How to Crank Up the Volume on Social Media
Way back in the day (as in last year) it was a somewhat simple undertaking to rank your pages in Google’s search engine results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google, in their quest to create a more relevant, social selection of search results, has made the game somewhat more intricate. Along with making sure we are still performing most if not all of the above tasks, social signals now are playing a vital part in the Google search results algorithm, the formula used to determine where our pages rank in the search stratosphere.
So just how do we create these “social signals”?
Here are three simple ways you can enhance the level of engagement with your brand, expand your prospective audience, and favorably increase word of mouth about your business.
- Use images and videos – Like it or not, we are now a society that thrives on visuals. If you’ve been watching the Facebook Newsfeed evolve over time you likely have noticed its become incredibly visual. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook photos and videos attract 53% more “likes” than text alone.
- Make sure to post later on in the day – Engagement in the form of liking, sharing and following, is far more likely to occur later in the day or early evening, based on research from social media expert Dan Zarrella. If you post in the morning, as you’re getting going, make sure you check back later. It will pay off! With that said, I would recommend posting at different times throughout the day too!
- Be quick to respond – Getting visitors to respond to you is difficult enough: don’t leave them hanging! Make sure you develop the practice of responding to comments, tweets and status updates as quickly as possible. You’re trying to engage, not find a way avoid this! Be social my friend. Facebook is a “party” and you want to get to know your guests. What’s important to them, what do they like, why do they like it? Be interested in them and they will find you interesting!
- Don’t be like Freddie!
Professional golfer Freddie Couples was asked once why he never answers the phone. His reply was, “there might be someone on the other end.” Don’t be like Freddie! Engage with your readers!
Work these four tips into your daily posting and you will turn up the volume on your Social Media Marketing “Like a Boss!”
To your success!