Choosing Between SEO and Clicks in your Title Tags and Headlines

How to Compromise Between Great Title Tags and Awesome HeadlinesBuiness SEO

There is often a tug of war going on in the struggle between optimizing your SEO title tags and the need to craft a killer headline that gets massive numbers of clicks. This is a legitimate concern, and often the answer lies in what your main purpose is for the page in the first place.

While at first blush the symbiotic relationship between title tags and headlines can seem at odds, but you have to be able to find a happy medium. Understand first that one without the other leads to failure is a good first step.

Let’s look at both needs and see where they intersect.

What goes into a good SEO title tag?

With a title tag limited to around 64 characters, you are space-challenged from the get-go. This is the amount of characters that will appear in the search results, so you have to make it count.

Remember, you want your primary page keyword in there, as close to the beginning as possible, and these days need to focus your wording towards satisfying search intent.

It’s fine if you can squeeze in another keyword without it becoming unreadable, but your words need to reflect what the searcher has in mind.

So what goes into a good page headline?

Conversely, your page headline has to entice the reader to read on, to want more information. A lot of great headlines will invoke curiosity, promise solutions, and inject emotions.

Satisfying the needs of the reader is your primary aim here, and if you can do that in a short, pithy way so much the better.

“How to write a novel in 30 days and stay married.” This is a title you might click through to read. It makes a promise, delivers urgency and hints at humor.

Finding the sweet spot

Often you’ll be confronted with a choice, and you’ll have to decide which is more important, the SEO or maximum clicks. The intersection where both come together is often quite small, and often the goal of the page comes into play, such as how you’re going to be using it. Is it a landing page destined to get mostly paid traffic, or a foundation website page that needs to rank well? Therein often lies the choice.

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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