15 Homepage Sins That Are Costing You Sales – NH Strategic Marketing

marketing sins

A lot of times, it’s as much about what you don’t do as what you do. This can be especially true of your website. There is a considerable amount of goofy problems that can send website visitors running away from your website. Let‘s see which if any of these affect you.

  1. No clear objective – According to DinkumInteractive.com you have about 4 seconds to show what your site is about before they leave.
  2. Your content isn’t scannable – Web readers read in chunks, and if they can’t scan your page and get it in a few seconds, you’ve probably lost them!
  3. Not being mobile ready – Mobile is no longer an extravagance, as according to Google half of all website traffic is already mobile.
  4. Not employing video on your site – Videos rule, but whatever you do, avoid autoplaying music without exception!
  5. No updated, quality content – If your content is from Bush’s first term, it’s no wonder they’re fleeing! Also no fancy fonts or ridiculously long pages.
  6. Hard-to-find contact information – Make certain we can contact you if we want to!
  7. Not collecting email addresses – Also a necessity. Developing a list is one of the keys to long-term success online.
  8. Not utilizing title and description Meta tags on your website – These can help you to get indexed and ranked on the internet.
  9. Lack of social sharing buttons – Like it or not, making your site be shareable on social sites is where the party is, so get over it!
  10. No or poor Calls-to-Action – You want an action from your visitors; ask for it!
  11. No clear site navigation – Don’t use drop down menus, and make sure every page on your website features a link back to the home page.
  12. Not optimizing images – Make sure you use the ALT and TITLE attributes for any images you post.
  13. Flash – Besides being hard for Google to read, it could be overly irritating to your visitors!
  14. No metrics to measure your progress – Do you really not want to know the quantity of people are coming around and from where? Exactly what do they like, or not like?
  15. “Intro” pages – These are relics of an earlier age, and now get in the way of your website.

I hope that you enjoyed this post and encourage you to leave any comments or questions below.

Wishing you the best of success!

Kyle Battis signature

Kyle Battis
NH Strategic Marketing

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

4 thoughts on “15 Homepage Sins That Are Costing You Sales – NH Strategic Marketing

  1. Great post Kyle! All excellent points!!

    Why are drop down menus not a good thing? Is it mostly to do with too much info for the human eye and lacking the simplicity concept? Or, is it Google saying, well you’re cheating and using too many key words under one Title on Home Page….? Just curious on your thoughts! Thanks for the great write-up!


    • Hey Jeremy,

      I personally find drop down menus to be less intuitive for many users. I prefer to layout the content with Clearly visible tabs.

      Don’t get me wrong, some of my sites have used them but I prefer to have all the navigation easily displayed for my visitors.


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