None of us needed Cisco Systems to tell us that by 2017 consumer web traffic will be 69 percent video based. We can see that, as all of us are seemingly hooked on watching internet video.
Since human beings process visual media 66,000 times faster than text, it should be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they don’t have a clue as to which types of videos to make, and for what purpose.
To help with that, we’ve come up with 7 ways your business can use videos effectively.
7 Types of Videos your Business Can Use
Product Demo – Recording a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are introducing a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Product Tutorials – In-depth tutorials are a consumer’s delight, especially when your products are a challenge to some not technically oriented. These can also be used in lead generation through YouTube.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward supplying the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.
Tips and How to’s – Videos showing tips and advice on related aspects of your business will help you grow in authority and traffic.
Expert Interviews – If you know or can meet up with a thought leader or influencer in your market, it can be a win-win for the both of you. You get an expert interview in your market, and they get exposed to a new audience.
Webinar and Event Invites – Using a video to invite prospects to an upcoming webinar or live event is terrific when delivered through a video. Don’t be afraid to be a little outrageous or innovative here!