About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money. He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business. Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System. The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries. The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market. Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

How Fixing This One Thing On Your Site Can Get You More Traffic and Leads

In this short video I am going to show you how fixing this one thing on your site can get you more traffic and leads.  Sometimes it’s simple little fixes like this that can lead to big changes.  (Small hinges swing big doors they say).

Click The Play Button Below To Learn How Making Your Site HTTPS Will Help You Get More Leads

You Need a Secure Website To Get More Customers

Having a Secure website will flat out help you rank better in Google, give a better search experience for people looking at your website, and you are more likely to convert more website visitors into customers.

If you have a website I recommend talking to your webmaster and getting a SSL Certificate.

If you don’t have a webmaster and you host and manage your website yourself it is pretty easy to get fixed.  Check out the steps below for the basic overview and what I’d recommend is simply calling the support phone number for your web host or getting on Live Chat with them to get that solved.

Setting up HTTPS on your website is very easy, just follow these 5 simple steps:

  1. Host with a dedicated IP address
  2. Buy a certificate
  3. Activate the certificate
  4. Install the certificate
  5. Update your site to use HTTPS

Here’s an article that may help you if you are a do it your-selfer.

Don’t Have a Website Yet?

You do know what year it is right???  ;-)

Seriously though, if you don’t have a website at all then you need to get that solved as I can guarantee you that you are missing out on leads for your business by not having one.

Set up a time to speak with me and I can show you how to get a HTTPS site / landing page that will attract leads and customers for you.

I hope that helps!

Kyle Battis signature

 

NH Strategic Marketing

Has Your Facebook Fan Page Become a Dead Zone?!

It’s frightening how many Facebook Fan Pages for Businesses that I see that are ‘dead zones’ with absolutely NO sign of life.

I’ll admit, not all businesses have the most ‘social’ subject matters BUT that doesn’t mean you can’t breathe a little life into your Dead fan page.

There are a lot of reasons you should resurrect your Fan Page if it has gone cold – here are just a few:  

1.  Your customers are there every day – almost ½ of ALL Facebook users login EVERY day. Average time spent on Facebook every day = 18 minutes.  If you think your customers are different you’re wrong.  72% of online adults visit Facebook at least once a month.  By being visible on Facebook and Instagram where they spend time you have a chance of getting in front of them and getting them over to you.

2.  It can help your Search Engine Rankings – Google is looking at ‘social signals’ and has been for a while in its ranking algorithm so regularly updating your Facebook Fan Page (I’d recommend at least 2-3 times a week at least) is a good idea.  Link back to your Website / Blog for added SEO mojo.  This will help drive traffic to your site and contribute to generating more leads for your business.

3.  Different Types of Facebook Ads – No matter what kind of business you run I believe you should be running Facebook ads.  78% of all Internet traffic comes from two websites (Google and Facebook).  By running some Facebook ads on a regular basis, even if its just a $1/day FB ad can help drive some of that traffic your way.

For some small businesses just a simple testimonial ad (where we share a great photo and a testimonial from a happy customer) can go a long way in driving some low cost, quality traffic to your site (this works great as a Remarketing ad especially if you are running Google Ads too as we can cookie those people who see your site and landing page and stay top of mind to them on Facebook).  Facebook has been stepping up their game with advertising, especially for local based businesses.

Facebook Remarketing Ads are a MUST in my humble opinion (you can show ads to people who have already visited YOUR website so you can stay top of mind, drive more sales, and keep them coming back).  This is the most targeted advertising you can do.  With this ad unity you can have LOTS of people see your ads for very minimal expense.

Also, Facebook has Local Awareness Ads’, which allow you to target users within 1 mile of your business.

On top of that, Offer ads have been working very well for Retail businesses and with these you can directly track how many people come in to redeem your Offer.

There you have it.

3 Reasons why you should be posting on your Facebook Fan Page.

Contact me to see how we can help you get these going for your business.

To your success,

Kyle Battis signature

Kyle Battis
President
NH Strategic Marketing

 

 

5 TIPS TO BE MORE VISIBLE IN GOOGLE

Here are 5 tips to be more visible in Google.  This will help your business stand out in Google and show up when prospective customers are searching for a business like yours.

#1. CLAIM THE GOOGLE BUSINESS PAGE LISTING FOR YOUR BUSINESS – This is Free, fast, relatively easy to do, yet many businesses have never done this. If you want to show up in the Google Maps listings (you definitely want to) then you need to claim your business by following the simple instructions here. Most often Google will mail a postcard with a Pin code to your business address and you need to enter it to prove to Google it’s your business. (Note: My team and I can help you with this).

#2. GET CUSTOMER REVIEWS – We are all programmed to look at what others have said about your business online. It’s one of the first things we do when looking up a business.

Once your have claimed your page you will want to start asking your customers “How did we do?” The ones that are happy I highly recommend asking that they share that same feedback on your Google page. You have to keep asking all the time to get reviews. Your first milestone should be to get 5 good reviews as fast as possible. Once you get 5 you will get a star rating in Google which will make you stand out even more. Then keep asking your customers and aim to get more than all your local competitors. It will help, trust me… Never stop getting reviews – you can never have enough great reviews. (If you get value from what I’m sharing I’d appreciate you Googling “NH Strategic Marketing” and hooking me up) ;-)

#3. GET YOUR N.A.P. INFORMATION “MATCHY MATCHY” – Now that your Google Business page has been claimed and the information optimized, you should then continue to help Google out by making the N.A.P. information (business NAME, ADDRESS, and PHONE NUMBER) match what is on your Google biz page. You will be able to help Google help you by making sure all your business information is all “Matchy Matchy” across the inter webs. I can help you see where your business is right now by running a free report for your business.

#4. FIX YOUR WEBSITE – You do have a website for your business right? Ok phew… Now make sure it’s Mobile friendly. More than 60% + of all Internet traffic is from people on Smart phones so if your site sucks on Mobile you need to get that fixed. In this day and age you have to think MOBILE. Chances are you may be reading this on a Mobile phone – am I right? ;-)

***If you don’t have a website don’t worry Google has a super fast and easy way to get your business online with a website. I can tell you more about that.

#5. INVEST IN GROWTH – Ok if you have all of the above done, you have a marketing budget, and your business meets certain criteria you could be a good candidate for Google AdWords. It’s a great way to grow your business by paying Google for even more exposure. Google AdWords isn’t for all businesses but I’ve had the privilege of helping many small businesses get less small through well-crafted Google AdWords campaigns.

Hopefully you found these 5 tips helpful – If you want to chat and see if my team and I can help grow your business go to this link and you can book a quick 15-minute call with me to discuss: –> Click Here To Book a Call

Best regards,

Kyle Battis
NH Strategic Marketing

PS – If you are a business owner and DON’T have a Google business page or website you should absolutely contact me so we can help you get this fixed.

3 Three Pillars of Business

One of my mentors recently talked about a concept called “The 3 Pillars of Business” and I wanted to share a take away I had on it (one that I hope will help you find more success in your own business).

Here is the concept in a nutshell:  EVERY business has 3 Pillars to it and ALL must be strong in order for you business to be successful.

Makes sense right?

Here are the 3 Pillars of Business: 

1.  Prospecting / Marketing

2.  Sales

3.  Fulfillment

Let me break these down for you.  (And, after a quick breakdown, I’ll share a very important idea for you)…

PILLAR 1 – Prospecting / Marketing is how people find out about your business.

It could be word of mouth, going door to door, advertising on Google, etc.

Some methods are better than others, some are scaleable, and ideally they don’t require you doing manual labor to get more people attracted to your business.   

(Most of my clients are too busy to be doing manual prospecting because they are serious about growth).

PILLAR 2 – Sales

Next up is Sales.

Once somebody finds out about your business you then have to convince them that YOU are the right person to hire to help them.

(Having a good answer to the question “Why should I do business with you over somebody else?” really helps with this).  No need to be a slick sales guy either, real sales is about helping people, not tricking them into something they don’t want and will regret.

(Hint:  having a strong marketing / prospecting pillar helps make sales a heck of a lot easier as you have a steady steam of new and interested prospects attracted to your business every week).

PILLAR 3 – Fulfillment

Finally there is the pillar of Fulfillment.

This is simply what you DO for your customers or clients.  (Ie. Landscaping, lawn maintenance, etc).

Having the proper equipment to do a good job is necessary and having the SKILL of doing a great job at fulfillment is, of course, vitally important (so your happy customers will want to refer even more customers to you).

So,

Let me ask you – which Pillar is your Strongest Pillar?

Are you good at sales?

Are you great at your trade and deliver an excellent product?

Alright, so those are the 3 Pillars BUT here is a BIG question to ask yourself seriously:

Here’s the BIG question….

-> Which Pillar is the WEAKEST Pillar in your business?  <-

Are you weak in attracting New people to your business?

Are you not good at closing new prospective leads into customers?     

Are you not strong in delivering a quality product or service?

An interesting exercise is to rate your business on a scale of 1 to 10 for EACH pillar (1 is the weakest, 10 is the strongest).    

BE HONEST….

Rate yourself on this scale and if you see if have one pillar where you are weakest.

It’s been said that you’re only as strong as the weakest link in your chain and the same is true of these pillars.

If your business is propped up on two solid pillars and one really weak one what do you think that means for your overall business success?

Typically there is one Pillar where you need to focus on strengthening in order to bring your business to another level.

A smart business mentor of mine once advised his students to “Focus on the problem that is.”

I can’t tell you how many landscapers I have talked with that will go invest in getting a brand new riding lawnmower, buy a new truck, but they have ZERO new leads for their business coming in each and every week, not to mention having no idea where their next job is coming from…

They are investing in things that won’t help strengthen the weakest pillar in their business.

The new mower and new truck WON’T solve “the problem that is” for your business if no one knows you’re alive and can help them solve their landscaping needs.

Look, if you’re not good at the Fulfillment Pillar I’m not the guy to talk to…

BUT….

If you aren’t getting a steady flow of new leads to your business each and every month then you should probably reach out to me for a consultation.

To your success,

Kyle Battis
NH Strategic Marketing

3 Ways To OWN The Front Page of Google

own the front page of Google

One of the strategies my team and I implement for our clients is to own the front page of Google.  Just think, most home owners who need to hire someone are going to Google and doing a search there for help.  

They are clicking on the links that show up on the front page…  

If you’re NOT on the front page, guess what, you’re not going to get calls.  

I always joke and tell my clients the best place to hide evidence of a crime is on Page 2 of Google BECAUSE NO ONE WILL EVER GO THERE!!  ;-) 

In an ideal world, you would OWN the front page for key search terms.  

You want your business represented in as many spots as possible on the front page of Google for a given keyword phrase.  

Here are a few ways you can own spots on the Front Page:  

1.  PAID GOOGLE ADS – This is by far the most effective piece of the ‘own the page’ strategy.  It is ​the fastest way to the front page of Google and is the #1 tool in our toolbox to ​attract new customers for our clients.  

For our clients we run paid lead generation campaigns we are generating 30-90 leads a month just from the paid ads (depends on the budget and their goals).  ​​

There are many mistakes people make when trying to run Google Ads for themeselves (driving to their website instead of a high-converting landing page, trying to ‘set it and forget it’ with their AdWords, and more).  

​​If you really want results from Google AdWords then ​​​​​you must do it the right way… Let
me know if you want to talk and I can share some insights.  ​​

2.  GOOGLE MAPS RESULTS – This is also a great way to get leads from the front page of Google but, only 3 businesses will show up in the Google Maps search results.  If you want to show up in this section of the page then a few things need to happen:  

A.  You have to let Google know your business exists (I see SOOO many businesses that have never even claimed their page).  Guess what?  If you don’t claim your Google Business page Google will NOT show you on the front page ever. 

B.  Optimize Your Google Listing – There are a few tricks we have up our sleeve to optimize a Google listing and if you want to show up in the search results ensuring your listing is fully maxed out, you have good photos uploaded, a good description, property categories, to name a few completed.  

C.  ​​Update your business information across the Internet so Google is more likely to show you in the ​​​​search results.  There are hundreds of websites across the Internet that list small businesses and Google relies on many of these to verify their own search results. 

​​Getting your business listing info synced across the Internet is essential if you want to show up in the search results. (We have a service that can help with this).  

D.  Get Customer Reviews – Once you’ve done the steps above, now you need to do great work, take care of your customers, and then ask them for their feedback.  When they say that you did great invite them to leave a Review for you.  

Online reviews are the NEW word of mouth marketing.  

HINT:  Google also looks at the reviews people post and you may be more likely to show up in certain keyword searches because of the feedback from your customers. 


3.  WEBSITE RESULTS – ​​​​​​​​​ ​​​​
​​​​​​​Finally towards the bottom of the page are the organic search results usually displaying websites that rank for certain keyword terms.  While this can take a long time to rank for you can get decent traffic from this approach.  

​​Having a well-built website with good content can go a long way to helping attract more clients.  A big mistake I see a lot of people making is building their own site on WIX or Godaddy and thinking that it will rank well in Google.  

Nope….

If you want your website to actually show up in Google it’s not just making a site that looks good.  What is ‘under the hood’ matters a LOT.  

My team and I don’t build websites but there is a way to get a site made quickly and inexpensively that Google does approve of (reply to this if you want to learn more about that). 

There you have it…

Those are 3 ways you can ‘Own the Page’ in Google.  

​​The paid ads are our preferred method followed by the Google Maps results.  If you need help with those just contact me and we can schedule a time to chat.  

Hope to talk with you soon!

Kyle Battis
NH Strategic Marketing


PS – What are your thoughts on this?  Is your business showing up one the front page of Google when people search for keywords related to what you do?  If not contact us and let’s chat.  

Boost Website Traffic And Capture More Leads Using These Techniques for Promoting Your Posts on Facebook

Facebook Promotion

If you want more customers calling to give you money then promoting your blog posts on Facebook is one of the most cost-effective, efficient and smart strategies you can use to drive traffic back to your website.  In this post I will share how to drive traffic to your website using Facebook.

When they visit your website you have a chance to convert that prospect into a lead and then that lead into a customer. Let’s dig in…

First of all, Facebook audiences are huge! 68% of Americans use a Facebook account regularly, which equals nearly 220 million people. Facebook also remains the most-used mobile app. 81% of devices have it installed.

And, since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, Facebook represents one of the best chances you have at getting views, shares, likes and new followers for your business.

If you’re a business owner wondering how to drive traffic to your blog using Facebook, here are eight airtight strategies you can use to get maximum visibility and a higher rate of readers with each post.

Make It a Habit to Share Every Post You Write On Your Social Media

promote your facebook posts

Make sharing every single post you create for your blog a habit. People are more likely to keep up with your content on the social platforms they already use compared to obsessively checking your blog page.

Consider each Facebook share as important as the blog itself. Think of the Facebook post as your store window. You want it to be enticing enough that people really want to go inside and see what else there is. You also want it to be intriguing enough that people who are just window shopping still remember your display and maybe even mention it through word of mouth.

Keep in mind that Google SEO best practices suggest not sharing each and every piece of new content you create. However, this rule likely applies to larger publishers who put out dozens if not hundreds of new blog articles a day.  Most of my small business clients don’t publish anywhere near that much content.  If you only publish 1-2 posts week, you won’t be anywhere near the over-promotion threshold.

With that said, if you are publishing new blogs multiple times a week, consider limiting the number of times you share your content. Pick just the juiciest ones to show the world.

If You Write They Will Not Come – Boost Your Post With Paid Facebook Advertising

Remember that movie “Field of Dreams?”  In the movie Kevin Costner created a baseball stadium in his back yard and baseball players and fans flocked to his newly built stadium to watch.  That DOESN’T happen when you or your team write a blog post on your website.

It’s a sad reality, but Facebook has been trending towards pay-to-play for years now. Organic reach for business page posts has plummeted over the past few years.

Even worse, Facebook recently announced changes that mean it’s even less likely that audiences will see your blog posts compared to content from their friends and family. Gee thanks Mark!

Mark Zukerberg Facebook

But the good news is that Facebook’s options for “boosting” your post with an ad budget are truly amazing. Not only do you have razor-fine control over how much you spend, but you can also target specific user traits and demographics.

With just a limited budget per day, you can earn spots on the news feeds of people who will be most likely to consider your content interesting.  I would recommend boosting for at least 3-7 days and putting a decent budget behind it.

If, for instance, let’s say you’re a Landscaper in Austin Texas and you create a blog post about “3 Trends In Outdoor Kitchens,” you can manually target people living in Austin, Round Rock and other cities nearby. You can even select particular age ranges, allowing you to target homeowners that make a great income and can likely afford your services.

Consider boosting a few of your most popular blogs each month as you start out and then move toward consistently promoting a higher ratio to get your posts the attention they deserve.

Think Mobile First

As we mentioned in the intro, if people are seeing your content on Facebook, they’re most likely viewing it on mobile. Make sure your post is optimized for smaller mobile screens, including limiting the amount of text you use in paragraph form.

Also, make sure any image you use doesn’t have tiny details that require zooming in. For instance, don’t share your entire infographic in a thumbnail size; crop out part of it and share that instead.

Most importantly, ensure your blog site itself is responsive and mobile optimized. If people click to read an article they see on Facebook and end up on a messy site, most will back out immediately and not bother reading the article in full.

Make Sure You’re Writing Great Headlines

online marketing headlines

80% of people who see your post shared on Facebook won’t get past the headline. Some will keep scrolling and not bother clicking or reading.

Others will start reacting to the post based on the headline alone. We’ve all seen it happen, and for your blog this can actually be a good thing. Great headlines have a way of getting people talking. While it’s frustrating to hear commentary from people who clearly haven’t read the article, the whole point of posting on Facebook is getting engagement.

The key is to write good enough titles so that people who actually read have an incentive to dig further.

Most importantly, look to your own data for feedback on headline quality. Posts that have a low click-through rate clearly show that the headline wasn’t enticing enough. Posts with a high click or engagement rate did a good job at getting attention.

Learn lessons from past successes and failures and adjust accordingly.

Use Facebook’s Text Space to Your Advantage

Every Facebook post you create with a link has room for additional text on the Facebook post itself.

Don’t neglect the importance of the space Facebook gives you above the link! A lot of people will read that immediately after seeing the photo.  The photo draws their eye as they are scanning through their newsfeed with their thumb and THEN they read the text IF the photo caught their attention.

The text you add to your posts can lend context, provide a brief summary or reveal key benefits.

Just remember that the maximum amount of content people can see without expanding is 480 characters. Avoid using chunks of text to get your point across. Try to be descriptive yet brief. Use any hashtags or cross-tags to other pages that are relevant to signal boost your post even further. Maybe even consider using emojis😁!

Attach Great Images to Your Blogs

Facebook posts with images get three times more engagement, which is why most posts you see from brands now include some sort of image.

Images catch our attention, and they can also begin to tell the story behind your blog. With the right image, you can elicit emotion from your audiences before they even read a single word. Once they’ve been engaged in this way, your audience will be more likely to read the actual post.

Make images as relevant as possible to the content of your posts, though. Don’t just use an image because it’s eye-catching.

Also, limit the use of text within your image. A spare amount of text can be great, but too much can prevent your boosted posts from running. Check out Facebook’s own image guidelines for more details on what they do and don’t want.

Yet Another Reason To Write Good Content And Share It On Facebook With Your Target Audience

sales and marketing funnel

One important reason to share good content on social media is to create awareness of your business.  If you are smart you will have Google and Facebook Remarketing code (pixels) placed on your website so when people see your blog post and click to visit your website you can “capture” those people who took action and THEN re-market to them with ads to take the next step and contact you.

It goes like this:  

  1.  They see your blog post in their Facebook newsfeed
  2.  The image and title catches their attention so they click to read it
  3.  Because you were smart and listened to wise old Kyle, you had installed your Google and Facebook tracking pixels so when that person visited your site they get ‘cookied’
  4.  Now, you can target that person, who, demonstrated with their behavior that they were somewhat interested in your business
  5. You create ads that show to just those people who visited your website to take the next step down the sales and marketing funnel. (ie. Free consultation, Free Quote, Free Strategy Session, etc).

The bottom line is that properly constructed blog posts can get people visiting your site to read your content and the right people who do will see your ads on other sites and take the next step down the funnel and contact you.

Pay Attention to Facebook Insights Data, and It Will Show You How to Drive Traffic to Your Blog Using Facebook

At the end of the day, your own data is the best asset you have when trying to learn how to drive traffic to your blog using Facebook.  As an Admin of your own Facebook page you get access to some cool insights that will show what posts were interesting to your audience and which ones weren’t.  Take notes on what works and what doesn’t, especially when it comes to what times you post and how frequently.

Finally, make sure that the content you create is absolutely worth reading! Offer value, relevance and genuine quality to your readers. Otherwise, they may not want to click no matter how enticing the preview looks. You know the saying, “Fool me once, shame on you. Fool me eight or more times….”

Curious how to get even more traffic to your website so you can grow your business?  I’m here to help if you want to talk.

50+ Eye-Opening Video Marketing Statistics for Small Business Owners in 2018

Today I have some really interesting small business video marketing statistics to share.  The internet is quickly reaching a point where small business owners need to embrace video marketing in order to survive. In just a few years, ignoring video content will be on par with not having a business website.

To explain why this will be the case, we’ll let the small business video marketing statistics do the talking.

Consider the following eye-opening statistics when weighing your options for incorporating video content in the year ahead.

 

The Unstoppable Popularity of Online Video

Video marketing 2018

The first concept worth grasping is just how dominant of a media form video has become in the past few years. Thanks to our handy mobile devices, we can consume video anywhere at any time. Increasing bandwidth also makes video more viable than it’s ever been in years past.  I must admit, I watch quite a few different pieces of video content every day on sites like Facebook.

By looking at the following statistics, you can see just how high the demand is for video.

  • Video made up 73% of global internet traffic in 2016; Cisco predicts it will make up 82% by 2021 (Cisco)
  • By 2021, the equivalent of 5 million years of video content will be watched every month (Cisco)
  • Live video will grow 15x by 2021, making up 13% of all internet traffic (Cisco)
  • In 2015, US adults spent an hour and 16 minutes of every day watching video online (eMarketer)
  • 69% of people worldwide watch video online, but 86% of those 18-26 do (eMarketer)
  • 71% of teens 13-18 say they watch mobile video (eMarketer)
  • The average person spends around 30 minutes watching video on their smartphones every day (Quartz)
  • Mobile video use grew 35% in 2017 (The Drum)
  • 55% of people watch a video online every single day (Forbes)

 

Social Media Is Driving Digital Video Consumption in Huge Ways

As I alluded to already, the big winners on the video scene are clearly social media platforms like Facebook and Instagram.  Youtube is huge of course but social apps take up the majority of our online time. They’ve also been driving huge growth in our video consumption, especially Facebook video.

  • Youtube is the second-most popular mobile app; 71% of all mobile users have it installed (recode)
  • Youtube claims that mobile video consumption increases 100% each year (Forbes)
  • 300 hours worth of video content are uploaded to Youtube every minute (Statistic Brain)
  • 8 billion videos — equal to 100 million hours worth of content — are watched on Facebook daily (Social Media Today)
  • 500 million people watch video on Facebook each day (Forbes)
  • Snapchat users watch 10 billion videos every day (Social Media Today)
  • Over 500 million hours of video are watched on Youtube every day (Social Media Today)
  • Twitter’s video views grew 220x between 2014 and 2015 (Social Media Today)
  • 45% of people say they watch over an hour of video on Facebook or YouTube every week (WordStream)
  • People upload more video content in 30 days than what has been created by major US TV networks in the past 30 years (WordStream)
  • 92% of people who watch mobile video say they share videos with others (Forbes)
  • Video content on social media generates 1200% more shares than text content and image content combined (Forbes)
  • Since most videos autoplay on mute, and many people browse Facebook in a public setting, 85% of Facebook videos are watched without sound (Digiday)

 

Digital Video’s Effectiveness, and How Much People Prefer It to Other Content (HINT = It’s VERY Popular!)

Mobile digital viewing

As a result of our ravenous video consumption habits, people have come to expect a larger portion of content created to be video. When people do see video content being offered, they respond in favorable ways by engaging more readily. They are also more likely to convert to the next stage of a purchase after watching branded video content.

  • 4x as many people would prefer to watch a video about a product rather than read about it (Social Media Today)
  • When making a purchase decision, 4 in 5 millennials look for video content as a form of research (Social Media Today)
  • 70% of millennials say they’re likely to watch a branded video while shopping for products online (Social Media Today)
  • 96% of video viewers say they find video content useful when weighing a purchase decision (Vidyard)
  • 75% of executives say they watch branded videos related to their job at least once a week, and 65% end up visiting the website of the brand after viewing (Vidyard)
  • People are 10x more likely to engage with and share a post if it includes a video (Vidyard)
  • 43% of people say they want to see more video content from marketers (Hubspot)
  • Half of internet users say they search for videos related to a product or service before visiting a brick and mortar store (Vidyard)
  • One in four consumers say they lose interest in a business if it doesn’t have video content for them to watch (Vidyard)
  • When asked about the type of marketing asset they’d like to see more of from brands, North American consumers ranked video #1 (Vidyard)
  • 59% of consumers say video footage of testimonials help them decide whether they want to buy from a company (Vidyard)
  • Over a third of video viewers watch the video in its entirety (Hubspot)
  • 80% of consumers remember a video they’ve watched in the past month (Forbes)

 

Creating Video Content Leads to Higher ROI for Marketing Campaigns

online video marketing

Since people are eager to watch videos, and videos can be highly effective branding or selling tools, creating video assets can pay for itself in significant ways. By converting more people, earning more leads and reinforcing other marketing campaigns, video content helps business owners achieve better ROI.

  • Adding a video to a landing page can increase conversion rates by 80%.  This one is BIG for us as many of our clients use paid advertising campaigns and this can help drive more sales and conversions.  (Forbes)
  • Companies that create video content earn 41% more traffic from search engine results than those that don’t (Forbes)
  • Marketers using video earn 66% more qualified leads every year and earn a 54% higher lift in brand awareness (Optinmonster)
  • 5% of small business owners and marketers get positive results from their video content campaigns (Optinmonster)
  • 83% of business professionals using video assert that it gives them good ROI (Dreamgrow)
  • 82% of businesses consider video a key part of their marketing strategy (Optinmonster)
  • 97% of businesses that create explainer videos feel that leads understand their business better after viewing (Optinmonster)
  • 81% of businesses say that video has helped them effectively increase sales (Optinmonster)
  • Using embedded video on your website makes you 53% more likely to show up on the first page of search results (Dreamgrow)
  • 61% of all businesses now use video content (Dreamgrow)
  • Video spending increased 53% in 2016, and mobile video spending increased a staggering 145% (AdAge)
  • Mobile video ad spending is predicted to surpass desktop video ad spending in 2018 (recode)
  • 67% of marketers run video ads on YouTube, and 51% use Facebook video ads (eMarketer)
  • 83% of marketers say they are “confident” that their Facebook video ads will help them earn more purchases (eMarketer)

 

The Power and Potential of Live Video Marketing Is Growing

For our final set of small business video marketing statistics, consider the power of live video marketing. Since Facebook and other platforms launched the ability to stream video live a few years ago, the format has taken off. Consumers adore live video for its immediacy and exclusive feeling. If you’re not watching the video live, you missed out.

Marketers have been using this enthusiasm for live video to their advantage, helping them earn engagement and get conversions.

  • People spend 3x more watching Facebook Live videos, on average, compared to a typical Facebook video (Facebook)
  • Live videos earn 10x the amount of comments compared to pre-recorded videos (Facebook)
  • 81% of people watched more live video in 2016 than 2015 (livestream)
  • 80% of people would rather watch a live video stream from a business than read its blog (livestream)
  • 87% of people want to watch more behind the scenes video content (livestream)
  • 67% of viewers say overall quality is the most important component of a live video stream (livestream)
  • 36% of internet users have watched a live video, but 63% of millennials have, and 42% have created their own live video stream (eMarketer)
  • The live streaming platform Twitch has 665 million viewers — a bigger audience than subscribers to HBO, Netflix, and ESPN streaming services combined (The Motley Fool)
  • Streaming service Twitch achieved a record 737,000 concurrent viewers in Q3 2017 (The Motley Fool)

 

Let These Small Business Video Marketing Statistics Inspire You to Create More in 2018

Video content, and especially live video, is set to grow and grow in the years ahead. Modifying your strategy and investing in video will therefore only pay bigger dividends. As you improve and audiences grow, you can achieve your marketing goals more easily than ever before while enhancing the performance of your other marketing channels.

Now that’s something worth watching!  (Sorry for being corny but I had to do it).  ;-)

PS – If you’d like to see how some of these online video marketing ideas can fit into your overall digital marketing plan let’s talk.

2018 Digital Marketing Preparation Checklist

2018 Digital Marketing ChecklistAt this time of year the minds’ of many business owners turn to planning and preparing to make the new year their best yet.

The new year has arrived ready or not. I wanted to make your life a little easier so here is a 2018 Digital Marketing Preparation Checklist you can begin working on now to meet the demands you’ll face early this year.

To put yourself in the best possible position for 2018 you want to make sure you have these items covered as soon as possible (let me know if you have questions on any of those and I will be happy to help).

2018 Digital Marketing Preparation Checklist

Your Website

  • Update your site’s copyright to reflect at the very least the current year ( e.g., © 2018).  There is nothing worse than looking at your website and seeing 2012 on it.  That’s a red flag to site visitors and will make them want to hit the back button quickly.
  • Page by Page Site Audit – Is your site content up to date?  Are all of your services listed?  Is the information accurate?  Give your site a thorough once over and make some updates and changes if needed.
  • Mobile Responsive – Yes or No?  We are living in a “mobile first” world (meaning that we as business owners need to look at our website first from the view of Mobile phone THEN from a laptop or desktop computer.  If your website doesn’t automatically change and edit to fit the size of the screen it is on then it’s time to get that fixed.

Online Presence and Reputation

  • Check your online reputation with the “Google Test” – One of the first things I ALWAYS do when looking at a small business is to “Google” their business name.   I look to see if they have their profiles set up on Google Business, Facebook, etc.  I also look to see if they have reviews and what their overall star rating is on each of the platforms that their customers can leave reviews for them.
  • Accelerate Your Online Review Strategy

Content Plan

▪ Develop new content that can be based on monthly themes throughout the year. There are many industry “weeks” or “months” that you can find using a search engine, e.g., Manufacturing Week is the first week of October. Provide tips or how to for those industries you support.
▪ Create short videos you can share on your website. For example, ask staff what their top 3 craziest tax-related questions have ever been. Video tape their responses. For months featuring parents, ask staff what was the best advice their “insert parent title” ever gave them or that they wished they’d listened to.
▪ Infographics are very popular on visual platforms and blogs and are great for social sharing. Consider creating a few of those highlighting business tips you’d provide to clients, such as how long do you keep business financial documents, or when should you consider exit planning?
▪ Downloadable content is great for lead generation. An easy way to create this is to take your best blogs in a topic area, such as real estate, and combine them in to a photo-filled ebook. Then create a landing page requiring at least an email address to download the ebook. Finally, add the names to your monthly newsletter to help increase leads.
▪ Build an enewsletter. If you don’t have an email newsletter, and one that is mobile ready, now is the time. There are many tools you can use to create newsletters, including MailChimp and Constant Contact. There are also services you can buy that will distribute a monthly newsletter for you.
▪ Collect company culture images. Company culture images also make for great social sharing content. This is most effectively used on platforms like Facebook, Instagram, and SnapChat; but can also be made into moving collages for video, which could be added to a YouTube channel.
▪ Prepare webinar or podcast content that may be recorded and distributed throughout the year. Make the more important information a paid service to help generate income for your firm.
Print Materials
▪ Determine if outdates materials, such as a company brochure, should be redesigned and printed. Or, should you opt for an electronic version that can be updated easier and cost less?
▪ Revisit previous, successful print campaigns and consider doing them again to the same audience or in a different region to help generate new leads.
▪ Identify those items that could come off the print-materials plan, such as printed newsletters that are mailed. Rather survey your clients letting them know you will be distributing an electronic version and have them sign up via email address or opt-out. If you give them a print option, they may still take it, which doesn’t alleviate the cost.
Event Planning
▪ Pinpoint events you plan to host, co-host, sponsor, or speak at. Begin developing the marketing plans around each event. Best-practice tip: Take the event launch data and back up about 10-12 weeks. That’s when the promotion period should begin.
Social Media
▪ Update your social media profiles with current, trending hashtags, location information if it’s changed, and any new keywords your firm may be using, e.g., you’re now offering a new service or will be in 2018.
▪ Change company header and profile images to reflect something about your firm. The profile can still be your logo, but represented in a fresh way.
▪ Research hashtags associated with our service lines. Make a chart of them and focus on using them throughout the year. Remember to conduct social listening activities too so your brand name isn’t associated with a negative hashtag or trend.
▪ Develop a social media theme for each month that focuses on driving leads toward your new landing pages.
▪ Add other social media posts that focus on company culture, corporate governance, and other important topics your clients need to know.
▪ Collect a list of quotes that reflect your firm’s mission, such as “To keep a customer demands as much skill as to win one.” – American Proverb. These posts can use a graphic and then posted on your social platforms. Canva.com is a great resource for this.
▪ Write and schedule social media posts head of time, but monitor activity, engagement, comments, shares, etc.
▪ Obtain monthly social media analytics reports so you can track progress and adjust if something’s not working.

Lead Generation

 

Now that you have the checklist, it’s time to get to work. Which are will you tackle first?

How Small Businesses Can Create High Quality Video To Market On YouTube, Google, and Facebook

How Small Businesses Can Create High Quality Video To Market On YouTube, Google, and Facebook

POP QUIZ: What is the 2nd BIGGEST Search Engine Online??

Watch this video to find out AND learn a simple marketing tool to promote your business online.

No doubt, know that Google is the number one search engine in the world.
Do you know what #2 is?
“Bing!”
Nope.
The answer is YouTube.
People are consuming video more than ANY OTHER form of content, which has created huge opportunity for small businesses

Think of YouTube as the TV advertising of the internet. But unlike TV, you can target specific groups of people in specific geographic areas.

“But Kyle, I’m a small business who can’t afford to get a TV quality commercial produced for them.”

Ahh, but what if I told you there was a MUCH easier and WAY MORE affordable way?

Take your phone out and search for the YouTube Director app. It’s free!

YouTube Director makes it super easy for just about anyone with a phone to create a really nicely done video for their business. It walks you through each step, tells you what kind of shot you need and makes the editing process a breeze!

Here’s where you can learn more about this FREE App and download it:
https://www.youtube.com/yt/advertise/make-video-ads.html

Hope that helps!!

Kyle Battis
NH Strategic Marketing​
www.NHStrategicMarketing.com

PS – Once you have a video let’s chat about how we can help you get that pushed out to people on Google, YouTube, and Facebook!

 

Help My Business Is Showing As Permanently Closed In Google

business permanently closed“Help My Business Is Showing As Permanently Closed In Google” – That is what my former client told me this morning on the phone.  The story is this:  Over a year ago he sold his business to a bigger company who showed up with a check.  Long story short, a year later he has gone back into business because his old clients loved and missed him.

So he started up his business again at a new address, with a new phone number, BUT he had a problem.  A problem his new clientele kept asking him about.

The problem was that his business showed as “Permanently Closed” in Google

His Google Business page showed him as Out of Business and Permanently Closed.  Here is a screen shot I took today of what his page looked like.  Notice the big red bar that shows permanently closed.  Yeah, that is a customer deterrent for sure.

Keep reading to see why that is such a big issue…

Business Showing As Permanently Closed In Google

Here’s Why Having Inaccurate Google Business Listing Information Is Such A Big Issue

Did you know that 9 out of 10 people will Google your business name BEFORE they contact you?  It is a true statement.  You see no matter how people hear about your business (a referral from a friend, an online ad, seeing you in a local search) 9 out of 10 people will Google you to check out your online presence.

Just What Are Your Prospective Customers Looking For When They Google Your Business Name?

In short, here is what they want to see:

  • That you are online – if you don’t have ANY online presence that immediately makes people skeptical
  • The word on the street about your business – What other people are saying about you and your business (Reviews on Google, reviews on other sites like Yelp, Trip Advisor, Houzz, and more)
  • You Have a Website – That you have a Website, that it looks good and not like a ‘virtual dump’ (Digital Curb appeal is a real thing.  Does your website look like a run down shack or a nice shiny house that is warm, inviting, and a place you would actually want to visit?) . This graphic says it all….

  • Mobile Friendly – I should add that it is also critically important that you think “Mobile First” with your online presence.  Your website must not only look good but be Mobile Friendly (look at your business website on a smart phone.  Does your site look good on your mobile device?  Is it easy to find the phone number?  Is it ‘click to call’?  Is it easy to find hours and contact info?  This is what most people want when they look for your business on a mobile device.  Make sure you are giving them the info they need in a mobile friendly way.
  • That your business isn’t marked as Permanently Closed – This should be obvious but hey, it is not the first time I have seen this.  Google your business name to see how you show up.

How We Solved The “Permanently Closed” Issue For Him

  1.  We did some research and confirmed the problems (his Google business page showed as closed, he had inaccurate business listing information that conflicted with his true and accurate business listing information).
  2. We helped him reclaim his Google business page which was showing as Permanently Closed
  3. We helped him update his Citation Listings.  There are hundreds of website on the Internet called Citation Listings (or directory sites).  We offer a service that goes out to the hundreds of directory sites and updates his N.A.P. information (Name, Address, and Phone Number).

Here is a video I shot for you walking you through this Permanently Closed issue and how we fixed it for him.

If you have an issue with your Google Business information or Online Presence let’s have a chat.  To reach out to me click here.

To your success,

Kyle Battis signature