Facebook Retargeting For Small Businesses

Facebook graphFacebook is one of the most popular, highly used websites in the world.  Whether you use Facebook or not doesn’t really matter because over 1/7th of the world’s entire population does use Facebook.   Many of those people use it every single day (sometimes multiple times and multiple hours a day).  One of the concepts we teach, is to promote your business where people are spending time online.  Some stats say that the average user is spending 15 + hours a month on Facebook so marketing your business there is a good idea.  Facebook now offers its advertisers a powerful way to stay “front of mind” with Facebook Retargeting For Small Businesses.

Facebook retargeting allows you to retarget users on Facebook after they have been on your website.  The video below explains how it works so be sure to watch that.  These ads are different than traditional Facebook Ads in that you are targeting users’ specific interests or by demographics, instead you have the ability to retarget users who have been on your site.

Low cost, easily viewed in both the News Feed as well as the right column of ads.

Click The Video Below To See a Quick Training I Made For You About Facebook Retargeting For Small Businesses:


This ad format allows you to re-engage your audience while they are looking socializing and looking at pictures.  ;-)

This is straight from the Facebook website:  

“How does it work?

These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app. For instance, a bike retailer could reach people who started designing bikes on its website but didn’t make a purchase. Through Custom Audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or, a mobile travel app can deliver ads to people who have downloaded their app but haven’t used it in a while and encourage them to book getaways within the app.
Custom Audiences works with all Facebook ad formats and targeting capabilities. And mobile app Custom Audiences was built specifically to help mobile app developers reach their customers on Facebook.”
If you would like to learn more about how you can use this for your business contact me and we can chat.
To your success,
Kyle Battis

 

 

Share this article

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
Linkdin
Share on pinterest
Pinterest

Kyle

Kyle Battis has a proven track record in Direct Response Marketing, Online Media Buying, and Sales, and knows what works in today's rapidly changing online environment. Kyle and the NH Strategic Marketing Team help small to mid-sized businesses to become the #1 company in their local market - day in and day out.
Subscribe To The Marketing Minute Newsletter

Subscribe to receive exclusive content and notifications

Claim Your Free Marketing Audit

We love helping Local Businesses discover the missing potential in their online marketing plan. 

Fill out the simple form below and one of our marketing specialists will perform a full audit of your online presence and get back to you with what we see, and what we can do to improve your current positioning.