Know exactly what a #Hashtag is? If you’re not a social media maven, and especially Twitter, you may not have a clue what a #hashtag is. No need for that to be the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users affix hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags may also be used in other social media platforms.
Be sure to do your standard due diligence and see if the keyword you’d like to use is not being currently employed elsewhere. This is as simple as doing a little research (a search on Search.Twitter.com) to find out whether or not that #Hashtag is a good option. Also, don’t try to make hay with deceptive #hashtags, even if they are seriously trending. This will almost definitely blow up. One more thing: make sure you proofread prior to when you make that #hashtag!
4 Ways to win with #hashtags
- Make your #hashtags short and direct – Keeping it brief and direct is the proper way to win with #hashtags. If you want to combine more than one, fine, but be sure not to string together a small army of them, as that will annoy readers and label you an amateur.
- Make them easy to remember – A memorable #hashtag is one that will be shared widely. Give some thought and you might have it go viral.
- Use them on multiple social media channels – A #hashtag isn’t much use if it’s not shared. Although started on Twitter, #hashtags have become employed across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can help to instill the #hashtag into the minds of their audience.
- Make use of keywords – If at all possible, work in your brand or major keywords. This is not always feasible, so choose judiciously.
Creating and employing memorable #hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns. Give it a try today!