With Google’s announcement of their April 21st 2015 deadline to get your business website “Mobile Friendly” I have been talking a lot about the different options to get this fixed.
Mobile is growing at five times the speed of the internet and you don’t want to be one of the many business owners ‘left behind’ because it will cost you.
If your business doesn’t have a mobile-friendly presence, it’s past time to catch up — both users and search engines demand it.
Google has stated you absolutely NEED to get this fixed before April 21st or your site will be penalized and you can expect less traffic, less leads, and less New business.
Is Your Site Mobile Friendly? Find out with this test from Google:
You basically have two options to get your site Mobile Ready:
Option 1. Have your entire site redesigned to be Mobile Responsive – This is definitely the way to go if you have been thinking your website needs an upgrade anyway. By having a competent web designer (ask me and I can introduce you to one) redesign your site you will not only boost your SEO (how easy your site is found in the search engines) but you will also become Google compliant AND deliver a much better user experience to your website visitors. This will ultimately help you convert more visitors into New customers.
The downside of this option is that it will cost you a bit (potentially $1,500 – $5,000 depending on how fancy you want to get with your new website). Most developers will charge a down payment of about 50% of the total cost and collect the remaining balance once your new redesigned site is created.
Option 2. Add a Dedicated Mobile Site to run parallel to your existing main site – This is definitely a ‘Bandaid approach’ that isn’t 100% ideal BUT it will at least get you compliant with Google.
This can be as cheap as a $297 one time fee or there are more advanced options if you want added features for your dedicated mobile site.
Well worth that small investment to at least get you compliant with Google.
(Not doing so can cost you a LOT more with lost business).
A mobile location page is as simple as it sounds — any page that contains information about your business. For most small and medium businesses, this will likely be an individual page, but for chains or multi-department stores, it may be part of a store-locator section from the main website.
According to Google, the most frequently sought after information is:
1. business address
2. hours of operation
3. phone number
4. departments available
Google, as well as other search engines and sources, require certain criteria for optimal data sourcing. Google’s criteria includes:
-each location or brand’s information accessible on separate web pages
-allowing the Googlebot to discover and crawl the location pages
location information presented in an easy-to-understand format
-use of schema.org structured data markup
Mobile and Responsive Location Pages
Mobile is growing at five times the speed of the internet. If your business doesn’t have a mobile-friendly presence, it’s time to catch up — both users and search engines demand it.
When mobile visitors come to a website, they’re usually looking for a few key pieces of information: directions, store hours, phone numbers and product information. Location pages make that information easy to find and navigate.
Choose Your Site Template Choose your own template to fit your brand.
Clear Calls to Action Include clear calls to action to maximize conversions
Large buttons, integrated coupons and the ability to incorporate images make the most of a business’ location page.
Responsive Web Design Take advantage of Responsive Design
Responsive design allows websites to scale to the size of whatever screen they’re being viewed on.
You no longer have to worry about customers having a bad browsing experience, and since the same page adapts to all devices, you will only have to update content in one place in order to keep it current everywhere.
Here is an Infographic breaking down this New Mobile World we are living in:
I hope that you found this article helpful and please contact me if I can help you get Mobile Ready.
To your success,