Some emails subject lines get far more opens that others. The purpose of the subject line is to get the email opened, nothing more. Making promises we can’t keep, or being overly sensational will cause antipathy and produce unsubscribes.
Your job is to know which these are and use them and resist the urge to get clever and try and use clickbait and other tactics that may actually work against you. It’s much better to deal in truth, and utilize proven subject line types that employ sound principles to get your emails opened. Listed below are 7 of the top opened types of email subject lines.
7 Types of email subject lines that get clicked!
Emphasize Benefits: You need to tell the reader what they get out of this: everyone wants to know this. Injecting a solid benefit in your subject line, usually with an implied promise of some sort will work wonders for your open rates. One example could be “Create a second income stream in less than 30 days!”
Ask Questions: By doing so you’re begging a response that often gets answered by them opening the email to find the answer. “Do you really have time to do all this work yourself?”
How-To: Information is golden, and assuming your audience is the least bit interested in your subject, many will want to find out “How to make a Killer Bacon Omelette in 7 Minutes and 15 Seconds!”
Targeted your audience: Knowing exactly who you are talking to helps increase open rates by hitting the particular interests they have. “Only open if you’re a frequent traveler tired of all the standing in lines!”
Use Lists and Tips: Providing quick research for people is a proven winner, and will get you great open rates. “7 Tips and Tricks for Ditching Your Lousy Job”
Superlatives: “Fastest”, “Easiest” and “Best” when used in your emails are among the most opened subject lines you’ll find. Nobody wants to spend time separating the wheat from the chaff.
Answers: Frequently email subject lines that provide answers for common questions in your market are top openers. “10 Reasons Why You Aren’t Getting Paid What You’re Worth!”
Try using some of these types of subject lines and see your open rates soar!