Google’s Latest Update and What It Means For Your Business

Someone once said the only constant in life is change… The same can be said about Google and its search algorithm. Many business owners were frustrated once again by Google’s latest update to its search results.  In this episode of the ‘In The Trenches Small Business Marketing” video podcast I show you how it affects your business.  The biggest noticeable difference was that they started showing only 3 businesses in the Maps listings (formerly referred to as the “7 Pack”).

Click The Play Button Below to Watch This Video:

Now its even more competitive to show up in the Maps listings and in the future the Maps listings may even become a PAID listing in the future (do a Google search for “San Fransisco locksmith” and you will see an experiment Google is conducting in San Fran with Paid Maps listings).   This isn’t a widespread practice yet for Google BUT, if you know Google’s only two rules then you wouldn’t be surprised if they do eventually make this a widespread change:

Google Rule #1:  What makes Google the most money?  ;-)

Google Rule #2:  What provides users with the best possible search experience?

Understanding what motivates Google makes you understand why they make changes like this.

 

Google's san Fransisco listing

 

 

The Bottom Line Take aways are:  

1.  Optimize your Google Plus business page listing

2.  Get your online Business Citations cleaned up (we can help with this)

3.  Get Reviews on a continuous and ongoing basis

4.  Consider investing in Google AdWords if it makes economic sense for your business

To your success,

Kyle Battis signature

 

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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