What Are the Current Trends in Small Business Web Design

Want to Know What’s Trending in Website Design for Small Business?Web Design

If you are looking to redesign or possibly put up your first small business web site, it is a good idea to take a quick look at what is trending now as regards web design for small businesses.

Some have come about due to advances in technology, and others are just cosmetic or related to user experience. Nevertheless, judge each with an eye open as to their best uses for your particular site, and not necessarily for any buzz or good press. Even though infinite scrolling may work for Facebook doesn’t mean it’s suitable for your site.

So let’s dive right in and see what’s trending now in web design for small business in 2015.

5 Small business site design trends for 2015 That You Should Know About

Infinite scrolling – Oops, I gave it away. Infinite scrolling has become the “it” factor this year. This is where your content flows in one interrupted page. Obviously this is helpful for some social media sites like Facebook and Twitter, but for others it is a case by case affair. One advantage is that you can keep your reader engaged on a single page. One disadvantage is that moving them on to your eventual goal page can be problematic.  I don’t personally use it on all of my websites but it has its place.

Using a responsive design – Since more than half the Web’s traffic now emanates, at least originally, form a mobile device, it is simply not an option to not have a responsive web site design. You need to make sure that all visitors get the best experience you can muster, so this is less of a trend than a necessity.

A clean spare look – Lots of white space and lean blocks of text are what readers want these days, and the extra space gives your pages an uncluttered, relaxed feel. This works with the mantra of keeping things simple and direct, and leaving your visitors with fewer distractions and choices.

Play with fonts and color – Don’t feel totally constrained when it comes to fonts and color. Make a statement and paint your web canvas with the look and feel of the message you wish to convey. This doesn’t mean making large textual sections in a stylish, hard to read font, but selective use of creative fonts and colors can spice things up quite nicely.

Don’t neglect social media – Make sure your readers are able to share your content easily to their followers across the Web. Who knows if the person who wants to tweet about your post has a few hundred thousand followers who might enjoy what you have to offer too!  Its important to meet your customers where they are spending their time in this day and age.

To your success,

The NH Strategic Marketing Team


About Mike Purvis

Mike Purvis is a systems design and analysis expert. Mike spent the first part of his career in the automotive industry – becoming the lead technician and then Service Manager for a reputable Ford Dealership here in NH. From here, he learned the power of building and supporting a team, how to find problems others simply couldn’t, and first-hand how to grow a business. In his time as Service Manager, Mike led the company to achieving record highs in department revenue, customer satisfaction and even received some of the Industry’s most prestigious awards.

Mike’s drive to automate, and systematize things, coupled with his strong interest in technology and marketing led him to the internet. Close to a decade ago, Mike started working with a small team to build online systems that served the specific needs he saw in regards to online traffic and lead generation. The successes of these early projects led him to startup his first company and dedicate himself to using the Internet to helping other people.

Since that time, Mike has worked with an extensive array of entrepreneurs in markets ranging anywhere from music and instruments, traffic and lead generation, and yes… even hypnosis. Working in such a diverse group of markets gives Mike unique insight into what works, and what doesn’t online.

In the last decade, Mike has managed teams ranging from 2 to 20 highly skilled individuals, and has built systems and marketing funnels responsible for millions of dollars in sales. He has an incredibly strong, often commented on, work ethic and an uncanny ability to get even the most complex projects done on-time, every time – never sacrificing quality for speed.

Mike is an expert in preparing to enter new markets, and outlining exactly what’s required to overtake strong competition in the online space. He’s often known for seeing problems with online systems that nobody else even realized existed – almost always resulting in increased sales, leads and overall success of a marketing campaign.

Mike is also an AdWords Certified Individual, and has designed, managed and honed campaigns for 5 million dollar plus companies, resulting in profitable traffic in difficult markets where others had failed.

Mike was born, raised and currently lives right here in NH with his Wife and Son, and an interesting array of pets including; a dog, a guinea pig, a highly spirited cat, a mini donkey and a mini horse.

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