When you’re running a small business, it is easy to simply forego tracking any data associated with your website. This is a mistake. Having data not only about your own site but competitive intelligence about your competitors is a must if you want to spot opportunities to profit.
But how do you begin to implement tracking on your sites without getting a degree in all things technical? What sort of software do you require and how do you work it? Today we’re going to have a look at how to get answers to these questions, and get started collecting data on your site and business.
Tools to begin collecting and analyzing data
There are lots of tools available for tracking and collecting website data, but for those just starting the best option is unquestionably Google Analytics.
GA is a free tool (though there is a premium version that you likely won’t need) that provides you a bird’s eye view of how your visitors are interacting with and otherwise using your pages. The many components of this magnificent tool allows you to more effectively fine-tune your marketing initiatives, advertising campaigns and search engine success.
What sort of data do you need to track?
There is a wealth of items you might want to track, but at the start here are 5 important ones that everyone should see.
- Where’s your traffic coming from? – One of the most important stats to look at is where your traffic is coming from? You’ll be surprised at the source of some of it, and this data helps marketing your business.
- What pages are converting? – This data is invaluable, as it directly affects your bottom line. See what’s working and what isn’t easily.
- Keyword data – See which keywords people are typing in to find your pages, and this can lead to better optimization and results.
- Which pages are performing best? – Off the top of your head do you know which of your pages are doing the best? The answers may surprise you, and help you make a profitable shift in your marketing.
- How long do people stay on a page – This data is critical to helping you rank your pages in Google’s search results.
If you haven’t yet begun to track your website data, it’s time you did so. Start making more informed marketing decisions today!