Positive Steps You Can Take When Your Site Loses Rankings

5 Things You Can Do When Your Sites Goes Down in the Google RankingsRankings

It’s possible that you’ve been there. You wake up one morning and you can’t find your site in its customary high first page ranking in Google. You look in vain through page 1, 2, 3 and 4. Then you find it, on page 5, pretty much nonexistent as far as web traffic goes.

Before doing anything severe and reactionary, we would like to offer you some sensible steps to take that can minimize the freefall your pages may be in.

Changes in ranking happen frequently, but larger shifts as a result of an algorithm change are more dramatic, and can wreak havoc. While this is not at all within our control, have a look at these 5 ways you can help stem the damage.

5 Strategies to minimize a drop in rankings

  1. Monitor your site and rankings – If you haven’t already make sure you are monitoring your site and keyword positions. This is a good way to avoid surprises, as well as see where you need help.
  2. Get more social – Having more of your content shared on social media is an effective counter measure you can use to help mitigate a rankings drop. The links and traffic will show Google that your page is indeed still relevant and popular, and will help.
  3. Check Webmaster Tools – Have a look inside your Google Webmaster Tools account to see if you’ve incurred any penalties or if there are suggestions for your SEO. This could shine a light on your issues quickly.
  4. Check your SEO – Along with the step above, look at your SEO, especially on-page, and see if you are missing any elements that should be present. Look at titles, descriptions, alt tags, and duplicate content issues. Resolve these and it might be a major help.
  5. Diversify your content and linking – Continuing to produce quality content and getting links still matters. Make an effort to diversify your content topics, (while still staying relevant) and also the links coming into those pages if you can control it.

About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards. Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people. Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online. In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed. Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign. Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed. Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

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