Quite often when we’re starting out with a new business venture it’s all too easy to be lured into a Ready, Fire, Aim mindset, leaving the planning for later if at all. It’s our hope to talk you into restraining that enthusiasm just a pinch while you take the time to craft a marketing plan that will provide a roadmap for your small business, before you begin assigning a lot of money or effort to it.
This is not all that difficult, but it’s a needed step if you want to avoid a few possible pitfalls along the way. Here are 5 suggestions designed to help you create a marketing plan specific to your small business.
5 Tips for a killer small business marketing plan
Have a goal – Not simply one overarching goal, which is important, but a series of smaller, milestone type goals that make it easier to reach your eventual destination.
Define who your audience is – Taking a snapshot of who your ideal customer is, and what they like, dislike, where they hang out and more is a crucial step in making an intelligent marketing plan. Knowing this information ahead of time saves much time and money.
How to best deliver your marketing – Understanding the means of delivery is important as well. That may mean many things to many companies. For one it could very well be paid traffic, another may go the organic search route. Whatever it is, make sure you not only know what serves your particular audience best, but that you have the expertise and people to pull it off.
Know what else you need – There will more than likely be pieces in the puzzle that are essential to the plan that must be in pace as well. This can sometimes be a marketing funnel, landing pages or an email marketing sequence.
Set a timeline – Giving your campaign a timeline for implementation and completion is important to a successful marketing plan. It will also help keep all members of the team on task and striving towards the goal.