Getting ranked well in the search engines is not an easy task, so shooting yourself in the foot by making costly SEO mistakes is, well; not advised.
Many times it’s unintentional, and other times it merely misguided. However it occurs you can be sure the results are exactly the same: lost rankings, penalties and lost revenue.
So to help you avoid these expensive and foolish mistakes, let’s take a peek at 5 common SEO goofs that can cost you big!
5 SEO Mistakes you don’t want to make!
Poor On-Page SEO – The bottom line is, Google has more than 200 ranking factors that it uses to properly categorize and rank your website. A lot of this can be found in the on-page SEO that is done, not done, or done badly. Ensure each page has a proper title tag and description, images are properly tagged, and be sure page load times are quick.
Not diversifying your keywords – The days of stuffing your pages with the keyword you wished to rank for are gone. You still need keywords, but make an effort not to hit visitors over the head with them, and be sure to include relevant verbiage throughout the page as well.
Duplicate content – It can be very easy to unintentionally create duplicate content these days. Tag pages, http and https versions of the same page, and several other tripwires make it easy for Google to discount your pages when they see these.
An intentionally bloated link profile – You can’t always control who links to your pages, but if you’re going out and intentionally acquiring thousands of incoming links to your site that are not obtained naturally, you’re asking for it. Buying links is a good way to get a Google penalty that will be tough to come back from.
Your pages aren’t indexable – There are number of technical issues that can stop Google from finding and indexing your pages, which would obviously be bad. These include broken links, bad redirect and flash, among others.