continues to do so by 4% every year
More than 30% of ALL internet searches are local and include the location in the search
According to Yahoo 92% of all business searchers start looking online, either at home of on their mobile phones
97% of consumers use online searches when researching products or services.
73% of online activity is related to local content
82% of local searches result in an in-store visit, phone call, or purchase
Facebook and Twitter have a combined member base of over 1.5 Billion users and growing
The site ranked at the top of search results gets 42% of all clicks

See what others are saying about the training…

He’s got more tricks up his sleeve than a seasoned stage magician!

Kyle Battis has helped me close the gap between “Idea” and “Done” more times than I can count. I’ve relied on him over and over to help me bring my campaigns together, to help me drive traffic and test the effectiveness of my ads, and discover new opportunities to add revenue streams and strategic partnerships.

Josh Burns

I’ve known Kyle as a friend and mentor for 6 years now. He is one of the rare people who NOT only knows what he’s talking about, but he delivers time and time again.

Rory Stern

How Can Small Local Businesses Get
More Customers From The Internet?

If You Are In Business, It’s a Safe Bet You Want More Customers and More Profit

There is a massive shift occurring right now and businesses that recognize this change and take action will thrive – those that do not will go the way of the dinosaurs.

Old school advertising like Yellow Pages ads and Newspaper ads are growing less and less effective every passing day. Perhaps you have tried advertising in one of these places and saw lackluster results.

Perhaps you have also heard that you need a website so you built one yourself or a web design company build one for you.

The problem is most small business owners have outdated websites that are missing a crucial ingredient that render their sites utterly useless.

The online landscape has changed and continues to grow and evolve every single day. It is moving incredibly fast and most small business owners are overwhelmed with everything they ‘should’ be doing to market their business.

The fact of the matter is that most business owners are too busy running their business and serving their customers to even think about spending time working on their website. Perhaps you can relate?

It gets worse too as there are some big changes happening that will affect your business.

Here Are 7 Startling Mobile Statistics You Need To Be Aware…

1

91% of Americans have mobile phones

This number will only continue to grow so its essential that you get your online presence optimized for people searching for you on their phone.

2

97% of consumers use online searches when researching products or services, including your business

People in your town or city are searching for you and your business but are they finding you? Its essential that your business’s website shows up when they search for you. A good NH SEO company can help ensure that when people search for your business in Google that your website is showing up.

3

According to Yahoo! 93% of all business searchers start looking online, either at home or on their mobile phones

Gone are the days where businesses are using the Newspaper and Yellow Pages to advertise their business. You need to be showing up online where your customers are researching your business.

4

By 2014 mobile Internet is predicted to over take desktop Internet usage (Microsoft Tag, 2012)

This is a really important statistic that should catch your attention. The reason is that people will be using their Smartphones ad their Tablets to look for your business. Most businesses websites are NOT optimized to show up on a 3.5 – 4 inch screen. This could be losing you customers and money.

5

Mobile Internet use/web traffic is up 202% in the last year! (Mobile Report, 2012)

This trend will not be going away and in fact will only be getting bigger and bigger. Your customers are searching the Internet on their phone. They are looking for answers to their problems on their phone, they are looking for local businesses like yours where they can buy the products and services they are looking for.

6

91% of all Smartphone users have their phone within arm’s reach 24/7 (Morgan Stanley, 2012)

Most Americans walk around with their Smartphone surgically attached to their hand. ;-) They are spending time ‘plugged in’ to social media sites like Facebook, Twitter, Trip Advisor, Yelp, etc. Your business should be in those spots too and if you are not you could be losing customers to your competition.

7

4 out of 5 Smartphone users (86 Million U.S. users) use their smart phone to Shop! (Comscore, 2012)

More and more people are buying things online and if you are not giving your customers a chance to buy from you online then you could be missing out. While this isn’t always an option for most businesses if it is for yours you should get it set up.

“But I Am a Local Business, Are People Really Looking For My Business Online?”

Now, consider these statistics…

But here is the problem…

Most business owners don’t even realize just how much business they are losing because they are not aware just how important marketing online has become. One of my mentors who has built a personal fortune of over $100,000,000 told me.

“What you don’t see will kill your
business.”

There are countless ways your website could be losing you money every day. Besides not being mobile-compatible you could be missing out on capturing leads – leads that could be turned into customers and profit for your business. This ‘silent business killer’ is at work every day and most business owners are completely unaware of just how bad it is.

I will reveal more later about how vitally important capturing leads is and exactly how one simple tweak to your website can patch up that profit-leak for you – you won’t want to miss that.

What Does This Mean For You As a Small Business Owner?

The number one ranked site in Google gets 42% of searched traffic. Are you getting this business, or is your competition? 39% of internet users report being unable to find a particular known business online, so even your current customers may be looking online for you in vain.

If almost 75% of your potential customers are using Google to find you, yet your business is invisible to them, your customers are buying from your competitors instead of you every month. The good news is that by optimizing your online presence for local search results, you can easily tap into a huge resource of new customers who are already searching for you.

How Important Is Marketing Online To Your Local Business?

Internet marketing is one of the most important types of marketing you can utilize as a small business owner, and one of the least expensive; yet many small businesses are not using this vital resource nearly to the extent they should.

Since the majority of small businesses owners are not leveraging the power of local search marketing in their advertising campaigns, your business will be at a tremendous advantage over your local competitors. You will be seen as the “expert” in your city for your products and services, ensuring consistent businesses growth for years to come.

With a little work, you can easily dominate your local market online, increasing your customer volume each month, without the hassle and expense of pricey radio & TV ads, billboards, or other “traditional” means of advertising.

We can show you how to do that in this book…

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