One of my mentors Dan Sullivan has a definition of Marketing that I just love. He sees Marketing’s role to be “Getting people intellectually engaged in a future result that’s GOOD for THEM’ ‘and getting them to emotionally commit to take action to achieve that result’. I know a lot of business owners that see Marketing as a ‘bad thing’ but if you look at this definition and you’re coming at it from this angle you are helping people take action towards something that is Good for them – something that will help them. In today’s video blog post I want to show you How To Get Customers To Do What YOU Want – 6 Psychological Triggers to Boost Online Lead Generation.
To begin, its important to know that human beings have a series of “psychological shortcuts” hard-wired into how our minds work. These shortcuts are essentially ‘rules of thumb’ that guide human behavior and help make functioning in every day life easier. Most people don’t even consciously know that these 6 psychological triggers are effecting them but trust me, they are.
As a business owner and chief marketer of your business by understanding these more and weaving them into your business Website you can get more website visitors to convert into actual Leads for your business.
Watch this video to learn how you can get customers to do what YOU want them to do on your website:
The man in the video is Dr. Robert Chialdini, author of the book “Influence – The Psychology of Persuasion“.
Here are the 6 Psychological triggers Dr. Chialdini talks about in this video:
So now that you are armed with this new wisdom I challenge you to think how you can use it to improve your website conversions and get more leads.
Let me know if you would like to discuss this for your business.