One thing we can all use is more traffic to our blogs. We all know the power of blogging, and are aware that content is indeed King, so it would follow that we want as many people as possible to benefit from the content on our blogs.
With many choices for delivering visitors to your pages, it’s easy to forget about what is probably the best way available: increasing the size and scope of your email subscriber list.
Building your list while at the same time getting more visitors to your blog is the best of both worlds. Let’s have a look at first how to collect subscribers, and after that how to best use this technique for greatest effect.
How to build a larger subscriber base
There are many ways to go about gaining new subscribers to your email lists. Let’s take a look at a few of the basic ways you’ll want to make certain you have in place.
- Put opt-in forms on your pages; every one of them!
- Consider using an exit popup
- Offer a free resource to get people to sign up
- Run an ad campaign to your offer page
- Conduct a webinar
- Use video marketing
Use the methods you are most familiar with and get started! Running paid ads and videos will provide the fastest results. Make list building a lifetime-of-your-business priority.
How to leverage your list to your blog
Here’s where the magic comes in. When you publish new content on your blog, you simply email your subscribers about it, giving a short preview and including several links to the blog post.
This presupposes that you are creating great content that needs to be seen. Even though it can take a short while to build up enough critical mass to make this look like the tsunami of traffic it can be, you need to start somewhere.
Use images, videos, and outright bribes if needed to get the click through to your blog. Enable social media buttons and actively encourage sharing and forwarding.
Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, due to the traffic, social signals and incoming links.
Sounds like a win-win all around, right?