How to Learn Social Media Marketing

Social Media Marketing – How Your Business Can Start Using Itsocial media marketing

Social media marketing has advanced to the point where it’s no longer just another channel, full of sound and furywhile signifying mostly nothing, and is now a crucial aspect of any serious online marketing business. If you haven’t yet gotten on board with this, the time is now.

With so many people gathering on the various social networks, it is important to go where the people are if you want to prosper in this social business environment. These days people turn to their social media channels for affirmation and recommendation, and if you aren’t playing, you’re not in the game.

How to learn to use the various social media channels

There are a few major players that you simply need to be on, and few others that might make a lot of sense given your market. The top five social media networks as of this writing are Facebook, Twitter, LinkedIn, Google+ and YouTube. The next most significant will be sites like Pinterest, Tumblr, Instagram, Vine and Snapchat. This seconds tier is a lot more visually oriented, but drives loads of traffic that is very interested in buying.

You’ll need to know each network’s primary demographics in order to determine whether or not a particular network is right for your business.

How to use social media sites for business

Cultivating audiences for your business through social media can be done far easier and faster than through traditional marketing if you are up to speed on how to make your reach exceed your current influence. This means understanding how to get involved, engaged and shared as widely and quickly as you can.

The one constant in social media is change, and you need to keep abreast of what’s what in order to effectively market with this channel.

Here is a great compilation of social media resources that will keep you busy for some time. One of our favorites on this list is the blog Social Media Examiner.

The rewards of a successful social media initiative are many, ranging from large amounts of traffic to building a truly engaged and passionate following. Both of which sound pretty decent to me!

7 Great tips for Growing your Email List

Want a Larger Email Subscriber List? Try These 7 Tips!Email Communication

It’s no secret that one of the biggest keys to long term success online is through the use of nurtured customer and prospect email lists. And the odds are not ever in your favor: your list will lose around 22% efficacy annually, so it’s on you to make sure you are always building and expanding your lists.

But what are some good ways to do that? Lucky for you we have a list of 7 highly effective methods that will pump up your subscriber rolls and keep you in business for a long time to come. See if these don’t help grow your list quickly.

7 Tips for expanding the size of your email lists

Offer a High-Value proposition – Whatever you are offering as a lead magnet, make it very clear what they are getting and why they need it, and make certain it is valuable, so much so that they can’t believe you aren’t selling it!

Create amazing email content – It should go without saying that your emails have to be top-notch. Make them something that people will hang onto, and recommend to others.

Sharing – Use social media buttons in your emails and practically beg your readers to share and forward your message to anyone they know who could benefit from them.

Use Facebook’s new Call to Action feature – You’re now allowed to insert a call to action button on your Facebook posts. Take advantage of this by sending them to a landing page of your choosing and getting them signed up there.

Use paid traffic to a landing page – Buying low-cost paid ads can be a profitable way to gather new leads if you watch your ad spend carefully and make your landing pages convert highly.

Use popups – Ask a bunch of people and they’ll tell you exactly how much they hate popups, but the truth is, the work well. The trick is to not be overbearing and that they don’t stay up long. Master this one and you’ll see opt-in rates soar.

Hosting webinars – One tricky way to gather a lot of signups quickly is to host a free webinar series. Each person signing up will have signed up for your list.

Put these 7 methods into action and watch your lists grow!

How to Get the Most from Your Facebook Business Page

Make Your Facebook Business Page Work for You!facebook

Making your small business Facebook page a hub of social activity for your business is a major task if you hope to expand your business using social media. Yet many are lulled into believing that simply creating a business page and posting once every few months ought to do it. Not by a long shot.

Luckily for us there are several tried and true tips you can use to not only make your Facebook business page more highly-trafficked, but also useful in a number of other ways also. Here are 7 great tips to get the most from your Facebook business pages.

7 Tips to help get better Facebook business page results

  1. Check out the new Call to action feature – Facebook now offers you the ability to insert a call to action into your posts. They include “Shop Now,” “Sign Up,” “Book Now,” “Contact Us,” “Use App,” “Play Game” and “Watch Video.”
  2. Schedule posts ahead of time – You have the ability to schedule posts in advance either on the Facebook interface or by using a third party tool like Hootsuite. This can free you up, and still let you make the occasional random post when you want.
  3. Give the people what they want – Look in the Posts section of your settings and under post types you’ll see the types of posts that your audience is craving. You might be surprised at what it shows there!
  4. Post consistently – If you’re not posting at least once a day in your business, you’re not doing enough. This helps you stay in touch with your audience, and is especially helpful if customer service issues arise there!
  5. Engage socially as your page – Make sure you Like, Share and comment as your page to help build fans, gain authority and possibly find new people to either work with or for.
  6. Share news and views – Whenever your business is given attention, your Facebook page is a perfect place for sharing this.
  7. Drop links to your site and other web properties – Your Facebook business page is a perfect vehicle to use to send visitors to your web pages, videos and salespages.

Making your Facebook business page work for you isn’t hard, but does involve some effort. The payoff can be so worth it though.

Getting Started Tracking Your Website Data

Getting Started Tracking Your Website DataGoogle Analytics

When you’re running a small business, it is easy to simply forego tracking any data associated with your website. This is a mistake. Having data not only about your own site but competitive intelligence about your competitors is a must if you want to spot opportunities to profit.

But how do you begin to implement tracking on your sites without getting a degree in all things technical? What sort of software do you require and how do you work it? Today we’re going to have a look at how to get answers to these questions, and get started collecting data on your site and business.

Tools to begin collecting and analyzing data

There are lots of tools available for tracking and collecting website data, but for those just starting the best option is unquestionably Google Analytics.

GA is a free tool (though there is a premium version that you likely won’t need) that provides you a bird’s eye view of how your visitors are interacting with and otherwise using your pages. The many components of this magnificent tool allows you to more effectively fine-tune your marketing initiatives, advertising campaigns and search engine success.

What sort of data do you need to track?

There is a wealth of items you might want to track, but at the start here are 5 important ones that everyone should see.

  • Where’s your traffic coming from? – One of the most important stats to look at is where your traffic is coming from? You’ll be surprised at the source of some of it, and this data helps marketing your business.
  • What pages are converting? – This data is invaluable, as it directly affects your bottom line. See what’s working and what isn’t easily.
  • Keyword data – See which keywords people are typing in to find your pages, and this can lead to better optimization and results.
  • Which pages are performing best? – Off the top of your head do you know which of your pages are doing the best? The answers may surprise you, and help you make a profitable shift in your marketing.
  • How long do people stay on a page – This data is critical to helping you rank your pages in Google’s search results.

If you haven’t yet begun to track your website data, it’s time you did so. Start making more informed marketing decisions today!

Check Out these Awesome Free Tools for Small Business

7 Free Tools to Help Your Small BusinessDropBox Tool

Every business needs productivity tools to manage their activities, and when you’re just starting, funds for the best tools are bound to be limited.

Good thing we know where to find a number of incredibly useful, and even better, free tools to help with this. And don’t be fooled into thinking that these tools aren’t that great simply because they’re free. Below are 7 really cool, useful and best of all free tools to employ in your small business.

7 Useful and free tools for your small business

Create and save with Google Drive – Google’s answer to Microsoft Office has made online collaboration and sharing simple and easy to do. It also lets you store up to 5 GB of data for free.

Make a Free Conference Call – An application that offers you a platform for making free conference calls, and even records them for you. A really good, free solution.

Zoho CRM – Customer relationship management software is expensive, but not this particular one. Zoho gives it to you for free for up to 3 employees.

Dropbox storage solution – A nifty solution for storing up to 2 GB of data for free in the cloud.

MailChimp email client – MailChimp is a free email platform that has the majority of the features you’ll find in the top dogs, but for free, up to 2,000 subscribers. A perfect platform for building a list and getting your feet wet with email marketing.

Trello – This is a project management software application that lets you keep track of your various projects on an easy to use board. A good entry level solution.

Google Analytics and Webmaster Tools – Make sure you use these! Analytics will tell you all your need to know in terms of how your site is performing and webmaster tools can help you with search engine issues. Both of these are extremely useful.

There are many more free tools available, but start with some of these, and watch your productivity soar!

How to Make Sure Your On-Page SEO is Up to Date

Check Out These 7 Tips for Better on-Page SEOSEO

Since SEO changes frequently it’s incumbent upon us to ensure we are up to date on the current state of affairs when it comes to on-page SEO for our sites.

There’s more to this than just dropping in a keyword every now and then: Google is constantly seeking ways to deliver better search results, and a byproduct of that is an environment where change is the only thing you can count on.

And so to ensure that you get off on the right footing as it regards your on-page SEO here are 7 tips you’ll want to make sure receive your full attention.

7 On-Page SEO Tips to Help Your Pages Rank Better

Title Tags and the page META Description – It’s important to get this right: Google wants to see no more than 60 characters in the title tags, and less than 160 in the META description. Try to employ your main page keyword in both, and make sure your description is one that will appeal to a visitor.

Utilize your Keywords – the right way! Don’t stuff your pages with them. In fact your primary keyword (the one in the title tag and description) should have a page density of between 1-3%.

Optimize your Image tags – Accurately tagging your image ALT tags will help your images get indexed in Google images, and could bring some direct traffic.

Internal linking – Linking to other useful pages within your own site is a strong signal to Google of not only the page’s importance, but also it’s topic, if you use your keywords effectively.

Get mobile friendly – Mobile now brings more than 50% of all traffic, so it’s not much of a surprise that starting in April 2015 Google will penalize pages that are not mobile friendly in their search results.

Privacy Policy, Contact Us, and Terms of Service – Make sure you have each one of these, and the information there is accurate and up to date. This is also a ranking signal.

Make your pages load fast! – Make sure your pages are loading as fast as possible as this is a signal that Google really looks at. Compress your imagery, and possibly even switch to better hosting if yours doesn’t get your page loaded in less than 4 seconds.

7 Ways to Make Your Social Media Efforts Pay Off

See These 7 tips for Winning with Social Mediasocial media

You probably realize that done right, social media marketing can bring around benefits you’d be hard pressed to find in any other type of online marketing. You can find a far larger audience, for less money, in less time than with any other method.

The trick is in knowing how to do it right. It’s simply not enough to create a Facebook page for your business and call it good. For you to attract the type of engaged, hungry audience wanting to hear about you and your products, there is a bit more work involved. We’ve detailed 7 great ways to get you headed toward that goal of a thriving, engaged social media customer base. It’s up to you to get it done!

7 Ways to Invigorate your Social Media Presence

Use a lot of video – Perhaps the best tool for engineering engagement on your social media is through the use of video. Whether it’s videos posted on Facebook, YouTube and even Vine, you will find a large, voracious audience for your products or service if you make interesting and compelling videos.

Engage your fans and followers – Increasingly more customers are airing their opinions about your business on social media. If you are not active here, you could be getting slammed and not even know about it! Engage, solve problems, and reach out; it’s going to pay off.

Mine Instagram and Pinterest for leads – Aside from the users being proven to much better converting visitors, they are huge social networks with a lot of promise.

Be brief on Facebook – While it’s apparent that images and videos rule on Facebook it’s also true that textdoesn’t. The average character count on a status update is just 40 characters.

Questions anyone? – A terrific way to increase engagement along with getting critical data is by asking your followers questions, and then engaging for all you’re worth.

Get increasingly Visual – If your brand hasn’t yet embraced visual content, it’s time to do so. Visuals are ReTweeted more, shared more and generally get far more clicks and engagement than any other kind of posts.

Curate and use authoritative content – You’re not tied to using your own content exclusively. Be sure and share (and Cite) authoritative content you find on the Web. Your followers and fans will thank you for this.