Is a Customer Loyalty Program Right for Your New Hampshire Business?

customer-loyaltyCustomer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix.

Businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of that guest. The good news here is that with few exceptions, a customer loyalty program could be an easy and painless way to do just that for your business. Let’s look at how.

How does an online customer loyalty program work?

An online customer loyalty program replaces all the cards customers would otherwise have to carry around with them in their wallets, purses or keychains, and instead allows customers to give their mobile numbers or email address at checkout who enters it right into the register.

This enters them on to a customer database (totally permission based) and enables the business to send offers and news about their membership. This rewards loyal customers with prizes and discounts for both purchases and interactions.

Why should you do this, and what would be some of the applications?

Beyond the obvious benefit of being able to sign up existing customers to your list, there are a number of ways business owners can benefit with this type of program.

  • Announce sales, offer discounts and new products and services.
  • Target your customers using the geo-location capabilities of their smartphone, for spur-of-the-moment promotions.
  • Consider “gamification” of your loyalty program, as this increases engagement many-fold.
  • Accept mobile payments from the same platform.
  • And most of all, improve customer retention. According to study by Bain and Co., a mere 5 percent increase in customer retention can result in up to 75 percent more profitability. Is that worth it?!

An example of how well a mobile loyalty program can work!

Jersey Mike’s Subs launched a mobile loyalty program in April 2012 and within one month had signed up more than 200,000 members nationwide! Their loyalty program was allows customers to earn free food and benefit from frequent special offers.

All that is needed from their customers is a mobile number, and Jersey Mike’s can communicate with its customers directly both locally and nationally, thereby targeting campaigns accurately. Mobile loyalty has helped this 56-year-old company find ways to expand their revenue using their current base.

So what about your business?

Implementing an online customer loyalty program can be the deciding factor in whether or not your business finds profitability in these tough economic times. This can be done with a relatively small investment, and utilizing your best existing resource: your current customers!

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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