Want More People to View your Content? Improve your Page Load Speeds

How and Why to Make Your Pages Load More Quicklyload speed

If one of your goals is to best optimize your site for search, then you might be aware of the importance placed on having your pages load quickly. There are a variety of good reasons why you’ll want to make sure this is so, among them…

  1. It’s definitely a Google ranking factor.
  2. Average human attention span is now down to 8 seconds.
  3. The typical retail site loads at longer than 7 seconds, and it’s believed that just a one-second delay can result in a 7% reduction in conversions.

With these reasons and many others, it’s time we take this seriously. Let’s have a look at 5 ways you can get your pages to come up faster.

5 Tips to get your pages to load more quickly

Google PageSpeed Insights – A major ranking factor, the speed at which your pages load is actually super easy and free to check out. Google provides a free tool called PageSpeed Insights which grades your page and suggest fixes you can make to make things quicker, and it works on both desktop and mobile.

Limit redirects – Make sure you don’t have more redirects than you actually need, because they are prone to causing pages to load slower resulting from more http requests. You’ll require some for your responsive mobile version of your site, so don’t eliminate those!

Reduce the number of plugins – Undoubtedly we are plugin fiends, but this can have a detrimental effect on page loads. You’ll want to get rid of plugins you don’t actually need. If you suspect other plugins, you can try deactivating to check out what the page load speeds are without them, and act accordingly.

Be sure to optimize your images – Images can have a large impact on your page load speeds, and to make the best of this try not to have too many on a single page, use JPEGs if at all possible, and compress them as small as is feasible.

Compress your pages – Enabling compression on your pages can help them load a stunning 70% faster. If you aren’t handy with code, there is a tool named Gzip which can do the dirty work for you. This alone can make a large difference in how fast your page loads.

About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards. Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people. Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online. In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed. Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign. Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed. Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

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