Someone once said the only constant in life is change… The same can be said about Google and its search algorithm. Many business owners were frustrated once again by Google’s latest update to its search results. In this episode of the ‘In The Trenches Small Business Marketing” video podcast I show you how it affects your business. The biggest noticeable difference was that they started showing only 3 businesses in the Maps listings (formerly referred to as the “7 Pack”).
Click The Play Button Below to Watch This Video:
Now its even more competitive to show up in the Maps listings and in the future the Maps listings may even become a PAID listing in the future (do a Google search for “San Fransisco locksmith” and you will see an experiment Google is conducting in San Fran with Paid Maps listings). This isn’t a widespread practice yet for Google BUT, if you know Google’s only two rules then you wouldn’t be surprised if they do eventually make this a widespread change:
Google Rule #1: What makes Google the most money? ;-)
Google Rule #2: What provides users with the best possible search experience?
Understanding what motivates Google makes you understand why they make changes like this.
The Bottom Line Take aways are:
1. Optimize your Google Plus business page listing
2. Get your online Business Citations cleaned up (we can help with this)
3. Get Reviews on a continuous and ongoing basis
4. Consider investing in Google AdWords if it makes economic sense for your business
To your success,