What would you say if I told you that you can build your own Web presence on a site that has north of 300 million unique visitors each month, is fantastic for SEO, and is a unique social media platform at the same time, and all for free?
That site would be Tumblr. This gem receives more than 300 million unique visitors a month, and it’s free to use! (There are paid options if you desire)
Not too many marketers focus on Tumblr for business yet, either because they really don’t know how to reach their audience there, or feel that they are already stretched socially with Facebook, Google+, Twitter, YouTube and Pinterest. Let’s take the veil off of Tumblr and look at 3 ways to market there.
3 Suggestions for marketing your business with Tumblr
Create content your audience loves – Even though this may see obvious, with Tumblr there is a certain style, or rather an accommodation for style that makes the best blogs. Reposting your latest Facebook status update will generally get a yawn here, whereas the edgy, bold posts or images you might be reluctant to use elsewhere can find an audience on Tumblr.
Use your own memes – Tumblr is a visual content powerhouse, and creating innovative memes that deliver a bold message is going to do well for you here. Intersperse this with regular posts and you’ll find they’ll become more popular as well. The age demographic on Tumblr is youngish, and these folks love their visuals.
Connect socially with your account – Building a following on Tumblr requires a few steps, among them following other relevant blogs on Tumblr, (use a keyword search on the site to find them) commenting favoriting, and reblogging interesting posts, along with making sure you link to your Tumblr blog from your other social media channels.
If you haven’t looked at Tumblr yet, we’re here to tell you that there is a wealth of opportunity there, with a built-in, enthusiastic crowd that loves to share. Sounds like a recipe for success to me!