If one of your goals is to best optimize your site for search, then you might be aware of the importance placed on having your pages load quickly. There are a variety of good reasons why you’ll want to make sure this is so, among themâ€¦
- It’s definitely a Google ranking factor.
- Average human attention span is now down to 8 seconds.
- The typical retail site loads at longer than 7 seconds, and it’s believed that just a one-second delay can result in a 7% reduction in conversions.
With these reasons and many others, it’s time we take this seriously. Let’s have a look at 5 ways you can get your pages to come up faster.
5 Tips to get your pages to load more quickly
Google PageSpeed Insights – A major ranking factor, the speed at which your pages load is actually super easy and free to check out. Google provides a free tool called PageSpeed Insights which grades your page and suggest fixes you can make to make things quicker, and it works on both desktop and mobile.
Limit redirects – Make sure you don’t have more redirects than you actually need, because they are prone to causing pages to load slower resulting from more http requests. You’ll require some for your responsive mobile version of your site, so don’t eliminate those!
Reduce the number of plugins – Undoubtedly we are plugin fiends, but this can have a detrimental effect on page loads. You’ll want to get rid of plugins you don’t actually need. If you suspect other plugins, you can try deactivating to check out what the page load speeds are without them, and act accordingly.
Be sure to optimize your images – Images can have a large impact on your page load speeds, and to make the best of this try not to have too many on a single page, use JPEGs if at all possible, and compress them as small as is feasible.
Compress your pages – Enabling compression on your pages can help them load a stunning 70% faster. If you aren’t handy with code, there is a tool named Gzip which can do the dirty work for you. This alone can make a large difference in how fast your page loads.