Have you ever heard of Dollar Shave Club? I first learned about from a post on Facebook shared by a friend of mine about a year ago. Wow what an impressive Social Campaign they created!!
I instantly LOVED the video and the “Big Idea” of inexpensive but great razors sent to my house each month. I signed up that day and have been a member ever since. This is a great company with character.
This interview with the Michael Dubin, CEO of Dollar Shave Club has AMAZING business lessons in it. So many business owners I speak with are missing so many of the crucial elements Michael shares in this video.
I recommend watching it and taking notes.
Some of my personal take aways from the interview:
- The big idea is a simple one
- “We are a membership business not a subscription business”
- Plan for success
Hope you enjoyed it!!
To your success,