If you want to use your business blog to expand and engage your audience, you’re going to need to find ways to develop the traffic to a point where someone other than your immediate family is reading it, am I right?
There are fantastic advantages to having a vibrant and engaging business blog, chief among them items like new leads, brand building, helping with search rankings and many more.
Yet if this is taken up haphazardly, or worse yet, indifferently, you’re going to be preaching to the choir, and wondering why you started this dang blog in the first place.
To help get the blog going and create some momentum, many bloggers look to paid traffic to get the ball rolling. It can be a modest, yet wise investment. Let’s check out several places you can make this happen.
5 Places to buy paid ads for your blog
Outbrain – These text ads run on major websites like CNN.com, ESPN, FOXNews and others, and can get a far different set of eyeballs than what you might be seeing. Not to mention that these sites get massive traffic in the first place!
Facebook Ads – Maybe the best paid traffic opportunity currently available, mainly for the capability to precisely target your audience while not spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords – While they have been around forever, Adwords can nevertheless be useful if you know how to use it well. Otherwise, you’ll be paying far too much for what you’re after.
LinkedIn Sponsored Updates – Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one’s right for you, don’t hold back!
Pinterest Promoted Pins – A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare to have hordes of enthusiastic visitors descend upon your post!