Probably the chief complaint heard among people attempting to run a business online is they simply don’t have enough traffic.
While this is no doubt true, the methodology they use to try and remedy this situation is entirely faulty. To be honest, there are literally hundreds of ways to generate traffic to your pages, some quite easy. However whether or not this traffic does you any good is another question entirely.
This seldom turns out well. What you’ll get, if anything, is a bunch of visitors who stay a couple of seconds each, seldom engaging or doing anything else worthwhile on your site. This is primarily because you have failed to figure out exactly what type of traffic best includes your audience, and how to effectively get it. What’s truly needed here is a plan that takes into account who your particular audience is, and where they typically hang out. Then you can begin to craft a strategy. Let’s have a look at what you need to consider to make this happen.
Questions to ask about your traffic campaign
There are several things to discover before you commence flinging ad money and content all over the joint.
- Just who is your audience? – Understanding your ideal customer demographic is a major key to advertising effectively. What are the ages, sex and interests of your customer avatar? You have to know this to do the best job you can.
- Where do they hang out? – Knowing where your audience congregates is great intelligence you need to have. This could be on a particular social network, industry forum, or other popular site.
- What tools will you use? – Tools like Alexa for demographic information about a particular site is useful. One of the fastest and best ways to gather info about your audience is through Facebook’s Audience Insights. It’s free if you have an ad account, which is also free. This tool provides you with so much actionable info it’s ridiculous.
Okay, next step?
Now that you’ve gathered your data, you need to decide what traffic method will work best for your given audience. That could be Facebook ads, or ads on LinkedIn, Pinterest or Twitter. Possibly a content marketing campaign aimed at securing search rankings for your keywords. Or maybe a video marketing initiative.
There really are tons of great ways to get lots of visitors to your pages, but unless they’re targeted to what you’re trying to attract, you’re pretty much wasting your time!