One of the more frightening scenarios a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.
That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online business. Then the task becomes quite daunting indeed. These individuals look with unbridled envy at companies with specialized staff members producing innovative, original content in its many forms, and only wonder how they can find the time to make this happen for their own business.
Let me assure you that there is a way, and it’s not as crazy-making as it might appear on the surface. Let’s look at how you can scale content marketing with a 1-person team!
5 Tips for scaling content by yourself!
Content Marketing Calendar – The first step is to get incredibly organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, in order to coordinate with your other marketing initiatives simultaneously.
Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.
Outsource – You really don’t have to do it all by yourself. You can outsource the development of content, especially if it’s something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it may be well worth it.
Repurposing content – Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!
Content promotion – Don’t think that when it’s published you’re done. A big part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it you.
Working as a 1-person marketing department is definitely a struggle, but using these strategies, you’ll find a lot more success than you might think!