Since SEO changes frequently it’s incumbent upon us to ensure we are up to date on the current state of affairs when it comes to on-page SEO for our sites.
There’s more to this than just dropping in a keyword every now and then: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on.
And so to ensure that you get off on the right footing as it regards your on-page SEO here are 7 tips you’ll want to make sure receive your full attention.
7 On-Page SEO Tips to Help Your Pages Rank Better
Title Tags and the page META Description – It’s important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will appeal to a visitor.
Utilize your Keywords – the right way! Don’t stuff your pages with them. In fact your primary keyword (the one in the title tag and description) should have a page density of between 1-3%.
Optimize your Image tags – Accurately tagging your image ALT tags will help your images get indexed in Google images, and could bring some direct traffic.
Internal linking – Linking to other useful pages within your own site is a strong signal to Google of not only the page’s importance, but also it’s topic, if you use your keywords effectively.
Get mobile friendly – Mobile now brings more than 50% of all traffic, so it’s not much of a surprise that starting in April 2015 Google will penalize pages that are not mobile friendly in their search results.
Make your pages load fast! – Make sure your pages are loading as fast as possible as this is a signal that Google really looks at. Compress your imagery, and possibly even switch to better hosting if yours doesn’t get your page loaded in less than 4 seconds.