Facebook Retargeting For Small Businesses

Facebook graphFacebook is one of the most popular, highly used websites in the world.  Whether you use Facebook or not doesn’t really matter because over 1/7th of the world’s entire population does use Facebook.   Many of those people use it every single day (sometimes multiple times and multiple hours a day).  One of the concepts we teach, is to promote your business where people are spending time online.  Some stats say that the average user is spending 15 + hours a month on Facebook so marketing your business there is a good idea.  Facebook now offers its advertisers a powerful way to stay “front of mind” with Facebook Retargeting For Small Businesses.

Facebook retargeting allows you to retarget users on Facebook after they have been on your website.  The video below explains how it works so be sure to watch that.  These ads are different than traditional Facebook Ads in that you are targeting users’ specific interests or by demographics, instead you have the ability to retarget users who have been on your site.

Low cost, easily viewed in both the News Feed as well as the right column of ads.

Click The Video Below To See a Quick Training I Made For You About Facebook Retargeting For Small Businesses:


This ad format allows you to re-engage your audience while they are looking socializing and looking at pictures.  ;-)

This is straight from the Facebook website:  

“How does it work?

These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app. For instance, a bike retailer could reach people who started designing bikes on its website but didn’t make a purchase. Through Custom Audiences, the company can reach these people via desktop News Feed and encourage them to finish customizing online. Or, a mobile travel app can deliver ads to people who have downloaded their app but haven’t used it in a while and encourage them to book getaways within the app.
Custom Audiences works with all Facebook ad formats and targeting capabilities. And mobile app Custom Audiences was built specifically to help mobile app developers reach their customers on Facebook.”
If you would like to learn more about how you can use this for your business contact me and we can chat.
To your success,
Kyle Battis

 

 

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

Leave a Reply

Your email address will not be published. Required fields are marked *