It’s simply not possible if you’ve been marketing for any amount of time that you haven’t been advised that Facebook, and social media in general, is essential to your online success. I would say that’s totally true, but with one major caveat: you have to know how to use it, or you’ll come away believing that it is a useless time-wasting exercise in futility.
We I’m here today to tell you that if you’ve embarked upon any sort of content marketing, you absolutely need to make sure Facebook is included. Let me explain why.
Why Facebook Needs to be a Cog in your Content Marketing Machine!
One of the biggest reasons why you’ll want to employ Facebook in your content marketing is the fact that they are on the cutting edge of what’s happening with mobile and video online.
In video alone it’s believed they are now getting a paltry 4 billion views a day, definitely giving YouTube a run for their money.
Combine this with their mobile capabilities, and you have a prescription for the future of marketing online. Want proof? Facebook owns 4 of the top 8 non-gaming apps in the Apple Store, with the Facebook, Messenger, WhatsApp and Instagram apps.
Four Easy Tips for Winning with Content Marketing on Facebook
Employ visual media – Using videos and images in your content marketing on Facebook is an excellent way to get your content shared. It’s well known how visual Facebook users are, and tapping into this whenever possible is always a good idea.
Keep things short – It’s been shown that shorter posts get around 60% better engagement than longer ones, and this is primarily why you’re posting here in the first place, to create audience reach and new fans. This can be easy to do if you are basically leading your readers somewhere else.
Save promotion for paid ads – Facebook is tending to go after overly promotional posts, even from brands. You would be wise to heed this warning, and save the sales pitches for promoted posts.
Promote your blog posts on Facebook – One way sharp marketers get tons of new traffic to their blogs is by announcing or teasing their new blog content on Facebook. You will definitely want to do this, and definitely think about promoting this type of post as well.