What Type of Advertising is Best for a Small Business?

How to Invest Your Small Business Ad Budget WiselyInternet Ads

Many times a small business owner draws a blank when it comes to determining how to spend their advertising budget. They often have never purchased ads before, have a small budget to work with, and haven’t a clue as to what’s available to them.

The fact is advertising is essential for a business to prosper, and for small businesses there are many more options than you might imagine.

Let’ get familiar with some of these, and why they might be a good source of leads for your business.

7 Places to spend your small business ad budget

Newspaper and Magazine Ads – While not the most economical type of advertising. A well-placed local ad can still be a lead generator even at a cost of $20-32 per 1000 people reached. These are however, highly targeted leads.

Cable television ads – Costing around $8 per 1000 people reached, if you have a product or service that would lend itself to being showcased in a more visual fashion, this could be for you.

Radio – At $7 per 1000 people reached, a radio ad or interview can bring in many new leads, especially if combined with another promotion.

Facebook Advertising – A terrific bargain at roughly $0.25 per 1000 people reached, Facebook ads can give your business a reach that it wouldn’t be able to generate elsewhere.

Email – For those who have an existing email list, make sure you are using that list to generate income. Giving your list a heads-up on coming sales or promotions is an excellent way to get more sales from customers you already have a relationship with.

Local online ads – An economical way to generate local leads is by advertising on local business directories and on local sites that get a lot of traffic. These are easy to find in your local area.

Search Marketing – While this might seem the most for foreign to local small business owners, it is far and away the best converting source there is. Outbound leads, like those who come from print or direct mail, convert at 1.7%, while search marketing leads convert at around 14.6%.

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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