How to Scale your Content with a 1-Person Team

Scaling your Content All by YourselfOverworked

One of the more frightening scenarios a lot of small businesses and independent marketers face is the fact that content marketing is an essential element of a modern online business.

That is, unless, they are a one-man gang, tasked with doing all the other aspects of an online business. Then the task becomes quite daunting indeed. These individuals look with unbridled envy at companies with specialized staff members producing innovative, original content in its many forms, and only wonder how they can find the time to make this happen for their own business.

Let me assure you that there is a way, and it’s not as crazy-making as it might appear on the surface. Let’s look at how you can scale content marketing with a 1-person team!

5 Tips for scaling content by yourself!

Content Marketing Calendar – The first step is to get incredibly organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, in order to coordinate with your other marketing initiatives simultaneously.

Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.

Outsource – You really don’t have to do it all by yourself. You can outsource the development of content, especially if it’s something you are not familiar with but would like to use. (Infographics, anyone?) This of course will be an added expense, but it may be well worth it.

Repurposing content – Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!

Content promotion – Don’t think that when it’s published you’re done. A big part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it you.

Working as a 1-person marketing department is definitely a struggle, but using these strategies, you’ll find a lot more success than you might think!

About Kyle

Kyle Battis has been involved in advertising and marketing for over 14 years. He has a background in Direct Marketing, Online Media Buying commanding $150,000 per Month Ad budgets, Live Presentations, and has extensive experience designing Marketing Funnels that make money.
He has been part of ‘Start-ups,’ been the Director of Marketing at $8 Million/Year companies, $15 Million/Year companies, and has helped coach his clients to Double and even triple their business.
Kyle is also the chief presenter of the NH Strategic Marketing live events and online events. During these events, Kyle takes business owners of all sizes and their teams on a crash course through the NH Strategic Marketing 8-Step Perfect Customer System.
The NH Strategic Marketing Program is a complete marketing system unlike anything you’ve ever seen. This marketing system has helped many businesses become the #1 company in their local market and it is based on principles that have been proven in over 350 industries.
The exclusive NH Strategic Marketing Program combines some of the best elements of proven marketing systems and strategies to help you control your market.
Kyle is also an author, coach, speaker, product creator, membership site manager, and has trained over 3,000 entrepreneurs in all 50 states and in over 40 countries on how to grow their businesses using the internet. Kyle lives in Concord, New Hampshire with his wife and English Bulldog Noble.

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